Business Daily Media

Men's Weekly

.

MSIG Hong Kong launches its new brand campaign "Serving with Heart, Putting You above All"

The campaign will highlight MSIG’s Hong Kong’s excellence in extraordinary claims services and its offer of day-to-day protection to customers

HONG KONG SAR - Media OutReach Newswire - 20 May 2024 - MSIG Insurance (Hong Kong) Limited ("MSIG") has unveiled its first-ever mass branding campaign in Hong Kong.

The campaign, titled "Serving with Heart, Putting You above All", showcases the Company's commitment to providing extraordinary customer service and exceptional claims management. With dedication to our core values, we go above and beyond to surpass customers' expectations, ensuring a truly remarkable experience that sets us apart.

Articulating core values

The campaign serves as a testament to MSIG's dedication to extraordinary service, demonstrating how the Company offers day-to-day protection for its valued customers through 3 selected scenarios. These scenarios will be brought to life in 3 captivating videos, featuring influential key opinion leaders ("KOLs") in their respective fields. YouTuber Tat Gor, Model Eunice Yip, and social media and digital content strategist Tim Fung have been chosen to target the millennial audience segment.

Each video will highlight 4 characters dressed in suits, symbolising our professional claims service. These characters will assist the KOLs in relatable scenarios, such as healthcare issues, home flooding and travel delays caused by adverse weather. By illustrating these scenarios, the videos effectively convey MSIG's commitment to promptly and skillfully addressing customers' needs, providing them with assurance and comfort during unexpected circumstances. Customers can rest assured, knowing that they will receive timely and sincere assistance from MSIG.

Throughout the campaign period, the videos will be strategically broadcast across prominent social media platforms, including YouTube, Facebook, Instagram, LinkedIn, the ViuTV app, and other online portals.

With a rich history dating back to 1855, MSIG has been dedicated to providing comprehensive general insurance solutions to its valued customers in Hong Kong. The "Serving with Heart, Putting You above All" campaign not only pays homage to MSIG's Japanese roots, but also reaffirms the Company's enduring values of service excellence, innovation and reliability. Over the years, these core values have consistently led MSIG to receive numerous industry accolades and awards, recognising its exceptional claims management and continuous efforts in digital innovation.

Philip Kent, Chief Executive Officer, MSIG Insurance (Hong Kong) Limited, said: "The launch of this new initiative is an important milestone for the Company as we embark on our first large-scale effort to reach out to all members of the public in Hong Kong through an above-the-line campaign. I believe we have very strong, clear messages to convey about our extraordinary service in claims management and customer service, and these are stories worth telling. As ever, it is the people in our teams who make our success possible, and they continually go above and beyond to surpass customer expectations and provide exceptional service for our customers. I am excited about getting this message across in our new campaign and look forward to seeing it in action."
Hashtag: #msig






The issuer is solely responsible for the content of this announcement.

MSIG Insurance (Hong Kong) Limited (“MSIG”)

MSIG is a wholly owned subsidiary of Mitsui Sumitomo Insurance Co Ltd and a member of the MS&AD Insurance Group, Asia's leading general insurance brand with presence in 50 countries and regions globally. The Group is amongst the world's top 10 insurance groups based on gross revenue and one of Japan's leading insurers with A+ Stable credit rating. With over 40,000 employees world-wide, MSIG is represented in all ASEAN markets as well as in Australia, New Zealand, Hong Kong, Mainland China, Korea, India and Taiwan.

MSIG Hong Kong offers a wide range of solutions and services through an extensive distribution network including agents, brokers, and bancassurance alliances with leading banks. It has been providing general insurance solutions to customers in Hong Kong for more than 160 years, dating as far back as 1855.

News from Asia

NeuralFin adds strategic investors, DLH accelerates AI Agent push

HONG KONG SAR - Media OutReach Newswire - 04 April 2025 - DL Holdings Group, a company listed on the Hong Kong Stock Exchange Main Board (stock code: 1709.HK) announced the strategic restructuring...

DL Holdings and ViaBTC Sign a Non-Binding Term Sheet for Strategic Cooperation in Digital Assets

HONG KONG SAR - Media OutReach Newswire - 25 June 2025 - DL Holdings Group Limited (1709.HK) issued a voluntary announcement to the Hong Kong Stock Exchange on June 24, 2025, stating that it has s...

Mirah Investment & Development Achieves Key Milestone with the Soft Launch of Kuara Resort in Southern Lombok.

LOMBOK, INDONESIA - Media OutReach Newswire - 26 June 2025 - Mirah Investment & Development is proud to announce the soft launch of Kuara Resort, a boutique beachfront retreat on the souther...

Find the Coins at SG’s Latest Instagrammable Hotspot in #HuntTheMouse - LyndenWoods Edition

S$50,000 worth of shopping reward points await at the most accessible hunt yet SINGAPORE - Media OutReach Newswire - 26 June 2025 - From 20 June to 13 July 2025, Singapore Science Park 1 is the ne...

CLDY Rolls Out Always-On 2FA for WordPress, Responding to Alarming Rise in CMS Attacks

SINGAPORE - Media OutReach Newswire - 26 June 2025 - Singapore-based cloud provider CLDY has announced the launch of Always-On Two-Factor Authentication (2FA) across all WordPress sites it hosts, ...

ANDPAD Launches Vietnamese Language Support for its Cloud-Based Construction Project Management Service

Expanding Multilingual Support for Global Users TOKYO, JAPAN - Media OutReach Newswire - 26 June 2025 - ANDPAD Inc. (Head Office: Chiyoda-ku, Tokyo; CEO: Takeo Inada; hereinafter ANDPAD), which op...

CUHK Faculty of Social Science: Fostering Global Excellence in Social Impact and Innovation

HONG KONG SAR - Media OutReach Newswire - 26 June 2025 - In a landmark achievement for Hong Kong's higher education sector, The Chinese University of Hong Kong (CUHK) has surpassed its previous p...

ROSHI Releases Report On Credit Card Debt across Southeast Asia

SINGAPORE - Media OutReach Newswire - 26 June 2025 - Singapore based fintech ROSHI has released a new report analysing credit card debt levels across Southeast Asia, providing insights into how co...

Changhong Unveils Smart Living Innovations at 2025 Jakarta Expo, Bringing AI-Driven Appliances to Indonesian Homes

Exclusive Shopee partnership brings cutting-edge smart living technology to Indonesian consumers JAKARTA, INDONESIA - Media OutReach Newswire - 24 June 2025 - Changhong, a global leader in smart ...

Malaysia Launches Full-Scale Startup ASEAN Platform To Drive Regional Growth

PUTRAJAYA, MALAYSIA - Media OutReach Newswire - 26 June 2025 - Malaysia today launched the Startup ASEAN platform, marking the full-scale rollout of a bold, unified digital gateway to connect and e...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...

Leftover Budget? The Last-Minute EOFY Tip to Drive Business Success in FY25/26

The countdown is on. With just days left until EOFY, now’s the time to make your remaining 2024–2025 budget work harder and smarter. After workin...

pay.com.au appoints new CEO and Managing Director

The former COO will lead the company’s next growth phase, with ex-CEO Edward Alder transitioning into the role of Managing Director AUSTRALIA, 25...

Sell by LayBy