Business Daily Media

Times Advertising

.

New Critical Illness Plan by HL Assurance Aims to Bridge Insurance Gaps for Singaporeans

SINGAPORE – Media OutReach Newswire - 18 September 2024 – There is a critical problem in Singapore: critical illness (CI) coverage, or a lack of it, even in 2024. Many Singaporeans are vulnerable to financial strain from critical illnesses as they are underinsured.



HL Assurance KV


The Life Insurance Association (LIA) of Singapore, which promotes financial literacy and sets industry standards, published a Protection Gap Study in 2023 and found these to be the reasons:

  • The complexity and wide variety of CI policies make it confusing for consumers.
  • Many people deprioritise CI insurance, thinking they won't be affected.
  • High premium costs.
  • Standalone CI policies typically do not offer cash value upon surrender or maturity.
  • It is difficult to assess what adequate coverage is due to the wide range of critical illnesses.
What people may not realize about CI coverage

LIA found that the CI protection gap was 74% as of 2022. This number represents the average shortfall between the money needed for a critical illness event and an individual's insurance coverage.

The average critical illness coverage needed for an economically productive adult in Singapore is around S$316,603, but the average existing coverage is only S$59,776, a substantial shortfall​​ of S$264,586.

Recovering from a critical illness goes beyond immediate medical expenses: ongoing household expenses, debt repayments, and other daily costs. LIA's study estimates that it takes about five years to recover financially without insurance coverage. The sheer sum of these expenses can be emotionally distressing and lead to long-term financial instability for patients and their families.

Early Protect360 Plus effectively addresses these issues

While there is no one-size-fits-all solution, as everyone's needs are unique, Early Protect360 Plus is an affordable, inclusive solution designed to cover as many key areas as possible. Here are reasons why you should consider Early Protect360 Plus for your CI needs:

Comprehensive early and advanced-stage coverage

Early Protect360 Plus offers comprehensive coverage for both early and advanced stages of critical illnesses and checks the essential boxes for severe conditions, including coverage for life-threatening conditions like:

  • all major cancers
  • advanced stage heart attacks
  • strokes with lasting effects
  • end-stage kidney failure, and
  • coronary artery bypass surgery
But this plan also includes early-stage conditions such as:

  • early thyroid or prostate cancers
  • heart valve surgery
  • brain aneurysm surgery, and
  • keyhole coronary bypass surgery
Prioritising early detection aligns with Singapore's Healthier SG movement, which encourages Singaporeans to manage their healthcare proactively. There's a good incentive here: Early-stage critical illness expenses are significantly cheaper than late-stage critical illness treatment costs, and adopting a proactive approach to health might pay off handsomely in the long run.

For example, based on the Ministry of Health (MOH) fee benchmarks, early-stage colon cancer treatments can cost approximately S$14,000, while late-stage interventions can cost up to S$48,000. These are ballpark figures, of course, but they show how much more expensive late-stage treatments are. Moreover, the chances of effective and quicker recovery are significantly higher at the early stage.

The bottom line is that comprehensive coverage for early and late-stage conditions at an affordable premium is a win-win.

High-benefit payouts and unique ICU coverage

One of Early Protect360 Plus's standout features is its high-benefit payouts. The policy offers up to $300,000 coverage, with a 100% benefit payout for covered critical illnesses. Additionally, it provides an extra 20% payout for intensive care unit (ICU) stays, up to $25,000. This payout does not reduce the CI benefit limit and is unique to Early Protect360 Plus.

This thoughtful provision ensures that policyholders have additional financial support during extended hospital stays while retaining the full benefit limit for critical illness treatments.

Ease of enrollment and renewal

By simplifying qualifications, Early Protect360 Plus ensures more people can access critical illness coverage. This policy removes a barrier for those put off by the expense and time needed for mandatory medical examinations. All you need is to answer three simple health declaration questions.

Unlike many competitors, the policy is also renewable up to age 99, providing many seniors with long-term protection now that life expectancy and retirement age have risen significantly.

Affordable premiums and flexible payments to fit your budgeting

Early Protect360 Plus offers flexible payment options and attractive limited-period discounts to encourage Singaporeans to bolster their insurance coverage. Policyholders have options for monthly, annual, or lump sum payments, allowing them to manage their finances according to their preferences and financial situation.

The ongoing launch discounts are also an added incentive, with a 20% discount on the base premium. Policyholders can enjoy additional discounts, with another 5% discount if they pay annually or a further 10% off with a lump sum payment. Even if you sign up after the launch offer expires, you are still eligible for a 10% discount on the base premium.

Broad eligibility to get more people covered

Early Protect360 Plus has broad eligibility criteria and is available to Singapore Citizens, Permanent Residents, and holders of various valid passes (employment pass, work permit, dependent pass, long-term visit pass). So long as you are between the ages of 18 and 65 upon application, the policy is renewable up to age 99, ensuring that many individuals benefit from its comprehensive coverage.

Sign up for Early Protect360 Plus

In the face of rising healthcare costs and the financial challenges posed by critical illnesses, Early Protect360 Plus is a handy shield against unforeseen circumstances with a robust safety net. Its comprehensive coverage, high benefit payouts, ease of enrollment, flexibility, and broad eligibility make it a compelling choice for anyone seeking easily accessible, thorough protection.

Whether you are a young professional, a breadwinner with dependents, or someone with a family history of critical illnesses, consider Early Protect360 Plus to secure your health and financial well-being today. Visit the Early Protect360 page for more information, or sign up here.


Hashtag: #HLAssurance

The issuer is solely responsible for the content of this announcement.

HL Assurance

HL Assurance is a member of the Hong Leong Group, a leading conglomerate with diversified businesses in banking and financial services, manufacturing and distribution, property development and investments, hospitality and leisure, and principal investment with a presence in Asia, Europe, North America, and Oceania. As a licensed general direct insurer and a member of the General Insurance Association of Singapore, HL Assurance offers a broad spectrum of insurance products, including car, travel, home contents, and fire insurance.

News from Asia

Behind Every Great Cup: ANGEL Presents Professional Coffee Water Solutions at World of Coffee Bangkok 2026

BANGKOK, THAILAND - Media OutReach Newswire - 12 May 2026 - ANGEL, a global water purification brand, successfully participated in World of Coffee Bangkok as a Gold Sponsor, strengthening its pres...

Ant International Highlights Democratising AI and Strengthening Trust in 2025 Sustainability Report

With the inclusion principle integrated into main innovation projects, Ant International now links 2 bn user accounts with 150 mn merchants through multi-layered partnerships, provides ...

HKSTP Joins Medical Fair and Asia Summit on Global Health with 38 Park Companies

World-First Innovations Showcase Hong Kong's Thriving Life and Health Tech Ecosystem from Bench to Bedside HONG KONG SAR - Media OutReach Newswire – 12 May 2026 - Hong Kong Science and Technology ...

G2E Asia + Asian IR Expo 2026 Opens Today: Industry Leaders Gather in Macau to Unlock Digital Innovation for Gaming, Entertainment and Integrated Resorts

HONG KONG SAR - Media OutReach Newswire - 12 May 2026 - G2E Asia + Asian IR Expo opens today at The Venetian Macao, bringing together global leaders across gaming, entertainment, and integrated re...

Primerite Sdn. Bhd. Marks 30 Years as Videojet's Malaysian Distributor

A Legacy of People, Partnership, and Progress KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 13 May 2026 - Primerite Sdn Bhd celebrates its 30th anniversary as a trusted Malaysian distri...

Samsung Electronics Introduces 2026 AI TVs, Redefining Home Entertainment with Smarter Experiences

Samsung 2026 TV line-up features Micro RGB, OLED, The Frame, Neo QLED, Mini LED and Crystal UHD models, brings smarter, personalised viewing experience with Vision AI Companion SINGAPORE - Media ...

TP’s AI-powered debt collection solution recovers up to 40% debt, improves efficiency and saves costs

SINGAPORE - Media OutReach Newswire - 13 May 2026 - Global digital business services leader TP (ex-Teleperformance) today reported that its award-winning AI-powered collections solution, TP.ai FA...

Asia Pacific Governments Embrace Sovereign AI as a Strategic National Priority, but Scale Hinges on Trust, Skills, and Infrastructure Readiness

Story Highlights: New IDC research commissioned by Dell Technologies finds Sovereign AI has surged to the second-highest investment priority for Asia Pacific governments...

DTAP Expands Access to Sexual Health Services with Two New Clinics in Holland Village and Clarke Quay

SINGAPORE - Media OutReach Newswire - 13 May 2026 - DTAP, Singapore’s pioneering GP+ medical provider established in 2005, announced the opening of two new clinics – DTAP Clinic @ Holland Village...

Garvee Introduces 2026 Garden Upgrade Solutions for a More Efficient, Comfortable German Summer

ONTARIO, US - Media OutReach Newswire - 13 May 2026 - With demand for smarter, more efficient outdoor living solutions continuing to rise across Germany, Garvee has launched its 2026 Garden Upgrad...

SME support in Federal Budget falls short of easing business pressures

“The Federal Budget delivered several measures aimed at supporting small businesses, including making the instant asset write-off permanent, exten...

Bunji dog treats to hit Ritchies shelves

Cooee Native Superfoods’ Bunji range of dog kibble and treats is rolling out across Ritchies Supermarkets now, with stock already on shelves in se...

Pre-Budget Expectations

“Australian corporates and SMBs are under pressure. Competition from global players is intensifying, margins are under strain, and technology adop...

“Time is running out to get Payday ready,” Brighter Super urges

Superannuation fund Brighter Super is encouraging business owners to prepare now for Payday Super, ahead of the new laws taking effect from 1 July...

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...