Business Daily Media

Men's Weekly

.

MSIG Hong Kong launches its new brand campaign "Serving with Heart, Putting You above All"

The campaign will highlight MSIG’s Hong Kong’s excellence in extraordinary claims services and its offer of day-to-day protection to customers

HONG KONG SAR - Media OutReach Newswire - 20 May 2024 - MSIG Insurance (Hong Kong) Limited ("MSIG") has unveiled its first-ever mass branding campaign in Hong Kong.

The campaign, titled "Serving with Heart, Putting You above All", showcases the Company's commitment to providing extraordinary customer service and exceptional claims management. With dedication to our core values, we go above and beyond to surpass customers' expectations, ensuring a truly remarkable experience that sets us apart.

Articulating core values

The campaign serves as a testament to MSIG's dedication to extraordinary service, demonstrating how the Company offers day-to-day protection for its valued customers through 3 selected scenarios. These scenarios will be brought to life in 3 captivating videos, featuring influential key opinion leaders ("KOLs") in their respective fields. YouTuber Tat Gor, Model Eunice Yip, and social media and digital content strategist Tim Fung have been chosen to target the millennial audience segment.

Each video will highlight 4 characters dressed in suits, symbolising our professional claims service. These characters will assist the KOLs in relatable scenarios, such as healthcare issues, home flooding and travel delays caused by adverse weather. By illustrating these scenarios, the videos effectively convey MSIG's commitment to promptly and skillfully addressing customers' needs, providing them with assurance and comfort during unexpected circumstances. Customers can rest assured, knowing that they will receive timely and sincere assistance from MSIG.

Throughout the campaign period, the videos will be strategically broadcast across prominent social media platforms, including YouTube, Facebook, Instagram, LinkedIn, the ViuTV app, and other online portals.

With a rich history dating back to 1855, MSIG has been dedicated to providing comprehensive general insurance solutions to its valued customers in Hong Kong. The "Serving with Heart, Putting You above All" campaign not only pays homage to MSIG's Japanese roots, but also reaffirms the Company's enduring values of service excellence, innovation and reliability. Over the years, these core values have consistently led MSIG to receive numerous industry accolades and awards, recognising its exceptional claims management and continuous efforts in digital innovation.

Philip Kent, Chief Executive Officer, MSIG Insurance (Hong Kong) Limited, said: "The launch of this new initiative is an important milestone for the Company as we embark on our first large-scale effort to reach out to all members of the public in Hong Kong through an above-the-line campaign. I believe we have very strong, clear messages to convey about our extraordinary service in claims management and customer service, and these are stories worth telling. As ever, it is the people in our teams who make our success possible, and they continually go above and beyond to surpass customer expectations and provide exceptional service for our customers. I am excited about getting this message across in our new campaign and look forward to seeing it in action."
Hashtag: #msig






The issuer is solely responsible for the content of this announcement.

MSIG Insurance (Hong Kong) Limited (“MSIG”)

MSIG is a wholly owned subsidiary of Mitsui Sumitomo Insurance Co Ltd and a member of the MS&AD Insurance Group, Asia's leading general insurance brand with presence in 50 countries and regions globally. The Group is amongst the world's top 10 insurance groups based on gross revenue and one of Japan's leading insurers with A+ Stable credit rating. With over 40,000 employees world-wide, MSIG is represented in all ASEAN markets as well as in Australia, New Zealand, Hong Kong, Mainland China, Korea, India and Taiwan.

MSIG Hong Kong offers a wide range of solutions and services through an extensive distribution network including agents, brokers, and bancassurance alliances with leading banks. It has been providing general insurance solutions to customers in Hong Kong for more than 160 years, dating as far back as 1855.

News from Asia

Embracing Powertrain Diversity, GWM Continues to Enhance Clean Diesel Capabilities for Off-Roading

BAODING, CHINA - Media OutReach Newswire - 15 June 2025 - While new energy vehicles continue to gain momentum worldwide, efficient diesel power remains a compelling choice—especially in challengin...

Mapletree and Singaporean photographer Melisa Teo present Two Rivers exhibition (Part II) at VivoCity

SINGAPORE - Media OutReach Newswire - 16 June 2025 - Mapletree Investments ("Mapletree" or "the Group") is pleased to host the second instalment of Two Rivers, a photography exhibition by Paris-ba...

PTT Lubricants Accelerates Regional Growth with Innovation and Sustainability at the Core

BANGKOK, THAILAND - Media OutReach Newswire - 16 June 2025 - PTT Lubricants, a flagship business under OR (PTT Oil and Retail Business Public Company Limited), is accelerating its Southeast Asia e...

ST Telemedia Global Data Centres Achieves over 78% Renewable Energy Usage Across the Group

SINGAPORE - Media OutReach Newswire - 16 June 2025 - ST Telemedia Global Data Centres (STT GDC), a leading data centre service provider headquartered in Singapore, today published its 2024 Enviro...

Phuket Marriott Resort & Spa, Merlin Beach and Andamanda Phuket Launch Critical Water Safety Initiative to Combat Childhood Drowning in Thailand

PHUKET, THAILAND - Media OutReach Newswire - 16 June 2025 - Phuket Marriott Resort & Spa, Merlin Beach, a top family-friendly resort in Phuket, is proud to announce the launch of its impactfu...

ShopBack and Mastercard Partner to Deliver Exclusive Cashback Rewards for Hong Kong Online Shoppers

HONG KONG SAR - Media OutReach Newswire - 12 June 2025 - ShopBack, Asia's leading cashback shopping platform, has announced a strategic partnership with Mastercard to introduce an exclusive cashb...

Shinemage Group Appoints Maye Musk and Song Seung Heon as Brand Ambassadors for Oganacell

Hybrid DNA Brand Accelerates Globalization Strategy HONG KONG SAR - Media OutReach Newswire - 16 June 2025 - On May 20, 2025, Premium derma-cosmetic brand Oganacell named Maye Musk as Cleansing...

Octa broker announces a free coding bootcamp in Malaysia

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 16 June 2025 - This summer, Octa, a trusted global broker since 2011, will partner with a Malaysian charity, Ideas International, to conduct a fr...

FBS Celebrates 10th Award in 2025 for Client-Centric Excellence

SINGAPORE - Media OutReach Newswire - 16 June 2025 - FBS, a leading global broker, has once again proven its commitment to traders by earning its tenth award this year — the “Best Client-Centric ...

IAS ANALYSIS Unveils Groundbreaking NIR Technology at the 2025 International Near Infrared Spectroscopy Conference in Rome

ROME, ITALY - Media OutReach Newswire - 16 June 2025 - As the sole Chinese company invited to participate in the 2025 International Near Infrared (NIR) Spectroscopy Conference, IAS ANALYSIS proudl...

How reducing revenue leakage could help your business stay in the black in FY2026

It’s time to stop legacy revenue management platforms and processes draining your profitability. Is boosting the bottom line an overarching goal ...

Technical Debt Stifling Path to AI Adoption for Global Enterprises

Outdated legacy technologies costing organisations the ability to innovate, money, time and potentially, even customers Technical debt and an ov...

Attract. Impress. Keep. The new small business growth playbook

Running a small business is a marathon that often feels like a sprint. You are chasing leads, juggling admin, building a brand and trying to carve...

Amazon to expand data centre infrastructure in Australia and strengthen AI

Amazon has announced plans to invest a new total of AU$20 billion from 2025 to 2029 to expand, operate, and maintain its data centre infrastructur...

How AI is Reshaping Banking in Australia

AI in the Banking and Financial Services Industry  From fraud detection and credit scoring to personalised financial advice, AI is transforming t...

Tracksuit set for growth after $38M investment

Tracksuit Raises $38M Series B to Accelerate Global Expansion and Boost its Growing US Presence VMG Partners leads oversubscribed round; Tracksui...

Sell by LayBy