Business Daily Media

The Times Real Estate

.

AlikeAudience Partners with StackAdapt to Offer Media Buyers In North America and APAC Access to Global Audience Data

Data Partnership Will Enrich Mobile Audience Media Buying For Advertisers

SAN FRANCISCO, USA & HONG KONG SAR - Media OutReach Newswire - 7 August 2024 - AlikeAudience, a company specializing in providing premium mobile-first audience data to brands, announced that it has partnered with leading multi-channel advertising platform StackAdapt.

AlikeAudience offers bespoke demographic, interest, and app data, and has more than seven thousand audience segments in the US and APAC across the key sectors of FMCG, automotive, ecommerce, entertainment, travel, hospitality, and more.

The company assembles its audience data from a combination of location signals, app data, and demographic data and connects these data points with insights from market research to generate methodologies to deliver targetable segments for media activation. The partnership will enable better targeted advertising on mobile apps and websites, enabling advertisers to reach the right demographic audiences with their digital campaigns.

The partnership will also enable StackAdapt's DSP to source standard and custom audience solutions from North America and the Asia-Pacific region from AlikeAudience, and enhance its mobile audience offering. AlikeAudience said it was vital to partner with one of the fastest growing DSPs in two key markets.

"Our direct integration with StackAdapt empowers media buyers with greater data control and higher match rates, significantly enhancing their programmatic campaign performance," said AlikeAudience Managing Director Jeremy Lo. "By leveraging our high-quality, consented consumer data from curated sources, we help brands reach the right target groups across multiple channels and devices, driving higher engagement rates and maximizing ROI. We're thrilled to work with the dynamic and collaborative teams at StackAdapt in the US and APAC." The direct integration also enables AlikeAudience and StackAdapt to better collaborate on customer datasets. The two companies will also explore the delivery of advertising products that enable brands to deploy non-cookie based and new alternative identifier solutions.

"We are consistently looking for ways to increase the global offerings provided through the platform and this partnership enables us to enhance our mobile segments and anonymized audience targeting datasets," said Denis Loboda, Senior Director of Data at StackAdapt. "The AlikeAudience team has a rigorous customer data process that has strong privacy controls and we are excited to activate this integration for our clients."

AlikeAudience was founded in Sunnyvale, California, in 2015, and operates in the US, Asia, and Australia.

Hashtag: #AlikeAudience #StackAdapt

The issuer is solely responsible for the content of this announcement.

About AlikeAudience

AlikeAudience is a data science company that specializes in mobile-first data activation, envisioning a world where marketers connect with the right customers through ethical, future-proof data solutions. See more at

About StackAdapt

StackAdapt is a multi-channel programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt's data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute, and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest-performing and easiest-to-use platform. For further information, visit .

News from Asia

LFC and adidas reunite with new multi-year partnership

LIVERPOOL, UK - Media OutReach Newswire - 13 March 2025 - Liverpool Football Club and adidas have agreed a new multi-year partnership that will see the sportswear giant once again become the club...

Prince Holding Group Earns Fifth Consecutive ‘Best in Cambodia’ Award for CSR Initiatives

Recognized at the 17th Annual Global CSR & ESG Awards for Sustainable Development Efforts PHNOM PENH, CAMBODIA - Media OutReach Newswire - 13 March 2025 - Prince Holding Group has been recogni...

Galaxy Macau’s Reveals a Galaxy of Stars As the Integrated Resort’s Restaurants are Awarded Five Michelin Stars in the 17th Michelin Guide Hong Kong Macau 2025

Sushi Kissho by Miyakawa Celebrates a Stellar Debut MACAU SAR - Media OutReach Newswire - 13 March 2025 - In the 17th Michelin Guide Hong Kong Macau 2025, Galaxy Macau™, the world-class luxury in...

Melco continues to lead with the city’s top number of Stars granted by MICHELIN Guide Hong Kong & Macau 2025

MACAO SAR - Media OutReach Newswire - 13 March 2025 - Melco Resorts & Entertainment continues to lead in Macau in the newly published MICHELIN Guide Hong Kong & Macau 2025, being granted ...

Singapore G Unveils the Largest Cold Storage Facility in Central Singapore, Reinforcing Its Commitment to Supporting SMEs and Business Growth

SINGAPORE - Media OutReach Newswire - 14 March 2025 - Singapore G, a trailblazer in space solutions, today announced the grand opening of MustardSeed@SG Cold Store, a cold storage facility in the ...

GROW with Singlife and aberdeen Launch New Exclusive Share Class of Global Income Bond Fund to Deliver Sustainable Payouts Amid Market Volatility

Globally diversified portfolio of crossover bonds aims to deliver attractive yields for investors SINGAPORE - Media OutReach Newswire - 14 March 2025 - GROW with Singlife ("GROW"), the integrated...

Konica Minolta wins 2025 A3 Line of the Year Award and four Pick Awards from Keypoint Intelligence

Recognition of Konica Minolta’s adaptable, future-ready innovations in office printing technology. SINGAPORE - Media OutReach Newswire - 14 March 2025 – Konica Minolta has been awarded five ...

Silver vs. Gold: Octa Broker's Expert Take on the Future of Precious Metals

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 14 March 2025 - Silver is attracting investor interest, with market analysts predicting a potential leap to $40 per troy ounce in 2025...

Asia trade set for continued growth despite challenging global business environment, reveals DHL Trade Atlas 2025

India, Vietnam, Indonesia, and the Philippines are forecast to lead in both speed and scale of trade growth from 2024 to 2029 South Asia and Southeast Asia regions set to ach...

Incode joins Australia’s Age Assurance Technology Trial to protect children online

With a market-leading +99% accuracy rate, Incode will play a key role in safeguarding Aussie minors on social media Incode Technologies Inc., a...

Empowering small businesses: Localsearch rolls out affordable digital solutions

New suite of digital solutions designed to boost visibility, engagement, and customer acquisition In response to a rapidly evolving digital lan...

Why Responsible Leadership is a Competitive Advantage for Small Businesses

In today’s fast-changing business landscape, leadership is evolving. While large corporations are reassessing their diversity, equity, and inclusi...

Why it’s a great time to include the EU in your export push

With the US market beset with unknowns, training your sights on mainland Europe in 2025 makes sound sense. Wondering whether the introduction o...

Success Isn’t About Labels—It’s About Mindset

In the lead up to International Women’s Day, I’ve been reflecting on my own success as a business owner and whether or not being a woman has playe...

Accelerate Action- Thryv champions women in business for International Women’s Day

Thryv® (NASDAQ: THRY), provider of the leading small business software platform, is celebrating International Women’s Day by shining a spotlight o...

Sell by LayBy