Business Daily Media

Men's Weekly

.

TUMI Unveils Fall 2024 Voyageur Leather and 19 Degree Frame Collections With Campaign Starring Global Brand Ambassador Mun Ka Young

The actress’ second campaign highlights how TUMI bags complement and elevate her busy lifestyle

HO CHI MINH, VIETNAM - Media OutReach Newswire – 12 September 2024 - Today, international travel and lifestyle brand TUMI debuts Voyageur Leather and TUMI 19 Degree Frame, stunning iterations of two of the brand's most beloved collections.

To celebrate these new Fall 2024 pieces, TUMI tapped global ambassador, South Korean actress Mun Ka Young, to star in an immersive campaign that transports viewers onto the streets of Seoul for a day in her life with TUMI by her side.

TUMI FW24 Mun Ka Young campaign

TUMI's luxurious, fashion-forward spin on its iconic Voyageur collection is made with high-quality leather. Each piece is crafted with functionality and style in mind - including the new TUMI "T" logo hardware - balancing the brand's signature elevation and innovation with timeless, minimalist allure. The Voyageur Leather collection features backpacks, totes, shoulder bags and crossbodies, including the brand-new Lex Train Case Crossbody, which comes in three versatile sizes. The collection comes in classic Black with Gold or Gunmetal hardware, and Pewter Metallic with Gunmetal hardware, a festive offering for the holiday season, with prices ranging from US$250-$750.

TUMI is also expanding its travel offerings this Fall with the introduction of TUMI 19 Degree Frame, an innovative take on the brand's hallmark 19 Degree collection. TUMI 19 Degree Frame was designed to meet the modern traveler's needs with integrated frame latches, retractable handles, and TUMI's signature smooth, quiet transport wheels. The exterior features the 19 Degree's iconic fluid contours while the interior features tie-down straps and mesh zip pockets for ultimate organization. Available in Black Texture and Pearl Grey Texture and four sizes, this collection caters to diverse travel needs with unparalleled functionality and a timeless aesthetic. Prices range from US$895-1,195.

"This season represents our continued push forward for TUMI, as we're expanding further into women's lifestyle and evolving our travel experiences to create a more flawless, timeless and innovative product assortment," said Victor Sanz, Global Creative Director at TUMI. "As one of our treasured global brand ambassadors, Mun Ka Young perfectly embodies the stylish and on-the-go TUMI woman."

To add richness and authenticity to the campaign, TUMI tapped South Korean director Taejong Song and photographer Kim Hee June to immerse viewers in Mun's daily commute, all while capturing the vibrant energy and urban architecture of Seoul. With shots that subtly spotlight key product features, the film offers viewers a look at how TUMI products bring style, organization and excitement to everyday life.

"I was personally so excited for this campaign to be shot in Seoul, the place I call home," said actress, Mun Ka Young. "TUMI is the perfect complement to my on-the-go lifestyle, keeping all my belongings organized while always looking sleek and stylish."

The Voyageur Leather and 19 Degree Frame collections are available at TUMI.com and TUMI stores worldwide. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.


Hashtag: #TUMI

The issuer is solely responsible for the content of this announcement.

About TUMI 

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit and follow on , , , and .

TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2024 Tumi, Inc.

News from Asia

Momcozy Ergonest Maternity Belly Band Nominated for Prestigious Kind+Jugend Innovation Award 2025

LONDON, UK - Media OutReach Newswire - 27 August 2025 - Momcozy, a leading maternity and baby brand trusted by over 3.6 million mothers worldwide, is proud to announce that its Ergonest Maternity...

Or Tor Kor Elevates Thai Agricultural Products on the Global Stage with "IFEX Connect 2025" in Manila

BANGKOK, THAILAND - Media OutReach Newswire - 23 May 2025 - The Marketing Organization for Farmers (Or Tor Kor), under the Ministry of Agriculture and Cooperatives, is set to spotlight Thailand's ...

Event Captions And Video Search Bring Evolving Intelligence To Arlo Secure Subscribers

Smarter experiences, automatically. Stay equipped with the latest AI-driven features.SINGAPORE - Media OutReach Newswire - 28 August 2025 - Arlo Technologies, Inc. (NYSE: ARLO), a leading innovat...

NIA Advances Strategic Plan to Empower Thai Innovation Businesses with Knowledge, Funding, and Global Networks to Drive Thai Innovation onto the World Stage

BANGKOK, THAILAND - Media OutReach Newswire - 28 August 2025 - The National Innovation Agency (Public Organization), or NIA, under the Ministry of Higher Education, Science, Research and Innovatio...

SIBUR Produces Test Batch at First Hexene Facility in Russia and CIS

MOSCOW, RUSSIA - Media OutReach Newswire - 28 August 2025 - SIBUR has produced the first test batch of hexene – a key component in the production of premium grades of polyethylene – at the first h...

HKPC Debuts Formnext Asia Shenzhen 2025 for the First Time As a Technical Partner Leveraging AI and 3D Printing to Drive Future Manufacturing

Empowering Businesses Expand Globally and Foster New Productivity ForcesHONG KONG SAR - Media OutReach Newswire - 28 August 2025 - The Formnext Asia Shenzhen 2025 (exhibition) was held from 26 to ...

VinFast delivers Lạc Hồng fleet for international leaders at Vietnam’s 80th National Day celebration

HANOI, VIETNAM - Media OutReach Newswire - 28 August 2025 - VinFast has officially handed over a special fleet of Lạc Hồng 900 LX vehicles, built to serve international heads of state, to Vietnam...

XTransfer Hosts "2025 TradeVision Summit"

Announces “Export Purchasing Manager Index” of China B2B Export Outlook Remains Positive in July 2025HONG KONG SAR - Media OutReach Newswire - 28 August 2025 - XTransfer, the World's Leading &...

Grade A Offices: Tenant Advantages Deepen with Greater Flexibility and Choice Greater China Top Office Supply/Demand Trends

HONG KONG SAR - Media OutReach Newswire – 28 August 2025 - Cushman & Wakefield, a leading global real estate services firm, today released its annual Greater China Top Office Supply/Demand T...

USS Hornet Museum to Host Event Commemorating U.S.-China Cooperation in WWII

BEIJING, CHINA - Media OutReach Newswire - 28 August 2025 - A joint event marking the 80th anniversary of the Allied victory in World War II will be held at the USS Hornet Sea, Air & Space Mus...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Revolutionizing Fulfillment: How Virtual Warehousing is Changing the Game?

The e-commerce landscape is evolving more rapidly than ever, and the way businesses are managing their fulfillment is also revolutionizing. At the...

SME lender Dynamoney welcomes new CEO, Brett Thomas

Strengthens growth ambitions and signals expanded offering Dynamoney, a leading commercial finance provider for Australian SMEs,  has today appoint...

The cost of ignoring AI governance in business

Artificial intelligence (AI) is no longer the promise of a distant future: it's active, embedded, and already shaping decisions across industries. H...

Quickli launches new SMSF product as free beta for limited time only

The leading technology provider for Australian mortgage brokers, Quickli, has answered the prayers of brokers yet again with the launch of a stand...

Portable Monitors for Coding and Programming Students

Today, coding and programming require more focus and efficiency. But, the most essential thing it demands is ample screen space. Students can stru...

Sell by LayBy