Business Daily Media

Men's Weekly

.

MINISO Opens Three New Stores in Hong Kong as Part of Ongoing Global Expansion

HONG KONG SAR - EQS Newswire - 31 October 2023 - Global lifestyle brand MINISO recently opened three new stores in Hong Kong, including its current biggest store in the city at TKO Plaza, marking another milestone in its ongoing expansion.

The store at TKO Plaza, plus the new Ma On Shan Plaza and Yuen Long Castle Peak Road locations, bring the brand's upgraded shopping experience and fun, affordable, useful products to an even larger audience.

Caption

As part of MINISO's brand upgrade, the new stores all feature an upgraded layout. Characterized with a clean and modern design, along with various distinct zones, these stores also emphasize popular product categories, including fragrances, blind boxes, plush toys and electrical appliances, all of which are top-performing categories for MINISO in the Hong Kong market.

Each of the three new stores also houses an exclusive IP zone, showcasing MINISO's exciting array of co-branded products developed in collaboration with some of the world's leading names, such as Barbie, Disney Toy Story, Snoopy, and more. As part of its strategic category optimization, MINISO will continue to attach great importance to IP products, with Pokémon, Mikko, Dundun Chicken, and other IP product ranges set to launch in the coming months.

MINISO's new store openings come amidst the backdrop of strong financial performance from the 2023 fiscal year, ended June 30. The brand achieved global revenue of US$1,582.2 million, a 14% year-over-year increase, while overseas revenue for the year totaled US$521.7 million, a year-over-year increase of 45%. MINISO's rapid expansion also continued during the fiscal year, with the opening of 214 new overseas stores, bring the total number to 2,187 overseas and 5,791 globally.

Bella Tu, Vice president and General Manager of MINISO Overseas Operations, said: "Our outstanding results from the 2023 fiscal year were fueled partly by our ongoing expansion overseas and continuously refined store model. Significantly, we achieved breakthroughs in both revenue and profitability during the June quarter. These three new stores in our directly operated Hong Kong market offer a further boost to our overseas expansion, and another step on our journey to making MINISO a global lifestyle super-brand."

MINISO currently has stores in Hong Kong from Hong Kong Island, Kowloon, to New Territories East and West. As one of its important strategic markets in Asia, the brand hopes to reach a total of 100 stores in the city within next few years, with the opening of the TKO Plaza store marking a new beginning. New stores will include more high-potential locations, larger stores, and more IP-themed stores, such as the Sanrio-themed and Disney Pixar Food Collection-themed stores recently opened in other Asian markets. In doing so, MINISO aims to consistently bring new surprises to consumers every year, convey the brand's 'joy philosophy', and bring more high-quality lifestyle products, and more joy, to Hong Kong consumers.
Hashtag: #MINISO

The issuer is solely responsible for the content of this announcement.

About MINISO

MINISO Group is a global lifestyle brand offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

News from Asia

Reshaping Global Lubricant Supply Chains: Trump-Era Tariffs Driving Industry Pivot Toward Asia

SINGAPORE - Media OutReach Newswire - 17 July 2025 - With the global lubricants industry still adjusting to the lasting impact of U.S. trade policy enacted during the first presidential term ...

EPIC 2025 Outdid Itself with Record-High 1,200 Applications

Doubled from last year with 87% entering the Hong Kong startup competition from overseas HONG KONG SAR - Media OutReach Newswire - 17 July 2025 - EPIC 2025, organised by Hong Kong Science and Tech...

Chongqing Qianxin Foreign Trade and Economic Cooperation Group Co., Ltd(CFTEC) Hosts the Global Trade Partner Matching Conference

CHONGQING, CHINA - Media OutReach Newswire - 17 July 2025 - On July 16, the Global Trade Partner Matching Conference, organized by CFTEC and guided by the Chongqing State-owned Assets Supervision ...

Taiwan's Premier Music Festival Returns: 2025 Hualien Summer Festival Brings Star-Studded Lineup to Eastern Taiwan

HUALIEN, TAIWAN - Media OutReach Newswire - 17 July 2025 - In the wake of last year's April 3 earthquake in Taiwan, the Hualien County Government has launched "We Bloom!", a revitalization initiat...

SLiquid Global: All-in-One Liquid Cooling Ecosystem

BEIJING, CHINA - Media OutReach Newswire - 17 July 2025 - On July 16, Data Center Asia 2025 officially opened in Hong Kong. As an innovation practitioner in the field of liquid cooling, SLiquid Gl...

Correcting and Replacing: Brand New TV Show "AI for Humans" Officially Premieres Exploring the Limitless Potential of Artificial Intelligence in Hong Kong

HONG KONG SAR - Media OutReach Newswire - 17 July 2025 - The brand-new TV show "AI for Humans" will premiere on 19 July (Saturday) at 8:30 PM on HOY TV Channel 78...

Singapore’s Biggest Beauty Sale Returns with $1 Deals, Rolex Prizes, and a BYD Electric Car Giveaway

SINGAPORE - Media OutReach Newswire - 17 July 2025 - Beauty Fiesta 2025 is set to dazzle beauty lovers once again with its most spectacular edition yet. Taking place at Singapore EXPO Hall 6A acro...

Cushman & Wakefield: China Leads REIT Market Expansion in Asia while India’s REIT Market Demonstrates Robust Growth

Chinese mainland REIT market joined the top three largest REIT markets in Asia for the first time with an 85% increase in market value in 2024 India's office REIT market attracted...

Cyberport "AI x Data Forum" Concludes Successfully Joining Hands with Industry to Drive AI and Data Innovation and Unlock New Value for Enterprises

HONG KONG SAR - Media OutReach Newswire - 17 July 2025 - Cyberport successfully hosted the "AI x Data Forum" today. Centered on the theme "AI in Action, Data at the Core: Unlocking Infinite Potent...

AUPU to Debut Cutting-Edge Home Comfort Innovations at ARCHIDEX 2025

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 18 July 2025 - As a global pioneer in home comfort technology, AUPU is set to showcase its latest advancements at ARCHIDEX 2025—the 24th Internat...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Australian Businesses Still Stuck in the AI Hype Cycle

Data Governance Failures, ROI Gaps and Unclear Strategy Slowing Progress Despite artificial intelligence (AI) dominating headlines and boardroom ag...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Sell by LayBy