Business Daily Media

The Times


.

Experience the Majesty of Thai Culture with ONESIAM’s Spectacular Royal Events This July

BANGKOK, THAILAND - Media OutReach Newswire - 9 July 2024 - This July, ONESIAM warmly invites travelers from around the world to immerse themselves in the heart of Thai culture and tradition as Bangkok celebrates the 72nd birthday of His Majesty King Maha Vajiralongkorn.

From July 1 to July 31, 2024, ONESIAM curates a vibrant array of events that showcase Thailand's rich heritage and royal splendor, making it a must-attend event for those looking to experience Thailand's unique essence and vibrant celebrations.

Exquisite floral installation art showcasing the
Exquisite floral installation art showcasing the "Yellow Star" or royal flower by Sakul Intakul.

ONESIAM, a collective of extraordinary experiences across Siam Piwat's six world-class experiential destinations in Bangkok, combining shopping, dining, and entertainment, proudly presents a series of grand processions and pageantries across the city to provide a unique glimpse into the kingdom's storied past.

A major highlight of the festivities is the focus on the yellow star flower, known for its striking golden blossoms and fragrant aroma. Symbolizing the King's birthday, these vibrant flowers will adorn streets and landmarks across Bangkok, creating a visually stunning tribute to His Majesty the King. This year, internationally acclaimed Thai floral artist Sakul Intakul has added an elegant touch to the city's celebration with mesmerizing installations at Siam Paragon and ICONSIAM from July 1 to 31.

Time-honored
Time-honored "Alms Giving Ceremony" for 73 monks reflecting Thailand's deep-rooted Buddhist traditions.

Sakul's installation at the popular landmark, Siam Paragon's The Jewel, titled "Pushapanjali Maleenoparatana Chaloemphrachon," incorporates a stunning blend of Thai flowers and auspicious gemstones. This captivating tableau symbolizes prosperity and good fortune, reflecting both Thai heritage and modern aesthetics. It serves as a striking centerpiece that captures the essence of the royal celebrations while appealing to people of all generations. For this golden-yellow showcase, 46 yellow star blooms were meticulously crafted using fabric in the intricate traditional Thai banana leaf art technique. Each pollen is shaped like a buckle from traditional Thai costumes and is adorned with fabrics in the colors of auspicious gemstones, including diamond, pearl, emerald, ruby, yellow sapphire, garnet, blue sapphire, and blue topaz.

"Candle Lighting Ceremony" for auspicious blessings and displaying of reverence and unity.

At ICONSIAM, Sakul presents "Maleesiri Srinawaratsakkarn," a contemporary floral installation inspired by traditional Thai designs. This piece draws inspiration from traditional Thai floral pendants and incorporates ancient techniques of Thai floral craftsmanship, such as flower petal sewing, floral netting, and floral tassels. The key component of this installation is the yellow star flower, symbolizing auspiciousness and royalty. Another auspicious symbol used is the nine auspicious gemstones or 'Nophkao,' featured as decorations in the center of the large round compositions of each piece.

The essence of Thai cultural celebration is further brought to life through traditional performances. On July 14, the "International Ramayana" Khon performance at ICONSIAM's Suralai Hall will present the epic tale of Ramayana through a unique collaboration of eight countries. Each country will showcase different episodes of the story, offering a rich, multifaceted experience that highlights the shared cultural heritage of the region. This rare performance is a testament to the enduring legacy of Khon, an elaborate masked dance-drama recognized by UNESCO as a cultural heritage. Featuring intricate costumes and dramatic storytelling, it offers a captivating insight into Thai mythology and exquisite artistic legacy.

Between July 19 and 29, Siam Center, participants can join a DIY workshop to paint yellow star flowers on fans and create various accessories from Japanese clay, such as hair clips and headbands, in their own style.

As part of the celebrations, a spectacular water and lighting performance is set to dazzle visitors on the evening of July 24 at River Park in ICONSIAM. This dynamic display will captivate audiences with its vibrant portrayal of Thai culture and reverence for His Majesty, blending color, sound, and light in a powerful tribute along the banks of Thailand's central river.

The festivities continue with an Alms Giving ceremony on the morning of July 26 at ICONSIAM. Visitors are invited to partake in the time-honored tradition of offering food to 73 monks. This deeply embedded Thai practice provides tourists with an authentic experience of the nation's devotion and generosity, reflecting Thailand's deep-rooted Buddhist traditions.

In the same spirit of celebration, Siam Paragon will feature a series of embassy performances from July 26 to 29. These performances will highlight the kingdom's cultural richness through a variety of traditional arts, including the Khon performance of the Ramayana epic, traditional dances of the four regions of Thailand, Thai boxing, and the grand "Prosperity of Rattanakosin" Khon performance.

Finally, another unmissable event is the candle lighting ceremony for auspicious blessings on July 28 at ICONSIAM's River Park and the ONESIAM Skywalk interchange by Siam Discovery. The warm glow of countless candles will illuminate the night, creating a serene display of reverence and unity.

ONESIAM's celebrations this July are a once-in-a-lifetime opportunity to witness the grandeur and beauty of Thailand's royal heritage. This is more than a celebration; it's a journey through the history, culture, and spiritual essence of Thailand. Whether you are captivated by the intricate floral displays, the mesmerizing cultural performances, or the profound spiritual ceremonies, there is something magical to experience at every turn.

Hashtag: #SiamPiwat #ONESIAM #SiamParagon #ICONSIAM #ONESIAMexperience #SiamCenter #SiamDiscovery #SiamPremiumOutletsBangkok #BestShoppingMallsinAsia #ShoppingMallsinBangkok #GlobalDestinations #ThailandRetail #GlobalRetail #RetailAsia #King72ndBirthday #Thailand #Tourism


ONESIAM

ONESIAM is a guest experience program which aims to showcase a collective of extraordinary experiences from Siam Piwat's six world-class experiential destinations in the heart of Bangkok, namely Siam Paragon, Siam Center and Siam Discovery, ICONSIAM – the global landmark by the Chao Phraya River, ICS, Siam Premium Outlets Bangkok – the only premium luxury outlet in Thailand, as well as ONESIAM SuperApp – the smart digital platform. The ONESIAM experience aims to share the breadth of the collective destinations while promising to amaze, inspire and revolutionize visitors through exceptional and enriching experiences, ultimately offering a comprehensive journey, unmatched anywhere else in the world.

News from Asia

CyCraft Technology Positioned as a Pace Setter in the 2026 Gartner® Emerging Market Quadrant for AI Application Security, Startup Vendors

The only vendor in the Pace Setters quadrant and the only Asia-based vendor in the report. CyCraft marks its third major international recognition of 2026TAIPEI, TAIWAN - Media OutReach Newswire -...

L’OCCITANE Introduces "Skin Longevity by Nature", Inspired by 25 Years of Immortelle Research

A new approach to anti-ageing skincare focused on resilience, nourishment and long-term skin careKUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 October 2026 – As skincare conversations evol...

XTransfer Launches Cross-border Payment Service in Chile

UAF registration strengthens compliance footing in Latin AmericaSANTIAGO, CHILE – Media OutReach Newswire – 14 October 2026 – XTransfer, a leading global B2B cross-border trade payment platform, ...

SMS Tan Kiat How, Rosianna Silalahi and Glenda Gloria to speak at PRISM Summit 2026

Senior Minister of State Tan Kiat How to attend as Guest-of-Honour at the 12 November summit, which will bring together leaders from across public relations, journalism, business and technologySING...

Bosideng Makes Official Paris Fashion Week Debut with 50th Anniversary Show "The Bloom"

At the historic Hôtel Pozzo di Borgo, the Chinese downwear brand reimagines winter dressing through craftsmanship and cultural exchange.PARIS, FRANCE – Media OutReach Newswire – 15 October 2026 – ...

Angel Health Releases Psychiatric Consultation Information Covering Private Clinics and Public Referral Arrangements

HONG KONG SAR – Media OutReach Newswire – 15 October 2026 – Angel Health has compiled and released reference information on psychiatric consultations, covering seven specialists providing private ...

FPG Fortune Prime Global Takes Part in Forex Expo Dubai 2026 Alongside AC Milan Activities

DUBAI, UAE - Media OutReach Newswire - 15 October 2026 - FPG Fortune Prime Global (fortuneprime.com) participated in Forex Expo Dubai 2026, held at the Dubai World Trade Centre from 22 to 23 Septe...

De Beers Group and The Government of The Republic of Botswana Extend Partnership with Olympic Champion Letsile Tebogo as Global Ambassador

Three-year partnership celebrates excellence, ambition and Botswana's remarkable development story through natural diamonds.LONDON, UK/ GABORONE, BOTSWANA – Media OutReach Newswire – 15 October 20...

Tune Protect Launches TPXtra, Bringing Customisable Protection, Greater Value, and Ancillary Services into One Digital Ecosystem

New consumer-centric platform gives customers a single digital account for protection, services and lifestyle benefits, supported by a growing ecosystem of merchant partnersKUALA LUMPUR, MALAYSIA -...

Discover Surprising Southern Taiwan: Taiwan Tourism Administration Teams Up with Airlines & Travel Platforms with Multi-Million Rewards for International Travelers

TAIPEI, TAIWAN – Media OutReach Newswire – 15 October 2026 – The Siraya National Scenic Area Administration of the Taiwan Tourism Administration (MOTC) has unveiled its latest international t...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...