Business Daily Media

The Times


.

"Waves of Wonder" – Taiwan Showcases Year-Round Charm in Paris

TAIPEI, TAIWAN - Media OutReach Newswire – 9 October 2024 – To strengthen Taiwan's tourism brand in the European market, the Tourism Administration of the Ministry of Transportation and Communications (MOTC) is hosting a special exhibition in Paris, the global capital of art.

Held in the wake of a similar exhibition in London during September, the all-new TAIWAN - Waves of Wonder: Journey through Taiwan's Four Seasons special exhibition has moved to Paris, where it is being held for a 5-day period from October 9 to 13. During the exhibition, Taiwan's enchanting four seasons are being shown at the famous Espace Thorigny - Le Marais, allowing the French to take an immersive journey to romantic Taiwan.

Hsieh Chang-ming, the director of the Tourism Administration
Hsieh Chang-ming, the director of the Tourism Administration's local office, representative Hao Pei-chih from the Taipei Representative Office in France, General Manager Howard Lu of Eva Airways Corp. French Branch, and Key Account Manager Sylvie Houles of China Airlines Passenger Sales Office France jointly attended the opening cocktail party.

The current TAIWAN - Waves of Wonder: Journey through Taiwan's Four Seasons exhibition uses immersive display methods to create a "four seasons exhibition," and employs graphic images, video, and sound effects to present Taiwan's attractions during all four seasons. Viewers can start by seeing Taiwan's spectacular Lantern Festival and the stunning pyrotechnics of Yanshui's "Beehive Fireworks" in the spring video room; the summer area lets visitors see how Taiwan's street foods are made via ASMR and appreciate the appeal of Taiwan's cuisine. The immersive audiovisual projection theater in the fall area shows the beautiful panorama along Taiwan's railways and bicycle paths. Apart from these features, the event also provides a chance to sample Taiwan's teas and includes a workshop for making festive lanterns. This event is drawing throngs of Parisian visitors.

At the event's October 8 opening night, Hsieh Chang-ming, the director of the Tourism Administration's local office, representative Hao Pei-chih from the Taipei Representative Office in France, General Manager Howard Lu of Eva Airways Corp. French Branch, and Key Account Manager Sylvie Houles of China Airlines Passenger Sales Office France jointly attended the opening cocktail party and ribbon-cutting ceremony. According to Director Hsieh Chang-ming, the Taiwan Tourism Information Center (TTIC) was established on April 30, 2024, and is the first information center of its kind in Europe. TTIC is an important link in Taiwan's campaign to open overseas markets. Data indicates that the number of visitors to Taiwan from France has been increasing significantly, and the mainstay 20-50 year-old French visitors are particularly fond of the cultural experience of travel. This immersive exhibition will show these travelers Taiwan's various tourist activities and experiences, and we hope it will let French travelers see Taiwan from an all-new perspective.

Visitors enjoyed the Taiwan exhibits on site.
Visitors enjoyed the Taiwan exhibits on site.

Representative Hao Pei-chih from the Taipei Representative Office in France noted that promoting Taiwan's travel charms can encourage cooperation and interchange between Taiwan and France. Furthermore, in the wake of the Cultural Olympiad, it is hoped that bringing Taiwan's brand-new tourism brand to France, and giving the French a chance to appreciate Taiwan's hospitality and appeal, will deepen future interaction between Taiwan and France, will give the French a better understanding of Taiwan, and encourage them to visit Taiwan.

Pleasant surprises abounded on the first day. One of these was the joint Eastern-Western performance of the pieces Red in All Four Seasons, Peach Blossom Takes the Ferry, and Malan Girl by French cellist Karsten Hochapfel and music festival staple and French resident Wang Yaping on the yangqin (hammered dulcimer). These pieces were highly evocative of Taiwan's moods and landscape, and received thunderous applause from listeners. Michelin star chef Sean Kao was invited to offer up some exquisite Taiwan-style cuisine, which included Taiwanese braised dishes, Kaohsiung-style mullet roe, and Nantou-style cherry tomatoes with smoked plums. These dishes were accompanied by Taiwanese oolong tea cocktail, uniquely flavorful Taiwan whiskey, and globally-famous bubble tea. These delightful experiences ensured that all visitors experienced the visual, auditory, and gustatory beauty of Taiwan's four seasons.

According to the Tourism Administration, this special exhibition is an all-new experiment in promoting tourism overseas, and it will extend the exhibition period to meet the needs of people who can only visit on weekends or weekdays. The gallery is close to the Centre Pompidou, and its location enabled the event to attract visitors from all over the world, so as to induce many more travelers to visit Taiwan.

Event information
TAIWAN - Waves of Wonder: Journey through Taiwan's Four Seasons, Paris special exhibition
Date: October 9 – October 13, 2024
Location: Espace Thorigny - Le Marais (4 Pl. de Thorigny, 75003 Paris)
Time: 10:00 – 19:00

The issuer is solely responsible for the content of this announcement.

News from Asia

iCOMPASS Launches Evidence-Backed AML/KYC for Law Firms

New ULTRA KYC™ capability helps law firms move beyond document collection to evidence-linked customer due diligenceSINGAPORE - Media OutReach Newswire - 9 September 2026 - Amid continued scrutiny ...

Thailand’s SUBCON Expo Hits $705 Million in Parts Trade as Global Manufacturers Seek New Suppliers

BANGKOK, THAILAND - Media OutReach Newswire - 19 May 2026 - SUBCON Thailand — ASEAN's largest industrial sourcing expo — closed its 20th edition with an estimated USD 705.5 million in parts trade ...

Shama Steps Into Style: ONYX Hospitality Group and Greyhound Original Unveil New Uniform Collection

BANGKOK, THAILAND – Media OutReach Newswire – 9 September 2026 – ONYX Hospitality Group has teamed up with one of Thailand's most influential fashion names, Greyhound Original, to create a new uni...

InterContinental Penang Resort to open this December, marking the brand’s first resort in Malaysia

For today’s luxury traveller, a new coastal retreat where culture, cuisine and discovery unfold at the edge of the Andaman SeaPENANG, MALAYSIA – Media OutReach Newswire – 9 September 2026 – Inter...

ZTE Global Summit & User Congress 2026 Opens in Kuala Lumpur, Advancing from Connectivity to Digital Value Creation

The 15th ZTE Global Summit & User Congress officially opened in Kuala Lumpur, Malaysia, co-located for the first timewith the GSMA M360 ASEAN Ministerial leaders from Malaysia...

Shenzhen-Hong Kong-Guangzhou Innovation Cluster in China maintains global lead

HONG KONG SAR - Media OutReach Newswire - 9 September 2026 - The World Intellectual Property Organization (WIPO) released its Global Innovation Index (GII) 2026 on September 8, revealing that the ...

Maidesite Wins 2026 Hiiibrand Merit Award, Expanding Smart Ergonomic Standing Desk Portfolio Across Europe

MUNICH, GERMANY – Media OutReach Newswire – 9 September 2026 – Smart workspace brand Maidesite has officially been awarded a Merit Award at the 2026 Hiiibrand International Brand & Communicati...

East West Barbershop: Bringing Vietnamese Barbering to Europe Through Skill and Identity.

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 9 September 2026 – In 2024, East West Barbershop (Dong Tay Barbershop) opened its first branch in Hungary, marking a milestone in its journey ...

Democracy News Alliance: For the sake of democracy, Europe must get its governance act together, urges new report

LOS ANGELES, US – Newsaktuell – 9 September 2026 – Although Europe's place among the world's democracies remains at the top of the heap, the latest research from governance experts warns that the c...

Bain Capital and Omnam Group announce the sale of the Lake Como Edition Hotel to Sansiri Capital

The transaction follows the landmark property’s March 2026 debut and marks the completion of the joint venture transformation of the Lake Como site into a five-star EDITION hotelBANGKOK, THAILAND –...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...