Business Daily Media

The Times


.

Appier expands BotBonnie's capabilities with Vietnamese UI support and Zalo integration

TAIPEI, TAIWAN - Media OutReach Newswire - 24 July 2024 - Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is thrilled to announce two significant updates to its BotBonnie platform: the addition of Vietnamese UI support and the integration of Zalo, Vietnam’s leading messaging app.

These enhancements aim to provide a more localized and seamless experience for its growing customer base in Vietnam.

Starting today, all Vietnamese clients using BotBonnie can easily switch to a Vietnamese user interface with just a single click. This update reflects Appier’s commitment to enhancing user experience by providing native language support. With the addition of Vietnamese, BotBonnie now supports five languages: English, Chinese, Japanese, Korean, and Vietnamese, and continues to expand its language offerings.

In line with its mission to empower businesses with cutting-edge tools for customer engagement in Vietnam, BotBonnie now integrates with Zalo. As one of Vietnam's most popular messaging apps, Zalo offers unparalleled reach with over 85 million monthly active users. This integration allows Appier’s customers to effortlessly engage with their Vietnamese customers through Zalo’s extensive platform, facilitating timely and personalized communication.

Enhancing customer engagement and loyalty with seamless integration and functionalities

Integrating Zalo into BotBonnie introduces key functionalities to enhance customer engagement across various verticals and industries. This integration allows businesses to leverage Zalo Notification Service (ZNS) to send one-way broadcast notifications tailored to their specific customer communication and engagement needs.

This feature supports a variety of scenarios relevant to the e-commerce, health and medical, education, and beauty verticals, including account information updates, seasonal sale notifications, back-in-stock alerts, loyalty program engagement, order confirmations, and post-purchase support. Each scenario is designed to provide timely and relevant information to customers, thereby improving engagement and satisfaction.

Appier ensures a smooth onboarding process for Zalo integration. Throughout the onboarding process, customers receive assistance from Appier’s Customer Success Managers (CSMs) to set up their Zalo channel in the Appier enterprise console. Businesses can quickly and effectively integrate Zalo, ensuring a smooth transition and optimal utilization of this powerful communication tool.

“We are excited to bring these crucial updates to BotBonnie. The addition of Vietnamese UI support and the integration with Zalo demonstrates our dedication to meeting the unique needs of our clients in Vietnam. We believe these enhancements will significantly improve customer engagement and business operational efficiency. We look forward to partnering with our Vietnamese clients to help them achieve their customer engagement goals more effectively,” said Hongchia How, Vice President of Enterprise Sales (SEA, Korea), Appier.

Hashtag: #Vietnam #Zalo #Appier #language #Botbonnie #UI



The issuer is solely responsible for the content of this announcement.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit for more company information, and visit for more IR information.

News from Asia

Sunway Medical Centre Damansara Marks New Chapter in Specialist and International Patient Care

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 9 October 2026 – Sunway Medical Centre Damansara (SMCD), the fourth tertiary hospital under Sunway Healthcare Group (SHG), celebrated its Officia...

BINGXUE Opens First U.S. Store in Davis, California: Shandong’s First Mass-Market Tea Beverage Brand Enters North America

DAVIS, US – Media OutReach Newswire – 9 October 2026 – BINGXUE, a mass-market tea beverage brand from Shandong, has opened its first U.S...

Singapore-headquartered Topview AI expands filmmaking tools as creators take AI into series and feature films

Five million registered users and returning production teams underpin the company’s move beyond video marketingSINGAPORE - Media OutReach Newswire - 9 October 2026 - A filmmaker can have a script ...

1exchange and Ondo Finance Partner to Expand Access to Tokenized Equities

1exchange and Ondo Finance explore opportunities around tokenized equities and regulated secondary market access for eligible investors in Asia. SINGAPORE – Media OutReach Newswire – 8 October...

"The Carbon Pursuit of Happiness" Premieres October 10: A New Chapter for In-Depth Dialogue on Health and Humanity

BEIJING, CHINA – Media OutReach Newswire – 9 October 2026 – "The Carbon Pursuit of Happiness" is co-produced by Phoenix Media Group, Guangzhou Pharmaceutical, and Guangzhou Baiyunshan Pharmaceutic...

Tianli International: Leveraging Hong Kong as a Strategic Hub to Build a New Global Education Footprint

HONG KONG SAR – Media OutReach Newswire – 9 October 2026 – Since the beginning of this year, Hong Kong's international education market has continued to gain momentum, drawing close attention...

Josie Ho Shines in Desert diamonds at Hong Kong Premiere of The Mage

De Beers Group and Chow Tai Fook celebrate Josie Ho as a true reflection of Desert diamonds — individual, resilient and naturally distinctiveHONG KONG SAR – Media OutReach Newswire – 9 October 20...

Ping An Digital Bank Becomes Hong Kong’s First Digital Bank to Enter High-End Wealth Management Segment

Introducing Private Funds, Complementing End-to-End Digital Capabilities with Dedicated Offline Wealth Management Service, Creating a Digital Wealth Management Experience That Balances Flexibility ...

New Handheld Robotic Technology Powers Knee Surgery at Thomson Hospital

KOTA DAMANSARA, MALAYSIA – Media OutReach Newswire – 9 October 2026 – Thomson Hospital Kota Damansara (Thomson) has unveiled handheld, robotic-assisted technology in its operating theatres, bringi...

Garvee Welcomes Fall With a Curated Collection for Home Refresh and Holiday Living

ONTARIO, US – Media OutReach Newswire – 9 October 2026 – As fall settles in and the holiday season approaches, families are spending more time at home and looking for simple ways to refresh their ...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...