Business Daily Media

Business Marketing

.

MSIG Hong Kong launches its new brand campaign "Serving with Heart, Putting You above All"

The campaign will highlight MSIG’s Hong Kong’s excellence in extraordinary claims services and its offer of day-to-day protection to customers

HONG KONG SAR - Media OutReach Newswire - 20 May 2024 - MSIG Insurance (Hong Kong) Limited ("MSIG") has unveiled its first-ever mass branding campaign in Hong Kong.

The campaign, titled "Serving with Heart, Putting You above All", showcases the Company's commitment to providing extraordinary customer service and exceptional claims management. With dedication to our core values, we go above and beyond to surpass customers' expectations, ensuring a truly remarkable experience that sets us apart.

Articulating core values

The campaign serves as a testament to MSIG's dedication to extraordinary service, demonstrating how the Company offers day-to-day protection for its valued customers through 3 selected scenarios. These scenarios will be brought to life in 3 captivating videos, featuring influential key opinion leaders ("KOLs") in their respective fields. YouTuber Tat Gor, Model Eunice Yip, and social media and digital content strategist Tim Fung have been chosen to target the millennial audience segment.

Each video will highlight 4 characters dressed in suits, symbolising our professional claims service. These characters will assist the KOLs in relatable scenarios, such as healthcare issues, home flooding and travel delays caused by adverse weather. By illustrating these scenarios, the videos effectively convey MSIG's commitment to promptly and skillfully addressing customers' needs, providing them with assurance and comfort during unexpected circumstances. Customers can rest assured, knowing that they will receive timely and sincere assistance from MSIG.

Throughout the campaign period, the videos will be strategically broadcast across prominent social media platforms, including YouTube, Facebook, Instagram, LinkedIn, the ViuTV app, and other online portals.

With a rich history dating back to 1855, MSIG has been dedicated to providing comprehensive general insurance solutions to its valued customers in Hong Kong. The "Serving with Heart, Putting You above All" campaign not only pays homage to MSIG's Japanese roots, but also reaffirms the Company's enduring values of service excellence, innovation and reliability. Over the years, these core values have consistently led MSIG to receive numerous industry accolades and awards, recognising its exceptional claims management and continuous efforts in digital innovation.

Philip Kent, Chief Executive Officer, MSIG Insurance (Hong Kong) Limited, said: "The launch of this new initiative is an important milestone for the Company as we embark on our first large-scale effort to reach out to all members of the public in Hong Kong through an above-the-line campaign. I believe we have very strong, clear messages to convey about our extraordinary service in claims management and customer service, and these are stories worth telling. As ever, it is the people in our teams who make our success possible, and they continually go above and beyond to surpass customer expectations and provide exceptional service for our customers. I am excited about getting this message across in our new campaign and look forward to seeing it in action."
Hashtag: #msig






The issuer is solely responsible for the content of this announcement.

MSIG Insurance (Hong Kong) Limited (“MSIG”)

MSIG is a wholly owned subsidiary of Mitsui Sumitomo Insurance Co Ltd and a member of the MS&AD Insurance Group, Asia's leading general insurance brand with presence in 50 countries and regions globally. The Group is amongst the world's top 10 insurance groups based on gross revenue and one of Japan's leading insurers with A+ Stable credit rating. With over 40,000 employees world-wide, MSIG is represented in all ASEAN markets as well as in Australia, New Zealand, Hong Kong, Mainland China, Korea, India and Taiwan.

MSIG Hong Kong offers a wide range of solutions and services through an extensive distribution network including agents, brokers, and bancassurance alliances with leading banks. It has been providing general insurance solutions to customers in Hong Kong for more than 160 years, dating as far back as 1855.

News from Asia

PTOUNX Exchange Milestone: Obtaining and Significance of the Canadian MSB License

COLORADO, UNITED STATES - Media OutReach Newswire - 12 June 2024 - PTOUNX Exchange has recently achieved a significant milestone by obtaining a Canadian MSB (Money Services Business) license, a cr...

The Global Expansion Strategy of PTOUNX Exchange: Connecting the World, Sharing the Future

COLORADO, UNITED STATES - Media OutReach Newswire - 12 June 2024 - PTOUNX Exchange has recently advanced significantly in its global expansion strategy, focusing on establishing a secure and inter...

The Compliance Breakthrough of PTOUNX Exchange in the US: Obtaining the MSB License

COLORADO, UNITED STATES - Media OutReach Newswire - 12 June 2024 - PTOUNX Exchange has recently achieved a significant regulatory milestone by securing the US Money Services Business (MSB) license...

St. George’s University, Grenada, West Indies: Five Pioneering Applications of AI in Medicine

SEOUL, SOUTH KOREA - Media OutReach Newswire - 13 June 2024 - South Korea is poised to become a medical AI powerhouse given its substantial investments in developing and implementing technology...

Allessenz Unveils Revolutionary 13100mg Five-Fold Active Collagen Peptide Beverage, leading a new trend in dietary health

LAUFEN, GERMANY - Media OutReach Newswire - 6 June 2024 - Allessenz, a leading innovator in the European dietary supplement market, today announced the launch of its groundbreaking 13100mg Five-Fo...

Shop, Save, and Celebrate in Singapore with the Great iShopChangi Sale & Father’s Day Steals

Gear up for a month of mega savings with the Great iShopChangi Sale running till 30 June! Discover unbeatable deals on top-tier tech, luxury liquors, fashionable finds, and beauty bests, all up to ...

Inaugural Virtual Debate Competition on Bigo Live, Moderated by UKM

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 12 June 2024 - BIGO Live, a Singapore-based global leader in social livestreaming platforms, co-hosted a six-day intellectual and educational de...

Galaxy Macau Unveils "Revel in an Oasis of Bliss" Wellness Campaign

Offering A Series of Health and Wellness Activities to Rejuvenate Body, Mind, and Spirit in the Luxurious Urban Oasis of Galaxy Macau MACAU SAR - Media OutReach Newswire - 13 June 2024 - Embracing...

Dobin Launches "Card Compass" Feature to Simplify Tracking and Maximising Credit Card Rewards

Dobin announces the launch of its “Card Compass” feature, redefining how users approach tracking and maximising credit card rewards. The company plans to introduce further enhan...

Homeone Euro Trading Celebrates 23 Years of Excellence and Introduces Licensed Aircon Installation Services

SINGAPORE - Media OutReach Newswire - 13 June 2024 - Homeone, a trusted name in providing licensed electric storage and gas heater installation, is proud to announce the celebration of its 23rd an...

Popular

Children’s therapy service – Therapies for Kids

Sydney’s most sought after children’s therapist service, Therapies for Kids is changing the way children with disabilities learn and grow with its integrated range of intensive programs and innovative equipment. The transdisciplin...

Creative Ways To Save Money As A Small Business Owner

You’ve probably already run down the list of traditional ways to cut costs for your business, and now it’s time to get creative.   Sure, there’s merit to paying your bills on time, bartering with vendors, and working to integ...

LINK acquires Melbourne beachhead Klemms Business Brokers

The largest business brokerage in the world, LINK, today announced the acquisition of leading Melbourne-based business brokerage firm, Klemms Business Brokers.   Located in the upmarket suburb of Hawthorn, Klemms boasts 72 yea...