Business Daily Media

The Times


.

Experience the Majesty of Thai Culture with ONESIAM’s Spectacular Royal Events This July

BANGKOK, THAILAND - Media OutReach Newswire - 9 July 2024 - This July, ONESIAM warmly invites travelers from around the world to immerse themselves in the heart of Thai culture and tradition as Bangkok celebrates the 72nd birthday of His Majesty King Maha Vajiralongkorn.

From July 1 to July 31, 2024, ONESIAM curates a vibrant array of events that showcase Thailand's rich heritage and royal splendor, making it a must-attend event for those looking to experience Thailand's unique essence and vibrant celebrations.

Exquisite floral installation art showcasing the
Exquisite floral installation art showcasing the "Yellow Star" or royal flower by Sakul Intakul.

ONESIAM, a collective of extraordinary experiences across Siam Piwat's six world-class experiential destinations in Bangkok, combining shopping, dining, and entertainment, proudly presents a series of grand processions and pageantries across the city to provide a unique glimpse into the kingdom's storied past.

A major highlight of the festivities is the focus on the yellow star flower, known for its striking golden blossoms and fragrant aroma. Symbolizing the King's birthday, these vibrant flowers will adorn streets and landmarks across Bangkok, creating a visually stunning tribute to His Majesty the King. This year, internationally acclaimed Thai floral artist Sakul Intakul has added an elegant touch to the city's celebration with mesmerizing installations at Siam Paragon and ICONSIAM from July 1 to 31.

Time-honored
Time-honored "Alms Giving Ceremony" for 73 monks reflecting Thailand's deep-rooted Buddhist traditions.

Sakul's installation at the popular landmark, Siam Paragon's The Jewel, titled "Pushapanjali Maleenoparatana Chaloemphrachon," incorporates a stunning blend of Thai flowers and auspicious gemstones. This captivating tableau symbolizes prosperity and good fortune, reflecting both Thai heritage and modern aesthetics. It serves as a striking centerpiece that captures the essence of the royal celebrations while appealing to people of all generations. For this golden-yellow showcase, 46 yellow star blooms were meticulously crafted using fabric in the intricate traditional Thai banana leaf art technique. Each pollen is shaped like a buckle from traditional Thai costumes and is adorned with fabrics in the colors of auspicious gemstones, including diamond, pearl, emerald, ruby, yellow sapphire, garnet, blue sapphire, and blue topaz.

"Candle Lighting Ceremony" for auspicious blessings and displaying of reverence and unity.

At ICONSIAM, Sakul presents "Maleesiri Srinawaratsakkarn," a contemporary floral installation inspired by traditional Thai designs. This piece draws inspiration from traditional Thai floral pendants and incorporates ancient techniques of Thai floral craftsmanship, such as flower petal sewing, floral netting, and floral tassels. The key component of this installation is the yellow star flower, symbolizing auspiciousness and royalty. Another auspicious symbol used is the nine auspicious gemstones or 'Nophkao,' featured as decorations in the center of the large round compositions of each piece.

The essence of Thai cultural celebration is further brought to life through traditional performances. On July 14, the "International Ramayana" Khon performance at ICONSIAM's Suralai Hall will present the epic tale of Ramayana through a unique collaboration of eight countries. Each country will showcase different episodes of the story, offering a rich, multifaceted experience that highlights the shared cultural heritage of the region. This rare performance is a testament to the enduring legacy of Khon, an elaborate masked dance-drama recognized by UNESCO as a cultural heritage. Featuring intricate costumes and dramatic storytelling, it offers a captivating insight into Thai mythology and exquisite artistic legacy.

Between July 19 and 29, Siam Center, participants can join a DIY workshop to paint yellow star flowers on fans and create various accessories from Japanese clay, such as hair clips and headbands, in their own style.

As part of the celebrations, a spectacular water and lighting performance is set to dazzle visitors on the evening of July 24 at River Park in ICONSIAM. This dynamic display will captivate audiences with its vibrant portrayal of Thai culture and reverence for His Majesty, blending color, sound, and light in a powerful tribute along the banks of Thailand's central river.

The festivities continue with an Alms Giving ceremony on the morning of July 26 at ICONSIAM. Visitors are invited to partake in the time-honored tradition of offering food to 73 monks. This deeply embedded Thai practice provides tourists with an authentic experience of the nation's devotion and generosity, reflecting Thailand's deep-rooted Buddhist traditions.

In the same spirit of celebration, Siam Paragon will feature a series of embassy performances from July 26 to 29. These performances will highlight the kingdom's cultural richness through a variety of traditional arts, including the Khon performance of the Ramayana epic, traditional dances of the four regions of Thailand, Thai boxing, and the grand "Prosperity of Rattanakosin" Khon performance.

Finally, another unmissable event is the candle lighting ceremony for auspicious blessings on July 28 at ICONSIAM's River Park and the ONESIAM Skywalk interchange by Siam Discovery. The warm glow of countless candles will illuminate the night, creating a serene display of reverence and unity.

ONESIAM's celebrations this July are a once-in-a-lifetime opportunity to witness the grandeur and beauty of Thailand's royal heritage. This is more than a celebration; it's a journey through the history, culture, and spiritual essence of Thailand. Whether you are captivated by the intricate floral displays, the mesmerizing cultural performances, or the profound spiritual ceremonies, there is something magical to experience at every turn.

Hashtag: #SiamPiwat #ONESIAM #SiamParagon #ICONSIAM #ONESIAMexperience #SiamCenter #SiamDiscovery #SiamPremiumOutletsBangkok #BestShoppingMallsinAsia #ShoppingMallsinBangkok #GlobalDestinations #ThailandRetail #GlobalRetail #RetailAsia #King72ndBirthday #Thailand #Tourism


ONESIAM

ONESIAM is a guest experience program which aims to showcase a collective of extraordinary experiences from Siam Piwat's six world-class experiential destinations in the heart of Bangkok, namely Siam Paragon, Siam Center and Siam Discovery, ICONSIAM – the global landmark by the Chao Phraya River, ICS, Siam Premium Outlets Bangkok – the only premium luxury outlet in Thailand, as well as ONESIAM SuperApp – the smart digital platform. The ONESIAM experience aims to share the breadth of the collective destinations while promising to amaze, inspire and revolutionize visitors through exceptional and enriching experiences, ultimately offering a comprehensive journey, unmatched anywhere else in the world.

News from Asia

OTIC Hearing Unveils New Audiological Milestones In Hong Kong: Launching The Award-Winning Oticon Zeal And The Pediatric Oticon Play SI Platforms

HONG KONG SAR - Media OutReach Newswire - 30 July 2026 - OTIC Hearing, the leading hearing care clinical network and sole distributor of Oticon A/S in Hong Kong, has announced the launch of two br...

New Battery-Operated Bluetooth® Controller Enables Truly Mobile, Plug-and-Play Access

HONG KONG SAR - Media OutReach Newswire - 30 July 2026 - Power limitations, tight spaces, and complex security setups have traditionally made Bluetooth® access hardware difficult to implement—espe...

Moody’s Ratings upgrades SeABank’s key credit ratings, changes outlook to Positive

HANOI, VIETNAM - Media OutReach Newswire - 30 July 2026 - Moody's Ratings has released its latest credit rating report on Southeast Asia Commercial Joint Stock Bank (SeABank, HOSE: SSB), upgrading...

VinFast showcases expanding EV lineup and attractive customer programs at GIIAS 2026

TANGERANG, INDONESIA - Media OutReach Newswire - 30 July 2026 - VinFast is showcasing its expanding electric vehicle portfolio at the Gaikindo Indonesia International Auto Show (GIIAS) 2026, featu...

THAI SELECT Festival 2026 Draws Strong Public Interest in New York, Reinforcing Thai Cuisine as a Global Soft Power

NEW YORK, USA – Media OutReach Newswire - 30 July 2026 – The Department of International Trade Promotion (DITP), Ministry of Commerce of Thailand, successfully concluded THAI SELECT Festival 2026 ...

Temus and Thinking Machines Data Science join forces to scale enterprise AI across Southeast Asia

The acquisition of Thinking Machines (TM) combines Temus' transformation delivery infrastructure with TM's decade-long execution capability in building data platforms and deploying enterprise AI sy...

TCMA and GIZ push low-carbon technologies to drive cement sector toward Net Zero 2050

BANGKOK, THAILAND - Media OutReach Newswire - 30 July 2026 - Thai Cement Manufacturers Association (TCMA) has expanded its partnership with Germany's development agency, the Deutsche Gesellschaft ...

Noise Off, Space On: oraimo Announces Visionary Partnership with Rap Icon Draganov Alongside Flagship oraimo SpaceBuds 2 Debut

A cultural and technological alliance redefining sound, self-expression, and premium audio innovation for Morocco’s new generation.CASABLANCA, MOROCCO - Media OutReach Newswire - 30 July 2026 — Wh...

Toward the Realization of a Sustainable and Resilient ASEAN-Japan Economic Community: "DISG Task Force Joint Declaration" Officially Adopted

The 18th DISG Task Force Meeting Held in Bangkok, Thailand BANGKOK, THAILAND - Media OutReach Newswire - 30 July 2026 - The Dialogue for Innovative and Sustainable Growth (DISG), a bilateral publi...

WRISE Group Unveils WRISE AI Labs and Appoints Dr. Jeffrey Wu as Group Chief Scientist to Accelerate AI-Native Wealth Management

WRISE’s initial HKD30 million investment accelerates WRISE AI Labs while the appointment of Dr. Jeffrey Wu as Group Chief Scientist and a strategic collaboration with Panorama reinforces the Group’...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...