Business Daily Media

The Times Real Estate

.

TUMI's TEGRA-LITE® Comes to Hyper-Realistic Life In a Groundbreaking New Campaign

3D Out-of-Home Ads Debut in Asia-Pacific and the Middle East

HONG KONG SAR - Media OutReach - 2 November 2023 - TUMI, the leading international travel and lifestyle brand, has launched its first 3D Out-of-Home (OOH) advertisement to showcase the exceptionally durable yet lightweight TEGRA-LITE® collection of hardside luggage.

This innovative advertisement leverages the 3D anamorphic billboard technique, which involves manipulating the perspective to create the illusion of a three-dimensional image on a two-dimensional surface. It runs from October 2023 to January 2024 in seven prime locations in Asia-Pacific and the Middle East in the latest example of the brand's creativity in engaging with customers.

TEGRA-LITE® 3D Advertisement at Pavilion Kuala Lumpur, Malaysia
TEGRA-LITE® 3D Advertisement at Pavilion Kuala Lumpur, Malaysia

The 30-second advertisement features various components of a TEGRA-LITE® International Expandable Carry-On coming together in mid-air before the product collides with the surrounding walls, leaving a path of destruction. The striking display of strength and impact performance illustrates the revolutionary Tegris® material that gives the collection its durability and toughness. Created for use in lifesaving armor, protective sports gear and professional race cars, it is consistent with TUMI's high standards of design excellence and is globally exclusive to the brand for use in travel and accessory products. The woven Tegris® used in the construction of the TEGRA-LITE® collection, which is also highlighted in the advertisement, further adds to its world-class toughness. The long-lasting build and integration of recycled materials also make TEGRA-LITE® a more responsible choice for travel.

TEGRA-LITE® 3D Advertisement at Mandarin Oriental, Jakarta in Indonesia
TEGRA-LITE® 3D Advertisement at Mandarin Oriental, Jakarta in Indonesia

"At TUMI, we are always looking to innovate and disrupt in how we reach consumers. We're thrilled to bring our much-loved TEGRA-LITE® luggage to our first 3D Out-of-Home ad, which demonstrates the strength and resilience of this high-performance collection featuring the ground breaking Tegris® technology." said Jill Krizelman, SVP Global Marketing and E-Commerce, TUMI.

The 3D advertisement aims to ignite the TUMI brand in the region while reinforcing its performance luxury roots. It launched in Malaysia on October 1, with Indonesia, the Philippines, Korea, Japan, and Dubai to follow. Each urban location was chosen because it is a top travel destination and among the fastest rebounding countries for inbound travelers.

Hashtag: #TUMI

The issuer is solely responsible for the content of this announcement.

About TUMI

Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. The brand is sold globally in over 75 countries with approximately 2,000 points of sale. For more, visit TUMI.com.

TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2023 Tumi, Inc.

News from Asia

"Relaxing Jiaxing" Creative Naming Journey Launches, A Hong Kong Influencer Lead the Way in Cultural Tourism

HONG KONG SAR - Media OutReach Newswire - 7 May 2025 - Recently, a well-known travel influencer from Hong Kong was invited by Jiaxing Municipal Bureau of Culture and Tourism and Putike Internation...

Amari Bangkok: Gateway to the Vibrant Heart of the City, Creating Unforgettable Experiences at Every Moment

BANGKOK, THAILAND - Media OutReach Newswire – 7 May 2025 - Located in the dynamic heart of Thailand's capital, Amari Bangkok is an upper-upscale luxury hotel managed by ONYX Hospitality Group — a ...

INIU Expands European Footprint Through Strategic Partnership with SFR

PARIS, FRANCE - Media OutReach Newswire - 7 May 2025 - Powering ahead with innovation, INIU, a globally trusted brand in portable power solutions, is proud to bring its products to even more Fren...

Rhenus signs MoU with Inland Waterways Authority of India (IWAI)

MUMBAI, INDIA - Media OutReach Newswire - 7 May 2025 - Through the Memorandum of Understanding (MoU), leading global logistics service provider, the Rhenus Group, will operate barge services in va...

INIU Partners with Boulanger to Launch Innovative Charging Products in France

PARIS, FRANCE - Media OutReach Newswire - 7 May 2025 - INIU has expanded its partnership with France's leading electronics retailer Boulanger, making its latest innovations—MagPro Slim 5K/10K, P...

New Report Highlights Need for Ecosystem Approach to Help MSMEs in Southeast Asia Adopt More Sustainable Practices

Report by the Centre for Impact Investing and Practices (CIIP) finds growing momentum among micro, small, and medium enterprises (MSMEs) in Southeast Asia to adopt sustainability practices...

His Highness Shaikh Mohammed Bin Sultan Bin Hamdan Al Nahyan acquires Warrants of Diginex Limited to Purchase 6.75 Million Ordinary Shares of Diginex for USD$300 million via a Private Transaction

LONDON, UNITED KINGDOM - Media OutReach Newswire - 7 May 2025 - Diginex Limited ("Diginex") (NASDAQ: DGNX), a global leader in ESG sustainable RegTech, is pleased to announce that His Highness Sha...

CTF Life Title-Sponsored "Fencing Plus" Training Programme by Kai Tak Sports Initiative Officially Kicks Off

Nearly 800 Students Participate in the Selection to Become Future World Champions HONG KONG SAR - Media OutReach Newswire - 7 May 2025 - Title-sponsored by CTF Life and organised by Kai Tak Sport...

Chubb Life Launches "Health Up" Insurance Plan to Foster a Wellness Lifestyle for the Tech-savvy Generation

HONG KONG SAR - Media OutReach Newswire - 9 May 2025 - Chubb Life Hong Kong today announced the launch of Health Up Insurance Plan (Health Up), a digital insurance plan aimed at promoting and faci...

F88 officially becomes a public company, paving the way for UPCOM listing

HANOI, VIETNAM - Media OutReach Newswire - 8 May 2025 - On May 6, F88 Investment Joint Stock Company (F88) was officially recognised as a public company, marking a major milestone in its growth an...

UNSW startup accelerator offers $200K to the next generation of Australian deeptech unicorns

UNSW Founders, Australia’s most recommended startup accelerator, has partnered with fund manager Luminary Partners to invest $200,000 each into 18...

The Future Is Now: AI Modernization Is Reshaping How Business Gets Done

The present business environment imposes stronger requirements on Australian organizations to match the fast-paced digital-first economy requireme...

Businesses losing an average of $493k from data integrity flaws

Managing data responsibly and effectively for the AI age can give organisations a strong competitive advantage, but many are failing to harness th...

AI shopping disruptor Zyft raises $7.5M to lead the next gen of retail tech

Zyft appoints new CEO, Richard Stevens, to lead the latest Waller Group success story, valued at $30 million SYDNEY, 28 April 2025: Zyft, the lea...

Little known law offers savvy Kiwis the opportunity to supercharge their retirement savings

A little-known legal amendment is being leveraged by savvy New Zealanders and expat Brits to supercharge their retirement savings. Not many peop...

Cutting edge AI technology designed for doctors to reduce patient wait times launched in NZ

New Zealand specialist doctors now have access to Artificial Intelligence technology to help reduce patient wait times and experts say it could be...

Sell by LayBy