Business Daily Media

Men's Weekly

.

Heymax & Visa See Uptick in Digital Payments, Double New User Growth

Heymax & Visa's sustainable travel campaign is gaining strong user traction, saving an estimated 24 to 42 tonnes of carbon emissions, with over 53,000 bus and MRT rides taken so far.

The campaign has distributed 600,000 miles from 2 million available to date, rewarding users for every eco-friendly ride.

SINGAPORE - Media OutReach Newswire - 9 September 2024 - Heymax.ai ("Heymax"), a Singapore-based travel rewards and personal finance platform, together with Visa, is building on the momentum of its recent campaign, seeing a significant increase in digital payments with over 26,000 transactions in just one week. The campaign, titled "From MRT & Bus to Miles: Heymax & Visa Reward Your Rides," has also driven a record 2x growth in new users month-on-month since its launch.

Starting today, Heymax will double the miles earned from 3 miles per MRT or bus ride to 6 miles during the 9.9 period for users using a Visa-linked card, from September 9 to September 11. The campaign has generated a strong response since its launch on August 29, with an increase in new user sign-ups and ridership, as reflected in Visa-linked card transactions on Heymax.

Key stats since campaign launch:
  • Estimated carbon savings of 24 to 42 tonnes, with over 53,000 bus and MRT rides taken, reflecting increased consumer commitment to sustainable transport choices.
  • 26,844 Visa-linked bus and MRT transactions, demonstrating increased engagement with digital payments and public transport.
  • Record 2x growth in new users m-o-m in new Heymax user sign-ups following the campaign launch, indicating strong adoption of loyalty platforms linked to experiential rewards.
  • Over 600,000 miles (or 30%) of the total miles have been distributed in Singapore, highlighting the robust demand for experiential rewards as the campaign continues until November 28.
Joe Lu, Co-founder and CEO of Heymax, said “The strong response to our campaign reflects increased demand from Singapore consumers for travel and experiential rewards. As ridership and participation surge, we’re seeing not only a rise in digital payments but also increased interest from potential partners. These collaborations are paving the way for future initiatives that promote sustainable choices and offer commuters smart travel opportunities with innovative rewards.”

As the campaign progresses, users continue to earn miles while increasing their chances of winning business class tickets to Japan, each worth 200,000 miles—further supporting the initiative’s focus on rewarding sustainable travel choices.

Singapore consumers' growing demand for travel and experiential rewards is driving the growth of miles-based loyalty programs. According to Heymax data, the top four merchants for Singapore users over the past six months are Agoda, Trip.com, Klook, and Singapore Airlines, based on data and insights from 23,000 monthly active users.

Research and Markets projects that the loyalty market in Singapore will grow at a CAGR of 9.2% from 2024 to 2028, rising from USD 533.8 million in 2023 to USD 839.6 million by 2028. This reflects the growing trend in Singapore of utilizing rewards-based loyalty programs for travel, mirroring a broader global shift towards maximizing the use of points and rewards for travel-related expenses.

This campaign aligns with the Singapore government’s push for sustainable travel with its commitment investing S$60 billion (~US$43.5 billion) by 2030 to expand and upgrade the public transport network.

For more details about the campaign, please visit https://heymax.ai/campaign/visa-busmrt-aug24.

*The average distance traveled per ride on Singapore’s MRT is 7.66 kilometers in 2022. (Statista, 2024).Hashtag: #Heymax




The issuer is solely responsible for the content of this announcement.

Heymax

Heymax.ai ("Heymax") is a Singapore-based travel rewards and personal finance platform that allows consumers to earn and redeem its reward currency, Max Miles, for travel rewards. Founded in 2023, Heymax enables users to earn Max Miles from over 500 major merchants and redeem them directly for flights, transfer them to miles and points at 25 airline and hotel partner reward programs worldwide, or use them for gift cards. Max Miles come with no fees, never expire, and offer flexibility for various travel-related bookings.

The company has grown its user base to over 60,000 consumers, who have collectively earned over 80,000,000 Max Miles and redeemed over 10,000 flights since Max Miles launched in September 2023. Heymax has also partnered with Visa to launch Card Maximizer, a tool that helps consumers track their spending across all Visa-branded cards, providing real-time insights into transactions and rewards accrual. For more information, please visit

News from Asia

Lee Kuan Yew School of Public Policy Releases Strategic Roadmap for ASEAN's 5G-AI Transformation

New Research Reveals US$130 Billion Economic Opportunity and Outlines Policy Framework to Accelerate Regional Digital Leadership by 2030SINGAPORE - Media OutReach Newswire - 22 July 2025 - The Le...

DFI Retail Group Holdings Limited Half-Year Results For The Six Months Ended 30 June 2025 And Announcement Of Special Dividend

Highlights 39% underlying earnings growth Increased contributions from associates, Health & Beauty and Food Health & Beauty delivered strong like-for-like (LFL...

HeyMax Acquires Hong Kong’s krip to Accelerate Regional Expansion into Loyalty and Rewards Market

HeyMax’s first acquisition fast-tracks its regional expansion, bringing over 6,000 credit card deals offered by over 3,000 merchants, and personalized loyalty experiences to consumers in Hong Kong ...

CUHK Faculty of Engineering: Advancing Innovation Through Research Excellence and Global Collaboration

HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - The Faculty of Engineering at The Chinese University of Hong Kong (CUHK) continues to strengthen its position in global engineering educat...

Adecco Singapore Marks 40 Years of Enabling Talent and Business Growth

SINGAPORE - Media OutReach Newswire - 23 July 2025 - Adecco Singapore has officially commemorated its 40th anniversary with a stakeholder event held at the National Gallery Singapore. The occasion...

Samsung’s Solve for Tomorrow 2025 Youth Innovation Competition is Now On

SINGAPORE - Media OutReach Newswire - 23 July 2025 - Samsung Solve for Tomorrow 2025, the highly-anticipated youth innovation competition, is back for its ninth edition in Singapore! As the natio...

Jollibee Group Evolves its Corporate Brand to Help Power Global Growth

Brand update brings to life its global purpose and positioning as a unified group of brandsMANILA, PHILIPPINES - Media OutReach Newswire - 23 July 2025 - The Jollibee Group, one of the world's fas...

AECOM to enhance mobility across the Greater Bay Area by delivering the Hong Kong Section of Hong Kong–Shenzhen Western Rail Link (Hung Shui Kiu-Qianhai)

HONG KONG SAR - Media OutReach Newswire - 23 July 2025 - AECOM, the trusted global infrastructure leader, today announced that its joint venture with AtkinsRéalis has been awarded the consultancy ...

OCBC Hong Kong Unveils New Brand Campaign

Connected to “As One Group, OCBC Enables Aspiration All Across ASEAN and Greater China” Demonstrating the Unwavering Commitment in Realising Customer’s Aspirations HONG KONG SAR - Media...

X.me Foundation Empowers Global Expansion of the X.me Social Media Platform

SINGAPORE - Media OutReach Newswire - 23 July 2025 - X.me (https://x.me) is a social media platform where users can freely express themselves, share content, engage, and interact while earnin...

Baby boomers are driving development feasibility leading to larger apartments

As residential developers continue to grapple with feasibility issues on apartment projects, the sector is struggling to deliver volumes of new st...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Australian Businesses Still Stuck in the AI Hype Cycle

Data Governance Failures, ROI Gaps and Unclear Strategy Slowing Progress Despite artificial intelligence (AI) dominating headlines and boardroom ag...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

Sell by LayBy