Business Daily Media

Men's Weekly

.

Victoria Dockside in Hong Kong Draws Incredible Crowds with the Globally Acclaimed "100% Doraemon & Friends" Exhibition, Stimulating Hong Kong’s Economy and Retail Vitality

“Cultural Commerce” experience at K11 MUSEA fuels 10% surge in tourist spending

HONG KONG SAR - Media OutReach Newswire - 12 August 2024 - Victoria Dockside, K11 Art and Cultural District in Hong Kong, shone brightly again as the global debut stage of a world-class mega event – the highly anticipated "100% DORAEMON & FRIENDS" exhibition, presented by creative brand AllRightsReserved (ARR) in collaboration with Fujiko Pro.

Sustaining the visitor arrivals surge in the first half of 2024 according to the Hong Kong Government, the pioneering cultural-retail landmark K11 MUSEA, located at the heart of Victoria Dockside, achieved a record-high single-day footfall of the year with nearly 40% surge through strings of curated cultural programming and luxury retail experience. Complemented by its "Wondrous Summer – 100 Reimagined Childhood Experiences" campaign, consumer membership rose to new heights, boosting food and beverage and retail sales up by nearly 30% and tourists' sales increased by 10%. As international visitation continues trending upwards in Hong Kong, the resounding success of K11 MUSEA's "Cultural Commerce" model is poised to play a pivotal role in stimulating Hong Kong's economy and infusing new vitality into Hong Kong's tourism and retail scene.

Following the global debut of the “100% DORAEMON & FRIENDS” exhibition, footfall at K11 MUSEA surged nearly 40% compared to pre-exhibition levels, setting a new single-day record for the year.
Following the global debut of the “100% DORAEMON & FRIENDS” exhibition, footfall at K11 MUSEA surged nearly 40% compared to pre-exhibition levels, setting a new single-day record for the year.

The long-awaited "100% DORAEMON & FRIENDS" exhibition was a huge success. According to the organisers, all exhibition areas, the Avenue of Stars, including the retail and cultural areas, reached the milestone with over 5 million visitors, as of August 11. The exhibition was unveiled at Victoria Dockside, K11 Art and Cultural District, on 13 July and will run until 11 August (Ticketed exhibition open until 18 August). The monumental global debut features the world's tallest Doraemon inflatable sculpture towering 12 metres alongside more than 30 life-sized Doraemon sculptures.

Additionally, K11 MUSEA embraced the anime character's 'anywhere door' concept to invite visitors on a journey of whimsy and wonder with its "Wondrous Summer – 100 Reimagined Childhood Experiences" campaign, offering 100 reimagined art and culture experiences to celebrate childhood nostalgia, including the "100% DORAEMON & FRIENDS Café" – a limited-time, Hong Kong-exclusive Doraemon-themed café at Artisan Lounge by LUBUDS, which quickly became a sensation, with online reservations filling up rapidly and receiving an overwhelmingly positive response.

As the ultimate destination for luxury fashion connoisseurs and culture aficionados, K11 MUSEA has solidified the city's status as an international fashion hub by introducing international luxury brand pop-up stores and captivating customers with unparalleled cultural experiences. Highlights include the Asia debut of Chloé's "The Beginning" pop-up, the Hong Kong exclusive "Italian Garden" pop-up from Tod's, and the exclusive Swatch MoonSwatch exhibition sphere. Additionally, benefitting from its unique and diverse tenant mix, K11 MUSEA offers a kaleidoscope of experiences that cater to a wide range of visitors from families, cultural lovers and the younger generation, namely the "Journey with Minerals" exhibition and edutaining programs presented by L'ÉCOLE, School of Jewellery Arts, supported by Van Cleef & Arpels; the Petit Bazaar DIY Summer Crown Workshop; PURE's Kids & Family Yoga classes; LEGOLAND® Discovery Centre Hong Kong's LEGO® creative workshop "Z-Blob Rescue Rush"; and an oversized onigiri-making workshop with Oniku Kappo Jikon. K11 MUSEA will continue to elevate the district and Hong Kong's appeal to visitors around the world.
Hashtag: #K11

The issuer is solely responsible for the content of this announcement.

K11 Group

K11 Group is a global cultural brand founded in 2008 by renowned entrepreneur Dr Adrian Cheng. The company's unique and original business model, "Cultural Commerce", blends culture, art, and commerce to create an ecosystem that caters to all walks of life. Based in Hong Kong, the Group has established a significant presence in Greater China. Upholding its core values of Art, People, and Nature, the Group aims to democratise art, incubate cultural talents, advocate sustainable development, and create a global identity for Chinese millennials. In addition to its groundbreaking multi-development project in Hong Kong, Victoria Dockside, K11 Art & Cultural District, the Group operates a wide range of businesses, including retail, workplace, hospitality, and luxury residence.

Looking ahead to the future, K11 Group is expected to attain a footprint of 38 projects with an approximate GFA of 3 million square meters in 12 cities across Greater China upon completion, and it continues setting new standards in "Cultural Commerce".

News from Asia

Quality Building Award 2026 Nominations Open Now Eligibility Expanded to Include More Greater Bay Area and International Projects to Foster Cross-Regional Exchange

HONG KONG SAR - Media OutReach Newswire - 9 September 2025 – Nominations for the "Quality Building Award 2026 (QBA 2026)" is open now. The biennial Quality Building Award, hailed as the "Oscar of ...

Coehl unveils iPhone 17 cases in soft colours and shimmer for the modern minimalist

SINGAPORE - Media OutReach Newswire - 10 September 2025 - Coehl has revealed its Resin Designer Series for iPhone 17, featuring translucent cases in soft pastels with delicate shimmer finishes...

SKINARMA’s biggest iPhone 17 case collection in years lands with survivalist design built to last

SINGAPORE - Media OutReach Newswire - 10 September 2025 - SKINARMA has dropped its new iPhone 17 case lineup, larger than last year’s, featuring fresh colorways and survivalist-inspired elements t...

HKGSEO Launches New SEO+GEO Optimization Service to Help Businesses Seize Traffic Opportunities in the AI Search Era

HONG KONG SAR - Media OutReach Newswire - 10 September 2025 - HKGSEO, a leading SEO company in Hong Kong, today announced the launch of its revolutionary "SEO+GEO" dual-engine optimization servi...

SPTel Launches AI-Security, an AI Tool to Enhance SMEs’ Cyber Defence Capabilities

SINGAPORE - Media OutReach Newswire - 10 September 2025 - SPTel announced on 3 September the launch of AI-Security, an AI solution to help small and medium-sized organisations identify and assess ...

Fighting oyster reef decline in HK, 3D-Printed Reef Wins James Dyson Award 2025 Hong Kong

Dean Chan, a graduate from the Chinese University of Hong Kong and current PhD candidate at the Hong Kong Polytechnic University has been named the Hong Kong winner of the James Dyso...

Momcozy Ergonest Maternity Belly Band Wins Prestigious Kind + Jugend Innovation Award 2025

LONDON, UNITED KINGDOM - Media OutReach Newswire - 10 September 2025 - Momcozy, a leading maternity and baby brand trusted by over 3.6 million mothers worldwide, proudly announces that its Ergone...

Media OutReach Newswire Strengthens Press Release Distribution Network in Singapore and Southeast Asia

Only global newswire to provide guaranteed news postings with Mediacorp and SPH MediaSINGAPORE - Media OutReach Newswire - 8 September 2025 - Media OutReach Newswire, Asia Pacific's first global n...

LiveSpo Pharma - Vietnamese pioneer in spore probiotics with international clinical publications, welcomes former BioGaia AB CEO to its Board

HANOI, VIETNAM - Media OutReach Newswire - 10 September 2025 - Amid the robust growth of the global probiotics market, LiveSpo Pharma, a Vietnamese company, has made its mark with a series of clin...

Hong Kong: A rising international hub where talent and innovation converge

HONG KONG SAR - Media OutReach Newswire - 10 September 2025 - Not only is Hong Kong a key player in the world's leading innovation cluster, the city is also shooting up the charts as a global hub ...

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Revolutionizing Fulfillment: How Virtual Warehousing is Changing the Game?

The e-commerce landscape is evolving more rapidly than ever, and the way businesses are managing their fulfillment is also revolutionizing. At the...

SME lender Dynamoney welcomes new CEO, Brett Thomas

Strengthens growth ambitions and signals expanded offering Dynamoney, a leading commercial finance provider for Australian SMEs,  has today appoint...

Sell by LayBy