Business Daily Media

The Times Real Estate

.

Crayon and rhipe Complete Brand Integration: Unified Strength for Unlimited Opportunities

Two-year integration process creates a single, powerful brand entity

SYDNEY, AUSTRALIA - Media OutReach Newswire - 1 July 2024 - Crayon, a global leader in IT services and innovation, today announced the complete integration of rhipe into its brand.
Effective from today, the rhipe brand will be discontinued. With the integration, Crayon becomes the sole brand, unifying the two organisations strengths into a powerful entity that offers partners enhanced and unlimited opportunities.

Over the past two years, Crayon and rhipe have worked to combine teams and capabilities to both disrupt and improve the value offered by traditional distribution models. By expanding services, solutions, and programs, the organisation is helping partners grow revenue and scale their businesses.

"Our commitment to unlocking unlimited opportunities for our partners and their customers is stronger than ever," said Rhonda Robati, EVP Asia Pacific at Crayon. "The successful completion of this integration underscores our dedication to achieving greater efficiency and value for our partner community. Our shared obsession with helping partners grow and a people-first culture has already delivered significant achievements in the channel business. We look forward to attaining even more as the cloud and AI frontiers continue to grow for partners in Asia Pacific."

Crayon's global presence now includes over 4,000 employees, with more than 800 located in the Asia-Pacific region, supporting over 3,500 regional partners. As the third-largest Microsoft SPLA aggregator and indirect cloud solution provider (CSP), Crayon's reach extends to 46 countries, distributing over 40 vendor products across APAC. This ensures consistent delivery of top-tier value and support.

"Through the integration of our organisations, we are investing in partner success with specific enhancements," said Robati. "Crayon is now better positioned to provide further value for partners, ensuring consistent, sustainable, and long-term business gains."

New Services

Partners can now benefit from the combined solutions portfolio and enhanced services across eight operational domains: Cloud productivity, security, business continuity, business applications, IT cost management, cloud services, data, and AI solutions.

The company also offers expertise in backup, cloud migration, ERP implementation, cybersecurity, cloud cost optimisation, and cloud management. Partners can leverage two new cybersecurity assessment offerings for cloud security, Azure Risk Mitigation and Essential Eight maturity.

They will also be able to white-label a more comprehensive suite of products and services to offer their customers, helping them become a one-stop shop for their end customers.

Partner Success Support

As part of the new value Crayon offers to its partners, enablement will be key. The relaunched apac.crayonchannel.com website has a dedicated section for partner enablement, providing resources and tools to support partner growth and development.

Beyond bolstering enablement, the business offers access to its Technology Advisory Group (TAG), an APAC-based specialist unit providing strategic and technical guidance on a value-add basis.

Through expert support in business development, vendor relations, and technical consultancy, TAG equips partners with competitive differentiation and high-performance operating models.

New Platforms Announced

PRISM has also been rebranded to Crayon and the system will still co-exist with Cloud-iQ in APAC. Crayon has already announced the creation of a new cloud billing platform to integrate Cloud-iQ and the revamped PRISM, which will be the most powerful Cloud Billing Platform in the market.

"Our goal is to empower our partners with the best tools and support," said Warren Nolan, Crayon's SVP of Channel. "With the creation of a new and integrated Cloud Billing Platform, partners will be able to streamline subscription management, gain real-time insights into their spending, and access comprehensive reporting tools. This not only simplifies operations but also helps optimise cloud investments, allowing partners to focus more on growing their business and less on administrative tasks."

Crayon has announced the launch of new partner programs for the APAC channel community to add strategic long-term value to its partners. The programs are expected to be launched throughout the second half of this year.

For more information, visit Crayon's Channel website: https://apac.crayonchannel.com/
Hashtag: #Crayon #Rhipe #Brand



The issuer is solely responsible for the content of this announcement.

Crayon

Crayon is a customer-centric innovation and IT services company with over 4,000 team members across 46 countries. We optimize businesses' IT estate to help them innovate with expertise they can trust. Our services create value for companies to thrive today, and scale for tomorrow. For more information, visit .

News from Asia

VinUniversity and NTU Singapore to establish a strategic, comprehensive and long-term alliance

SINGAPORE - Media OutReach Newswire - 13 March 2025 - VinUniversity (VinUni) and Nanyang Technological University (NTU – Singapore) have officially signed a Memorandum of Understanding (MOU) to e...

Kind+Jugend ASEAN 2025: The Premier Gateway to Southeast Asia’s Booming Maternity & Baby Market

Meet Buyers. Expand Markets. Unlock Opportunities. BANGKOK, THAILAND - Media OutReach Newswire - 14 March 2025 - Kind+Jugend ASEAN 2025, the region's largest trade fair for maternity, baby, and ...

Liverpool FC welcomes Visit Maldives to its global partnership portfolio

LIVERPOOL, UK - Media OutReach Newswire - 14 March 2025 - Liverpool FC has agreed a multi-year global partnership with Visit Maldives, making it the club's official tourist destination partner. ...

MSIG expands Political Risk and Trade Credit capabilities in Hong Kong and Singapore through strategic collaboration with its USA office

HONG KONG SAR - Media OutReach Newswire - 14 March 2025 - MSIG Hong Kong and MSIG Singapore have jointly announced a strategic collaboration with MSIG USA to strengthen its political risk and tra...

Prudence Foundation launches 2025 Disaster Tech Awards and partnership with AVPN

Awards and partnership to drive innovation and investment in climate and health resilience HONG KONG SAR - Media OutReach Newswire - 14 March 2025 - Prudence Foundation, the community investment ...

Finexcellent Ramadan: Trade, Learn, and Give Back

JAKARTA, INDONESIA - Media OutReach Newswire - 14 March 2025 - Finex, an acclaimed Indonesian broker, has launched a 2025 Ramadan promotion. Titled Finexcellent Ramadan, the promo takes Finex tra...

Trend Micro Ranked #1 Channel Champion by Canalys

Recognized for “go-to-market innovation and consistent partner engagement” HONG KONG SAR - Media OutReach Newswire - 14 March 2025 - Cybersecurity giant Trend Micro Incorporated (TYO: 4704; TSE: ...

British Council East Asia Education Week 2025 Strengthening UK-East Asia higher education partnerships

UK Vice-Chancellors, UK alumni and East Asia leaders convene in Hong Kong to shape the future of mobility, research, and innovation partnerships. HONG KONG SAR - Media OutReach Newswire - 14 March...

Calling Global Startups! EPIC 2025 Opens Application with US$100M Investment Up for Grabs

HONG KONG SAR - Media OutReach Newswire - 14 March 2025 – Hong Kong Science and Technology Parks Corporation (HKSTP) is excited to announce the 9th edition of the Elevator Pitch International Comp...

High Marks for Hong Kong’s University Degree Courses

HONG KONG SAR - Media OutReach Neswire - 14 March 2025 - Hong Kong has emerged as the world's "most improved" location for university degree courses, reflecting the determination of the Hong Kong ...

NextOre Unveils World First MR Analyser for Underground Copper Trucks

NextOre, a global leader in  Magnetic Resonance (MR)-enabled bulk ore sorting technology, has now made its world first sensor system available for...

Incode joins Australia’s Age Assurance Technology Trial to protect children online

With a market-leading +99% accuracy rate, Incode will play a key role in safeguarding Aussie minors on social media Incode Technologies Inc., a...

Empowering small businesses: Localsearch rolls out affordable digital solutions

New suite of digital solutions designed to boost visibility, engagement, and customer acquisition In response to a rapidly evolving digital lan...

Why Responsible Leadership is a Competitive Advantage for Small Businesses

In today’s fast-changing business landscape, leadership is evolving. While large corporations are reassessing their diversity, equity, and inclusi...

Why it’s a great time to include the EU in your export push

With the US market beset with unknowns, training your sights on mainland Europe in 2025 makes sound sense. Wondering whether the introduction o...

Success Isn’t About Labels—It’s About Mindset

In the lead up to International Women’s Day, I’ve been reflecting on my own success as a business owner and whether or not being a woman has playe...

Sell by LayBy