Business Daily Media

Men's Weekly

.

TUMI Unveils Fall 2024 Voyageur Leather and 19 Degree Frame Collections With Campaign Starring Global Brand Ambassador Mun Ka Young

The actress’ second campaign highlights how TUMI bags complement and elevate her busy lifestyle

HO CHI MINH, VIETNAM - Media OutReach Newswire – 12 September 2024 - Today, international travel and lifestyle brand TUMI debuts Voyageur Leather and TUMI 19 Degree Frame, stunning iterations of two of the brand's most beloved collections.

To celebrate these new Fall 2024 pieces, TUMI tapped global ambassador, South Korean actress Mun Ka Young, to star in an immersive campaign that transports viewers onto the streets of Seoul for a day in her life with TUMI by her side.

TUMI FW24 Mun Ka Young campaign

TUMI's luxurious, fashion-forward spin on its iconic Voyageur collection is made with high-quality leather. Each piece is crafted with functionality and style in mind - including the new TUMI "T" logo hardware - balancing the brand's signature elevation and innovation with timeless, minimalist allure. The Voyageur Leather collection features backpacks, totes, shoulder bags and crossbodies, including the brand-new Lex Train Case Crossbody, which comes in three versatile sizes. The collection comes in classic Black with Gold or Gunmetal hardware, and Pewter Metallic with Gunmetal hardware, a festive offering for the holiday season, with prices ranging from US$250-$750.

TUMI is also expanding its travel offerings this Fall with the introduction of TUMI 19 Degree Frame, an innovative take on the brand's hallmark 19 Degree collection. TUMI 19 Degree Frame was designed to meet the modern traveler's needs with integrated frame latches, retractable handles, and TUMI's signature smooth, quiet transport wheels. The exterior features the 19 Degree's iconic fluid contours while the interior features tie-down straps and mesh zip pockets for ultimate organization. Available in Black Texture and Pearl Grey Texture and four sizes, this collection caters to diverse travel needs with unparalleled functionality and a timeless aesthetic. Prices range from US$895-1,195.

"This season represents our continued push forward for TUMI, as we're expanding further into women's lifestyle and evolving our travel experiences to create a more flawless, timeless and innovative product assortment," said Victor Sanz, Global Creative Director at TUMI. "As one of our treasured global brand ambassadors, Mun Ka Young perfectly embodies the stylish and on-the-go TUMI woman."

To add richness and authenticity to the campaign, TUMI tapped South Korean director Taejong Song and photographer Kim Hee June to immerse viewers in Mun's daily commute, all while capturing the vibrant energy and urban architecture of Seoul. With shots that subtly spotlight key product features, the film offers viewers a look at how TUMI products bring style, organization and excitement to everyday life.

"I was personally so excited for this campaign to be shot in Seoul, the place I call home," said actress, Mun Ka Young. "TUMI is the perfect complement to my on-the-go lifestyle, keeping all my belongings organized while always looking sleek and stylish."

The Voyageur Leather and 19 Degree Frame collections are available at TUMI.com and TUMI stores worldwide. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.


Hashtag: #TUMI

The issuer is solely responsible for the content of this announcement.

About TUMI 

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit and follow on , , , and .

TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2024 Tumi, Inc.

News from Asia

Leading Sportswear Brand DESCENTE Opens at Galaxy Macau; Fusing Technical Aesthetics with Leisure & Travel Lifestyle

MACAU SAR - Media OutReach Newswire - 12 July 2025 - Japanese leading sportswear brand DESCENTE celebrates the grand opening of its new flagship store at Galaxy Promenade on July 11th...

Gother transforms travel experience for next-gen travelers, aiming for Top 3 in Thailand’s tourism market by 2027

BANGKOK, THAILAND - Media OutReach Newswire - 14 July 2025 - Gother, a tourism service platform, operated by Search Engine Optimization, a joint venture between Beacon Venture Capital (venture arm...

HKSTP Joins Hands with Mainland and Overseas Institutions to Launch Global University Innovation Network

Hong Kong Techathon+ Marks its 10th Anniversary Reinforcing Hong Kong’s Position as an International Talent and I&T Hub HONG KONG SAR - Media OutReach Newswire - 14 July 2025 - The Hong Kong S...

ICONSIAM in Collaboration with Shanghai Yuyuan Tourist Mart Group Brings China’s Most Iconic Lantern Festival to Thailand for the First Time

“Yuyuan Lantern Festival 2025” Lights Up Bangkok to Celebrate 50 Years of Thai–Chinese Diplomatic Ties BANGKOK, THAILAND - Media OutReach Newswire - 1 July 2025 - ICONSIAM, the global landmark al...

ICONSIAM Showcases Thai Creativity to the World with "Lost in DOMLAND" — Reinforcing Its Role as a Must-Visit Global Art Destination

The first-ever full-scale solo exhibition by Udom Taephanich, sets a new milestone for Thai contemporary art on the global stage. BANGKOK, THAILAND - Media OutReach Newswire - 11 July 2025 - ICONS...

ICONSIAM’s ‘THAICONIC SONGKRAN CELEBRATION 2025’ to Captivate Visitors with Thailand’s Most Spectacular Water Festival

A Must-Visit UNESCO-Recognized Festival Featuring Water Play, Traditional Thai Ceremonies & Performances Along the Most Breathtaking Views of the Chao Phraya River from April 10–16, 2025 BANGKO...

Julius Baer Global Wealth and Lifestyle Report 2025 APAC Key Highlights

Overview - Asia Pacific's Wealth Boom Accelerates HONG KONG SAR - Media OutReach Newswire - 14 July 2025 - The sixth edition of the Julius Baer Global Wealth and Lifestyle Report confirms the o...

HMG Partners with MediConCen to spearhead Medical Claims Digitalization in Hong Kong

HONG KONG SAR - Media OutReach Newswire - 14 July 2025 - HealthMutual Group (HMG), a pioneer in medical concierge and insurance management, and MediConCen Limited, an InsurTech innovator, today an...

DHL Global Forwarding announces strategic leadership appointments in Asia Pacific

Christopher Lim, previously Managing Director, Singapore, Malaysia, and Brunei, will be appointed Vice President and Head of Road Freight and Multimodal, Asia Pacific, effective 1 August 20...

SleekFlow Unveils AgentFlow: Building Teams of AI Agents To Increase Revenue For Businesses

HONG KONG SAR - Media OutReach Newswire - 14 July 2025 - SleekFlow, an Agentic AI platform for conversions, announces the launch of AgentFlow, a transformative AI solution designed to build team...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

Sell by LayBy