Business Daily Media

Men's Weekly

.

Heymax & Visa See Uptick in Digital Payments, Double New User Growth

Heymax & Visa's sustainable travel campaign is gaining strong user traction, saving an estimated 24 to 42 tonnes of carbon emissions, with over 53,000 bus and MRT rides taken so far.

The campaign has distributed 600,000 miles from 2 million available to date, rewarding users for every eco-friendly ride.

SINGAPORE - Media OutReach Newswire - 9 September 2024 - Heymax.ai ("Heymax"), a Singapore-based travel rewards and personal finance platform, together with Visa, is building on the momentum of its recent campaign, seeing a significant increase in digital payments with over 26,000 transactions in just one week. The campaign, titled "From MRT & Bus to Miles: Heymax & Visa Reward Your Rides," has also driven a record 2x growth in new users month-on-month since its launch.

Starting today, Heymax will double the miles earned from 3 miles per MRT or bus ride to 6 miles during the 9.9 period for users using a Visa-linked card, from September 9 to September 11. The campaign has generated a strong response since its launch on August 29, with an increase in new user sign-ups and ridership, as reflected in Visa-linked card transactions on Heymax.

Key stats since campaign launch:
  • Estimated carbon savings of 24 to 42 tonnes, with over 53,000 bus and MRT rides taken, reflecting increased consumer commitment to sustainable transport choices.
  • 26,844 Visa-linked bus and MRT transactions, demonstrating increased engagement with digital payments and public transport.
  • Record 2x growth in new users m-o-m in new Heymax user sign-ups following the campaign launch, indicating strong adoption of loyalty platforms linked to experiential rewards.
  • Over 600,000 miles (or 30%) of the total miles have been distributed in Singapore, highlighting the robust demand for experiential rewards as the campaign continues until November 28.
Joe Lu, Co-founder and CEO of Heymax, said “The strong response to our campaign reflects increased demand from Singapore consumers for travel and experiential rewards. As ridership and participation surge, we’re seeing not only a rise in digital payments but also increased interest from potential partners. These collaborations are paving the way for future initiatives that promote sustainable choices and offer commuters smart travel opportunities with innovative rewards.”

As the campaign progresses, users continue to earn miles while increasing their chances of winning business class tickets to Japan, each worth 200,000 miles—further supporting the initiative’s focus on rewarding sustainable travel choices.

Singapore consumers' growing demand for travel and experiential rewards is driving the growth of miles-based loyalty programs. According to Heymax data, the top four merchants for Singapore users over the past six months are Agoda, Trip.com, Klook, and Singapore Airlines, based on data and insights from 23,000 monthly active users.

Research and Markets projects that the loyalty market in Singapore will grow at a CAGR of 9.2% from 2024 to 2028, rising from USD 533.8 million in 2023 to USD 839.6 million by 2028. This reflects the growing trend in Singapore of utilizing rewards-based loyalty programs for travel, mirroring a broader global shift towards maximizing the use of points and rewards for travel-related expenses.

This campaign aligns with the Singapore government’s push for sustainable travel with its commitment investing S$60 billion (~US$43.5 billion) by 2030 to expand and upgrade the public transport network.

For more details about the campaign, please visit https://heymax.ai/campaign/visa-busmrt-aug24.

*The average distance traveled per ride on Singapore’s MRT is 7.66 kilometers in 2022. (Statista, 2024).Hashtag: #Heymax




The issuer is solely responsible for the content of this announcement.

Heymax

Heymax.ai ("Heymax") is a Singapore-based travel rewards and personal finance platform that allows consumers to earn and redeem its reward currency, Max Miles, for travel rewards. Founded in 2023, Heymax enables users to earn Max Miles from over 500 major merchants and redeem them directly for flights, transfer them to miles and points at 25 airline and hotel partner reward programs worldwide, or use them for gift cards. Max Miles come with no fees, never expire, and offer flexibility for various travel-related bookings.

The company has grown its user base to over 60,000 consumers, who have collectively earned over 80,000,000 Max Miles and redeemed over 10,000 flights since Max Miles launched in September 2023. Heymax has also partnered with Visa to launch Card Maximizer, a tool that helps consumers track their spending across all Visa-branded cards, providing real-time insights into transactions and rewards accrual. For more information, please visit

News from Asia

Project for Love Expands Compassion-Based Education Across Africa

JOHANNESBURG, SOUTH AFRICA - African Media Agency (AMA) - 15 October 2025 - Project for Love, a global educational movement rooted in loving-kindness and compassion, is deepening its impact in Afri...

World Vision marks its 75th anniversary with World Vision Day , sharing the achievements of its global poverty alleviation efforts and expressing gratitude to its partners for walking alongside

HONG KONG SAR - Media OutReach Newswire - 16 October 2025 - Embarking the 75th anniversary of World Vision International, World Vision Hong Kong hosted World Vision Day on 11 October, 2025 (Saturd...

The National University Hospital and Ruijin Hospital, Shanghai Jiao Tong University School of Medicine establish key partnership for collaborative healthcare innovations

Through the newly-formed Singapore-Shanghai Medical Innovation Centre, clinicians from both hospitals partner to advance breakthroughs in cell and gene therapy and orthopaedics for a start SING...

Aryaka Launches New Channel Program, Bringing Simplicity and Scalability to Partner Ecosystem

Aryaka Partner Program strengthens partner engagement, improves ease of onboarding, and positions company for accelerated channel-led growth SINGAPORE - Media OutReach Newswire - 16 October 2025 –...

"Veterinary Orthopedic Guardian": European Veterinary Surgeon Dr. Hannah Partners With VEC Hong Kong

Bringing Extensive European Experience to Lead Advanced Orthopaedic Surgeries and Elevate Pet Surgical Care HONG KONG SAR - Media OutReach Newswire - 16 October 2025 - Veterinary Emergency Centr...

Tourism and Commerce Surged During F1™[1] Singapore Night Race – Visa

The increase in spend is driven by affluent travellers and nighttime economy SINGAPORE - Media OutReach Newswire - 16 October 2025 - Visa, a global leader in digital payments, today released new i...

Kuala Lumpur Sustainability Summit 2025 Champions Regional Leadership in Climate Action and Green Growth

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 October 2025 - The Kuala Lumpur Sustainability Summit (KLSS) 2025 continued its momentum on the second day, following the launch on Tuesday by...

Jollibee Named Best in Customer Service Among Fast Food Chains in Singapore

SINGAPORE - Media OutReach Newswire - 16 October 2025 - The Jollibee Group celebrates another major milestone and international win as Jollibee Singapore has been hailed by the Straits Times as th...

Sentorise Launches the 12.8V 100AH Group31: Reliable, Sustainable Power for Europe

BERLIN, GERMANY - Media OutReach Newswire - 16 October 2025 - Sentorise has launched its 12.8V 100Ah Group 31 LiFePO₄ battery in Europe, providing a reliable power solution for RV travelers, off-g...

Super Property Pro (SPP) Officially Launches Cloud-Based Real Estate System

Streamlined Property Listing Management to Help Agents Close Deals Faster HONG KONG SAR - Media OutReach Newswire - 16 October 2025 - Super Property Pro (SPP), a PropTech company dedicated to empo...

How to Be Investable: Insights from Richelle Nicols, CEO of Pollinatr

Richelle Nicols is the CEO of Pollinatr, a pioneering investment and business development program designed to support and accelerate the growth of s...

What Can Australian SMEs Hope For in a Meeting Between Albanese and Trump?

For small and medium-sized enterprises (SMEs) in Australia, international politics might seem distant—but when leaders like Prime Minister Anthony...

Qantas to Serve Nan’s Davidson Plum Cookie

Lake Macquarie, NSW (Awabakal Country): From a single mother’s kitchen bench to supermarket shelves, Wiradjuri entrepreneur Terri-Ann “Tezzi” Dani...

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...