Business Daily Media

The Times


.

Experience the Majesty of Thai Culture with ONESIAM’s Spectacular Royal Events This July

BANGKOK, THAILAND - Media OutReach Newswire - 9 July 2024 - This July, ONESIAM warmly invites travelers from around the world to immerse themselves in the heart of Thai culture and tradition as Bangkok celebrates the 72nd birthday of His Majesty King Maha Vajiralongkorn.

From July 1 to July 31, 2024, ONESIAM curates a vibrant array of events that showcase Thailand's rich heritage and royal splendor, making it a must-attend event for those looking to experience Thailand's unique essence and vibrant celebrations.

Exquisite floral installation art showcasing the
Exquisite floral installation art showcasing the "Yellow Star" or royal flower by Sakul Intakul.

ONESIAM, a collective of extraordinary experiences across Siam Piwat's six world-class experiential destinations in Bangkok, combining shopping, dining, and entertainment, proudly presents a series of grand processions and pageantries across the city to provide a unique glimpse into the kingdom's storied past.

A major highlight of the festivities is the focus on the yellow star flower, known for its striking golden blossoms and fragrant aroma. Symbolizing the King's birthday, these vibrant flowers will adorn streets and landmarks across Bangkok, creating a visually stunning tribute to His Majesty the King. This year, internationally acclaimed Thai floral artist Sakul Intakul has added an elegant touch to the city's celebration with mesmerizing installations at Siam Paragon and ICONSIAM from July 1 to 31.

Time-honored
Time-honored "Alms Giving Ceremony" for 73 monks reflecting Thailand's deep-rooted Buddhist traditions.

Sakul's installation at the popular landmark, Siam Paragon's The Jewel, titled "Pushapanjali Maleenoparatana Chaloemphrachon," incorporates a stunning blend of Thai flowers and auspicious gemstones. This captivating tableau symbolizes prosperity and good fortune, reflecting both Thai heritage and modern aesthetics. It serves as a striking centerpiece that captures the essence of the royal celebrations while appealing to people of all generations. For this golden-yellow showcase, 46 yellow star blooms were meticulously crafted using fabric in the intricate traditional Thai banana leaf art technique. Each pollen is shaped like a buckle from traditional Thai costumes and is adorned with fabrics in the colors of auspicious gemstones, including diamond, pearl, emerald, ruby, yellow sapphire, garnet, blue sapphire, and blue topaz.

"Candle Lighting Ceremony" for auspicious blessings and displaying of reverence and unity.

At ICONSIAM, Sakul presents "Maleesiri Srinawaratsakkarn," a contemporary floral installation inspired by traditional Thai designs. This piece draws inspiration from traditional Thai floral pendants and incorporates ancient techniques of Thai floral craftsmanship, such as flower petal sewing, floral netting, and floral tassels. The key component of this installation is the yellow star flower, symbolizing auspiciousness and royalty. Another auspicious symbol used is the nine auspicious gemstones or 'Nophkao,' featured as decorations in the center of the large round compositions of each piece.

The essence of Thai cultural celebration is further brought to life through traditional performances. On July 14, the "International Ramayana" Khon performance at ICONSIAM's Suralai Hall will present the epic tale of Ramayana through a unique collaboration of eight countries. Each country will showcase different episodes of the story, offering a rich, multifaceted experience that highlights the shared cultural heritage of the region. This rare performance is a testament to the enduring legacy of Khon, an elaborate masked dance-drama recognized by UNESCO as a cultural heritage. Featuring intricate costumes and dramatic storytelling, it offers a captivating insight into Thai mythology and exquisite artistic legacy.

Between July 19 and 29, Siam Center, participants can join a DIY workshop to paint yellow star flowers on fans and create various accessories from Japanese clay, such as hair clips and headbands, in their own style.

As part of the celebrations, a spectacular water and lighting performance is set to dazzle visitors on the evening of July 24 at River Park in ICONSIAM. This dynamic display will captivate audiences with its vibrant portrayal of Thai culture and reverence for His Majesty, blending color, sound, and light in a powerful tribute along the banks of Thailand's central river.

The festivities continue with an Alms Giving ceremony on the morning of July 26 at ICONSIAM. Visitors are invited to partake in the time-honored tradition of offering food to 73 monks. This deeply embedded Thai practice provides tourists with an authentic experience of the nation's devotion and generosity, reflecting Thailand's deep-rooted Buddhist traditions.

In the same spirit of celebration, Siam Paragon will feature a series of embassy performances from July 26 to 29. These performances will highlight the kingdom's cultural richness through a variety of traditional arts, including the Khon performance of the Ramayana epic, traditional dances of the four regions of Thailand, Thai boxing, and the grand "Prosperity of Rattanakosin" Khon performance.

Finally, another unmissable event is the candle lighting ceremony for auspicious blessings on July 28 at ICONSIAM's River Park and the ONESIAM Skywalk interchange by Siam Discovery. The warm glow of countless candles will illuminate the night, creating a serene display of reverence and unity.

ONESIAM's celebrations this July are a once-in-a-lifetime opportunity to witness the grandeur and beauty of Thailand's royal heritage. This is more than a celebration; it's a journey through the history, culture, and spiritual essence of Thailand. Whether you are captivated by the intricate floral displays, the mesmerizing cultural performances, or the profound spiritual ceremonies, there is something magical to experience at every turn.

Hashtag: #SiamPiwat #ONESIAM #SiamParagon #ICONSIAM #ONESIAMexperience #SiamCenter #SiamDiscovery #SiamPremiumOutletsBangkok #BestShoppingMallsinAsia #ShoppingMallsinBangkok #GlobalDestinations #ThailandRetail #GlobalRetail #RetailAsia #King72ndBirthday #Thailand #Tourism


ONESIAM

ONESIAM is a guest experience program which aims to showcase a collective of extraordinary experiences from Siam Piwat's six world-class experiential destinations in the heart of Bangkok, namely Siam Paragon, Siam Center and Siam Discovery, ICONSIAM – the global landmark by the Chao Phraya River, ICS, Siam Premium Outlets Bangkok – the only premium luxury outlet in Thailand, as well as ONESIAM SuperApp – the smart digital platform. The ONESIAM experience aims to share the breadth of the collective destinations while promising to amaze, inspire and revolutionize visitors through exceptional and enriching experiences, ultimately offering a comprehensive journey, unmatched anywhere else in the world.

News from Asia

Opening ceremony of 23rd CAEXPO and CABIS held in Nanning

NANNING, CHINA – Media OutReach Newswire – 19 September 2026 – On September 17, the 23rd China-ASEAN Expo and China-ASEAN Business and Investment Summit opened in Nanning, Guangxi. With the theme ...

Hong Kong sets out initiatives to secure long-term development of pillar industries

HONG KONG SAR - Media OutReach Newswire - 19 September 2026 - Hong Kong's Chief Executive John Lee rolled out various measures to develop Hong Kong's key economic centres when he unveiled the Firs...

Nearly Half of Tracked Google Queries Now Show AI Overviews, KL SEO Expert Warns

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 18 September 2026 – As tools like Google AI Overviews, ChatGPT, and Gemini increasingly influence how consumers search for products and services...

Connecting Global Resources, Empowering Industry Growth

MetroTrans 2026: Join Us to Unlock New Growth OpportunitiesGUANGZHOU, CHINA– Media OutReach Newswire – 18 September 2026 – The 2026 China International Metro Transit Exhibition (MetroTrans 2026) w...

Finding a Second Home: Indian Student Aashni Rungta Pursues Business Excellence at CUHK

HONG KONG SAR – Media OutReach Newswire – 18 September 2026 – Hong Kong's standing as a global financial centre is turning the city into a magnet for internationally minded business students...

De Beers Group and Chow Tai Fook Jointly Launch Desert Rose Collection at JGW

HONG KONG SAR – Media OutReach Newswire – 18 September 2026 – De Beers Group presents the Desert Rose collection in partnership with Chow Tai Fook—the strategic partner of its Desert diamonds camp...

Flexible Workspace Leader Industrious to Open New Flagship at 1 Elizabeth Street, Its Most Premium Sydney Workspace

SYDNEY, AUSTRALIA – Media OutReach Newswire – 18 September 2026 – Industrious, the global flexible workplace company, will open its new Australian flagship at 1 Elizabeth Street in Sydney on 1 O...

Pinglu Canal, project of century, completed and opened to navigation

NANNING, CHINA – Media OutReach Newswire – 18 September 2026 – On September 16, the navigation launch ceremony for the Pinglu Canal was held in Qinzhou, Guangxi. At 10:25 a.m...

ICONSIAM Invites Global Travelers to Discover Why Bangkok Remains One of Asia’s Most Revisited Destinations This Golden Week

Best Things to Do in Bangkok This Golden Week: Discover Authentic Thai Cuisine, Luxury Shopping, Cultural Experiences and Iconic Chao Phraya River Attractions at ICONSIAMBANGKOK, THAILAND – Media ...

From "Good Houses" to "Good Living": Beijing Building Industrialization Group Presents a New Vision for Residential Life at CIFTIS

BEIJING, CHINA – Media OutReach Newswire – 18 September 2026 – The 2026 China International Fair for Trade in Services (CIFTIS) opened at Shougang Park in Beijing on September 9. The exhibition ar...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...