Business Daily Media

The Times Real Estate

.

World’s First "100% DORAEMON & FRIENDS" Exhibition at Victoria Dockside, K11 Art and Cultural District Drives Surge of 30% in Footfall and 60% in Tourist Sales at K11 MUSEA During the Opening Weekend

Summer Nostalgia Revitalises the City with Cultural IP

HONG KONG SAR - Media OutReach Newswire - 17 July 2024 - Victoria Dockside, K11 Art and Cultural District, has been selected once again as the ultimate global debut stage for mega events, this time for the highly-anticipated "100% DORAEMON & FRIENDS" exhibition.

Doraemon and friends arrived at the iconic landmark Avenue of Stars on 13 July and transformed the harbourfront with the unveiling of the world's tallest inflatable Doraemon figure. Bringing childhood dreams to life, the entire district activation has attracted international travellers to Hong Kong's Victoria Dockside to appreciate this world-famous robot cat. This seamless blend of retail with nostalgic culture fuelled a 30% surge in footfall, 60% increase in tourist membership sales and 40% rise of tourist average spending at K11 MUSEA, the pioneering cultural-retail landmark at the heart of Victoria Dockside. Sales generated by food and beverage, fashion, sports and electrical appliance brands saw a hike of 40% to 50% with some restaurants even recording two times increase compared to pre-exhibition.

World’s First “100% DORAEMON & FRIENDS” Exhibition at Victoria Dockside, K11 Art and Cultural District, drives surge of 30% in footfall and 60% in tourist membership sales at K11 MUSEA during the opening weekend
World’s First “100% DORAEMON & FRIENDS” Exhibition at Victoria Dockside, K11 Art and Cultural District, drives surge of 30% in footfall and 60% in tourist membership sales at K11 MUSEA during the opening weekend

In addition to the successful hosting of the giant Rubber Duck by Florentijn Hofman and the Doraemon exhibition, Victoria Dockside was previously transformed into a fashion runway for Louis Vuitton's First Ever Men's Pre-Fall 2024 Show, a historic event for the city. During Hong Kong Arts Month, along with Art Basel, the annual flagship event K11 Art Karnival showcased masterpieces created by renowned artists including Phyllida Barlow, Jean-Michel Basquiat, Keith Haring and more. Spectacular drone and fireworks shows lighting up Hong Kong's sky during festivals and New Year celebrations ensure that remarkable attractions at the area continuously draw audiences throughout the year. The series of large-scale events have been key in propelling overall sales and footfall at K11 MUSEA to reach new heights since its opening, highlighted by a notable 40% year-on-year increase during the second half of 2023.

"Victoria Dockside, K11 Art and Cultural District, embodies a fusion of art, culture and innovation that promises a truly immersive experience unlike any other," said Adrian Cheng, Founder of K11 Group. "It marks a momentous milestone in building a thriving business and cultural ecosystem that connects society. Transforming the district into a dynamic and vibrant art and culture tourism destination has stimulated purchasing power and created a positive impact on the retail scene, benefiting sectors like F&B, hospitality, travel agencies, ultimately playing an instrumental role in bolstering the Hong Kong economy. By incubating cultural IP, we are establishing a sustainable business model that will develop a new economy for Hong Kong, one that is built to last. This approach will shine a spotlight on the unique stories, traditions, and artistic expressions that make Hong Kong a vibrant hub of culture, creativity and commerce."

The Hong Kong government is boosting the mega event economy and the 210-mega event lineup is expected to bring substantial economic benefits and around 1.7 million travellers to the city, contributing HK$4.3 billion to the local economy. Victoria Dockside has staged an array of large-scale cultural and art events, boosting the district's ranking to become the top must-visit landmark in Hong Kong for overnight visitors in the recently released Visitor Profile Report 2023 by the Hong Kong Tourism Board (HKTB).

Presented by creative brand AllRightsReserved (ARR), the monumental exhibition commemorates the 90th anniversary of Doraemon's creator Fujiko F Fujio and features the world's biggest Doraemon inflatable sculpture towering at 12 metres alongside over 30 life-sized Doraemon sculptures in a sprawling free-entry outdoor exhibition space. The Doraemon frenzy is also sweeping through K11 MUSEA with an indoor "100% Doraemon Manga Art Exhibition Hall" that presents exclusive short film screening, interactive installations and high-quality artwork replicas. Co-creating with K11 MUSEA, this cultural IP fed the frenzy of fans through pop-up stores featuring limited edition items and a first in Hong Kong themed Doraemon café. Victoria Dockside further infused the gem of global pop culture with the city's treasured cinematic history and dived into the nostalgia by teaming up with 13 Hong Kong film industry icons who share the spotlight as comics-style standees along the one-of-a-kind "100% Avenue of Stars".

"Over a decade in the making, Victoria Dockside changes the way people interact with art and culture. Anchored by K11 MUSEA, the centrepiece that amplifies art, culture and craftsmanship, along with the Avenue of Stars, the city's iconic landmark that carries the legacy of Hong Kong's cinematic legends, Victoria Dockside shines as the ideal stage to celebrate the enduring world of the beloved Doraemon and other large scale cultural events," said Richard Cheung, Executive Vice President of K11 Group.
Hashtag: #K11

The issuer is solely responsible for the content of this announcement.

About K11 Group

K11 Group is a global cultural brand founded in 2008 by renowned entrepreneur Dr Adrian Cheng. The company's unique and original business model, "Cultural Commerce", blends culture, art, and commerce to create an ecosystem that caters to all walks of life. Based in Hong Kong, the Group has established a significant presence in Greater China. Upholding its core values of Art, People, and Nature, the Group aims to democratise art, incubate cultural talents, advocate sustainable development, and create a global identity for Chinese millennials. In addition to its groundbreaking multi-development project in Hong Kong, Victoria Dockside, K11 Art & Cultural District, the Group operates a wide range of businesses, including retail, workplace, hospitality, and luxury residence.

Looking ahead to the future, K11 Group is expected to attain a footprint of 38 projects with an approximate GFA of 3 million square meters in 12 cities across Greater China upon completion, and it continues setting new standards in "Cultural Commerce".

News from Asia

"Relaxing Jiaxing" Creative Naming Journey Launches, A Hong Kong Influencer Lead the Way in Cultural Tourism

HONG KONG SAR - Media OutReach Newswire - 7 May 2025 - Recently, a well-known travel influencer from Hong Kong was invited by Jiaxing Municipal Bureau of Culture and Tourism and Putike Internation...

Amari Bangkok: Gateway to the Vibrant Heart of the City, Creating Unforgettable Experiences at Every Moment

BANGKOK, THAILAND - Media OutReach Newswire – 7 May 2025 - Located in the dynamic heart of Thailand's capital, Amari Bangkok is an upper-upscale luxury hotel managed by ONYX Hospitality Group — a ...

INIU Expands European Footprint Through Strategic Partnership with SFR

PARIS, FRANCE - Media OutReach Newswire - 7 May 2025 - Powering ahead with innovation, INIU, a globally trusted brand in portable power solutions, is proud to bring its products to even more Fren...

Rhenus signs MoU with Inland Waterways Authority of India (IWAI)

MUMBAI, INDIA - Media OutReach Newswire - 7 May 2025 - Through the Memorandum of Understanding (MoU), leading global logistics service provider, the Rhenus Group, will operate barge services in va...

INIU Partners with Boulanger to Launch Innovative Charging Products in France

PARIS, FRANCE - Media OutReach Newswire - 7 May 2025 - INIU has expanded its partnership with France's leading electronics retailer Boulanger, making its latest innovations—MagPro Slim 5K/10K, P...

New Report Highlights Need for Ecosystem Approach to Help MSMEs in Southeast Asia Adopt More Sustainable Practices

Report by the Centre for Impact Investing and Practices (CIIP) finds growing momentum among micro, small, and medium enterprises (MSMEs) in Southeast Asia to adopt sustainability practices...

His Highness Shaikh Mohammed Bin Sultan Bin Hamdan Al Nahyan acquires Warrants of Diginex Limited to Purchase 6.75 Million Ordinary Shares of Diginex for USD$300 million via a Private Transaction

LONDON, UNITED KINGDOM - Media OutReach Newswire - 7 May 2025 - Diginex Limited ("Diginex") (NASDAQ: DGNX), a global leader in ESG sustainable RegTech, is pleased to announce that His Highness Sha...

CTF Life Title-Sponsored "Fencing Plus" Training Programme by Kai Tak Sports Initiative Officially Kicks Off

Nearly 800 Students Participate in the Selection to Become Future World Champions HONG KONG SAR - Media OutReach Newswire - 7 May 2025 - Title-sponsored by CTF Life and organised by Kai Tak Sport...

Chubb Life Launches "Health Up" Insurance Plan to Foster a Wellness Lifestyle for the Tech-savvy Generation

HONG KONG SAR - Media OutReach Newswire - 9 May 2025 - Chubb Life Hong Kong today announced the launch of Health Up Insurance Plan (Health Up), a digital insurance plan aimed at promoting and faci...

F88 officially becomes a public company, paving the way for UPCOM listing

HANOI, VIETNAM - Media OutReach Newswire - 8 May 2025 - On May 6, F88 Investment Joint Stock Company (F88) was officially recognised as a public company, marking a major milestone in its growth an...

UNSW startup accelerator offers $200K to the next generation of Australian deeptech unicorns

UNSW Founders, Australia’s most recommended startup accelerator, has partnered with fund manager Luminary Partners to invest $200,000 each into 18...

The Future Is Now: AI Modernization Is Reshaping How Business Gets Done

The present business environment imposes stronger requirements on Australian organizations to match the fast-paced digital-first economy requireme...

Businesses losing an average of $493k from data integrity flaws

Managing data responsibly and effectively for the AI age can give organisations a strong competitive advantage, but many are failing to harness th...

AI shopping disruptor Zyft raises $7.5M to lead the next gen of retail tech

Zyft appoints new CEO, Richard Stevens, to lead the latest Waller Group success story, valued at $30 million SYDNEY, 28 April 2025: Zyft, the lea...

Little known law offers savvy Kiwis the opportunity to supercharge their retirement savings

A little-known legal amendment is being leveraged by savvy New Zealanders and expat Brits to supercharge their retirement savings. Not many peop...

Cutting edge AI technology designed for doctors to reduce patient wait times launched in NZ

New Zealand specialist doctors now have access to Artificial Intelligence technology to help reduce patient wait times and experts say it could be...

Sell by LayBy