Business Daily Media

Times Advertising

.

"Waves of Wonder" – Taiwan Showcases Year-Round Charm in Paris

TAIPEI, TAIWAN - Media OutReach Newswire – 9 October 2024 – To strengthen Taiwan's tourism brand in the European market, the Tourism Administration of the Ministry of Transportation and Communications (MOTC) is hosting a special exhibition in Paris, the global capital of art.

Held in the wake of a similar exhibition in London during September, the all-new TAIWAN - Waves of Wonder: Journey through Taiwan's Four Seasons special exhibition has moved to Paris, where it is being held for a 5-day period from October 9 to 13. During the exhibition, Taiwan's enchanting four seasons are being shown at the famous Espace Thorigny - Le Marais, allowing the French to take an immersive journey to romantic Taiwan.

Hsieh Chang-ming, the director of the Tourism Administration
Hsieh Chang-ming, the director of the Tourism Administration's local office, representative Hao Pei-chih from the Taipei Representative Office in France, General Manager Howard Lu of Eva Airways Corp. French Branch, and Key Account Manager Sylvie Houles of China Airlines Passenger Sales Office France jointly attended the opening cocktail party.

The current TAIWAN - Waves of Wonder: Journey through Taiwan's Four Seasons exhibition uses immersive display methods to create a "four seasons exhibition," and employs graphic images, video, and sound effects to present Taiwan's attractions during all four seasons. Viewers can start by seeing Taiwan's spectacular Lantern Festival and the stunning pyrotechnics of Yanshui's "Beehive Fireworks" in the spring video room; the summer area lets visitors see how Taiwan's street foods are made via ASMR and appreciate the appeal of Taiwan's cuisine. The immersive audiovisual projection theater in the fall area shows the beautiful panorama along Taiwan's railways and bicycle paths. Apart from these features, the event also provides a chance to sample Taiwan's teas and includes a workshop for making festive lanterns. This event is drawing throngs of Parisian visitors.

At the event's October 8 opening night, Hsieh Chang-ming, the director of the Tourism Administration's local office, representative Hao Pei-chih from the Taipei Representative Office in France, General Manager Howard Lu of Eva Airways Corp. French Branch, and Key Account Manager Sylvie Houles of China Airlines Passenger Sales Office France jointly attended the opening cocktail party and ribbon-cutting ceremony. According to Director Hsieh Chang-ming, the Taiwan Tourism Information Center (TTIC) was established on April 30, 2024, and is the first information center of its kind in Europe. TTIC is an important link in Taiwan's campaign to open overseas markets. Data indicates that the number of visitors to Taiwan from France has been increasing significantly, and the mainstay 20-50 year-old French visitors are particularly fond of the cultural experience of travel. This immersive exhibition will show these travelers Taiwan's various tourist activities and experiences, and we hope it will let French travelers see Taiwan from an all-new perspective.

Visitors enjoyed the Taiwan exhibits on site.
Visitors enjoyed the Taiwan exhibits on site.

Representative Hao Pei-chih from the Taipei Representative Office in France noted that promoting Taiwan's travel charms can encourage cooperation and interchange between Taiwan and France. Furthermore, in the wake of the Cultural Olympiad, it is hoped that bringing Taiwan's brand-new tourism brand to France, and giving the French a chance to appreciate Taiwan's hospitality and appeal, will deepen future interaction between Taiwan and France, will give the French a better understanding of Taiwan, and encourage them to visit Taiwan.

Pleasant surprises abounded on the first day. One of these was the joint Eastern-Western performance of the pieces Red in All Four Seasons, Peach Blossom Takes the Ferry, and Malan Girl by French cellist Karsten Hochapfel and music festival staple and French resident Wang Yaping on the yangqin (hammered dulcimer). These pieces were highly evocative of Taiwan's moods and landscape, and received thunderous applause from listeners. Michelin star chef Sean Kao was invited to offer up some exquisite Taiwan-style cuisine, which included Taiwanese braised dishes, Kaohsiung-style mullet roe, and Nantou-style cherry tomatoes with smoked plums. These dishes were accompanied by Taiwanese oolong tea cocktail, uniquely flavorful Taiwan whiskey, and globally-famous bubble tea. These delightful experiences ensured that all visitors experienced the visual, auditory, and gustatory beauty of Taiwan's four seasons.

According to the Tourism Administration, this special exhibition is an all-new experiment in promoting tourism overseas, and it will extend the exhibition period to meet the needs of people who can only visit on weekends or weekdays. The gallery is close to the Centre Pompidou, and its location enabled the event to attract visitors from all over the world, so as to induce many more travelers to visit Taiwan.

Event information
TAIWAN - Waves of Wonder: Journey through Taiwan's Four Seasons, Paris special exhibition
Date: October 9 – October 13, 2024
Location: Espace Thorigny - Le Marais (4 Pl. de Thorigny, 75003 Paris)
Time: 10:00 – 19:00

The issuer is solely responsible for the content of this announcement.

News from Asia

Reachly, APAC's Only Triple-Certified Cold Outreach Lead Generation Agency, Launches US Services After Generating $3M+ Pipeline and 2,500+ Meetings for B2B Clients

The fully remote global agency expands to the US after 4+ years of client results across Asia Pacific, bringing its signal-based multichannel cold outreach methodology and custom-built reply agents...

High-Frequency Trading Capability Becomes the Core Technical Moat of BGEANX Exchange

COLORADO, US - Media OutReach Newswire - 4 May 2026 - As the scale of the cryptocurrency market expands, platform competition is shifting from the pace of token listings and user growth to being d...

From High-Frequency Trading to AI Quantitative Custody: BGEANX Exchange Drives the Upgrade of Trading Models

COLORADO, US - Media OutReach Newswire - 4 May 2026 - The trading patterns of the cryptocurrency market are entering a new phase. Manual decision-making is gradually giving way to algorithmic exec...

Make Summer Cleaning Effortless with ECOVACS’ All-in-One Solutions at Great Deals

MUMBAI, INDIA - Media OutReach Newswire - 5 May 2026 - ECOVACS Robotics, a global leader in home service robotics, is raising comfort this season with its Summer Holiday Campaign, bringing smarte...

TrendAI™ and Anthropic Advance AI-Powered Vulnerability Detection and Risk Mitigation with Claude Opus 4.7

Collaboration bridges gap between vulnerability discovery and real-world risk reduction HONG KONG SAR - Media OutReach Newswire - 5 May 2026 - TrendAI™, the enterprise AI security leader from Tre...

New Travelodge Osaka Shinsaibashi to Open in August 2026

OSAKA, JAPAN - Media OutReach Newswire - 5 May 2026 - Travelodge Hotels Asia continues its expansion in Japan with the upcoming opening of Travelodge Osaka Shinsaibashi, set to welcome its first ...

MetroTrans 2026 will launch in Guangzhou, China - Save The Day: 9–11 Nov, 2026

GUANGZHOU, CHINA - Media OutReach Newswire - 27 April 2026 - The China International Exhibition for Metro Transit and CAMET Forum 2026 ( MetroTrans 2026) is scheduled to take place from November 9...

SEMICON Southeast Asia 2026 Officially Launches in Kuala Lumpur, Highlighting Shifts in Global Semiconductor Supply Chains

The official ceremony underscores Southeast Asia’s growing role in the global semiconductor value chain through collaboration, innovation and ecosystem-wide partnerships KUALA LUMPUR, MALAYSIA - M...

Anoushka Shankar: Chapters - Hong Kong Premiere

City Chamber Orchestra of Hong Kong Anoushka Shankar sitar/composer Robert Ames guest conductor "Storytelling, emotion and expression.....a spinetingling performance" BROADWAYWORLD.COM 3 Jun...

Micro Credentials Reshaping Learning While Degrees Remain Relevant

SINGAPORE - Media OutReach Newswire - 6 May 2026 - As global education systems evolve to meet rapidly changing workforce demands, micro credentials are gaining traction as a flexible complement to...

“Time is running out to get Payday ready,” Brighter Super urges

Superannuation fund Brighter Super is encouraging business owners to prepare now for Payday Super, ahead of the new laws taking effect from 1 July...

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...