Business Daily Media

The Times Real Estate

.

Appier elevates Hotel Monterey’s personalized 'Omotenashi' hospitality with AI

Empowering enhanced hotel marketing and customer engagement with AI-driven strategies

TOKYO, JAPAN - Media OutReach - 20 September 2023 - Appier is pleased to announce its strategic collaboration with Hotel Monterey Co. , Ltd. ("Hotel Monterey"), aimed at enriching the hotel's customer experience through the power of AI. Hotel Monterey has chosen to implement a trio of cutting-edge Appier solutions, including the AI-driven Customer Data Platform, AIRIS, to expedite seamless data integration. Additionally, Hotel Monterey will leverage the AI Personalization Cloud, AIQUA, and the AI Conversational Marketing Platform, BotBonnie, to facilitate individually tailored customer interactions and dynamic marketing strategies. These three innovative solutions will collectively enable Hotel Monterey to deliver unparalleled service, meeting the unique needs of every guest.

Omni-channel engagement with customers
Omni-channel engagement with customers

With a surging influx of travel enthusiasts, both existing and potential, Hotel Monterey has embarked on a journey of digital transformation. The primary objective is to harness the power of digital marketing to gain deeper insights into customer preferences, foster enhanced engagement, and cultivate unwavering customer loyalty. To this end, the hotel has pinpointed two critical goals: first, to comprehensively merge dispersed customer data from across the organization, and second, to deliver personalized and optimized services.

However, the hotel's customer data was consolidated within a single CRM system, requiring substantial time investments for data registration and integration across diverse platforms, including the incorporation of new member data. This presented a challenge to the hotel's mission of swiftly gleaning customer insights and promptly tailoring its services accordingly. Furthermore, the practice of uniformly dispatching direct mailings to the entire customer base resulted in an approach that lacked the finesse of individual optimization.

In partnership with Appier, Hotel Monterey is dedicated to enhancing customer loyalty by implementing a marketing strategy that is tailored to the unique needs of each individual. Facilitated by Appier's AIRIS and AIQUA, Hotel Monterey is poised to redefine customer engagement. With the aid of BotBonnie, the hotel can craft personalized and interactive service encounters that adapt to the customer's on-site behavior, irrespective of the multitude of customer touchpoints. By seamlessly merging data from various channels, Hotel Monterey has gleaned invaluable customer insights, enabling the provision of services that are precise, adaptable, and perfectly aligned with customer requirements.

"We are delighted to collaborate with Appier in driving our digital transformation through data-powered decision-making," expressed Atsushi Hasebe, Director of Planning and Administration at Hotel Monterey. "With Appier’s suite of AI enterprise solutions, including AIRIS, AIQUA, and BotBonnie, we've achieved real-time integration and analysis of user profiles across offline, online, and social platforms. This not only enhances our precision in reaching our target audience but also elevates our member experience, nurtures customer loyalty, and empowers us to craft an effective marketing strategy, optimizing sales during this period of post-pandemic travel resurgence."

AIRIS: This AI-powered Customer Data Platform (CDP) boasts exceptional precision in AI analysis and user-friendly visualization features, enabling instant data comprehension and real-time insights. Leveraging first-party data, it constructs a comprehensive 360-degree customer profile, allowing easy visualization and evaluation of the "impact" of diverse customer touchpoints. This facilitates informed investment decisions, predicated on user behavior analysis.

AIQUA: AIQUA empowers the generation and automated delivery of individually tailored messages and recommendations at the optimal timing and through the most fitting customer channels. These channels encompass websites, apps, push notifications, email, SMS, and social media, ensuring companies can elevate their customer engagement strategies significantly.

BotBonnie: An omni-channel-compatible AI conversational marketing tool that seamlessly integrates into platforms like LINE, Messenger, Instagram, and web chat. By streamlining intricate customer journeys and implementing interactive marketing approaches, businesses can unlock the full potential of customer loyalty maximization.

Personalized marketing strategy to enhance customer loyalty and LTV
Personalized marketing strategy to enhance customer loyalty and LTV

Hashtag: #Appier #HotelMonterey #Omnichannel #MarTech #Hospitality #customerengagement


The issuer is solely responsible for the content of this announcement.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and US, and is listed on the Tokyo Stock Exchange. (TSE Prime Code: 4180).

About Hotel Monterey

Hotel Monterey is a distinguished hospitality group in Japan renowned for its commitment to providing exceptional and culturally immersive experiences to travelers. With a rich history dating back to its establishment in 1986, Hotel Monterey has consistently set the standard for luxury and comfort in Japan’s hospitality industry.

Each Hotel Monterey property showcases a unique blend of timeless elegance and modern amenities, capturing the essence of Japan's rich heritage while embracing contemporary comforts. From the heart of bustling cities to scenic resort destinations, its hotels offer an array of accommodation options, exquisite dining experiences, and world-class services to cater to the diverse needs of its guests. For more information about Hotel Monterey, please visit:

News from Asia

SonicWall Redefines Cybersecurity, Sets New Standard with Next Generation Network Security Solutions Built for MSPs

Delivering peace of mind with layered security, co-managed services and a unified management platform, SonicWall is helping partners grow services profitably through its continued innovation levera...

BNM’s Policy Rate Call Looms: Octa Broker Highlights Inflation, Exchange Rate and Trade Challenges

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 6 May 2025 - This Thursday, Bank Negara Malaysia (BNM) will announce its policy rate decision. While most analysts expect no change, Octa Broker ...

TDCX retains rank as the top Southeast Asian outsourced CX provider

Among top 17 globally in OA500 Index that evaluates BPO firms worldwide SINGAPORE - Media OutReach Newswire - 7 May 2025 - TDCX, a leading global business process outsourcing (BPO) company for te...

NIA Eyes Green Tech Unicorns Within Three Years, Four Thai Startups Set to Showcase at ‘Web Summit Qatar 2025’ as Global Green Innovation Market Forecasts 25% Annual Growth Over the Next Decade

BANGKOK, THAILAND - Media OutReach Newswire - 7 May 2025 - The Ministry of Higher Education, Science, Research and Innovation (MHESI), through the National Innovation Agency (Public Organization)...

Trend Micro Delivers AI-Powered Threat Detection with AWS Infrastructure Support and NVIDIA Integration

Proactive security with AI-powered model built for modern enterprise workloads HONG KONG SAR - Media OutReach Newswire - 7 May 2025 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cyb...

Bee Choo Origin Strengthens CSR Efforts with Electric Van Donation to NKF

SINGAPORE - Media OutReach Newswire - 7 May 2025 – Bee Choo Origin, Singapore’s leading herbal hair care brand that specialises in hair fall treatment and oily scalp treatment, has reaffirmed it...

SMART launches new research group WISDOM to pioneer technologies that will help machines "see" like humans

Multi-million-dollar, three-and-a-half-year programme to advance Singapore’s optoelectronics and photonics capabilities and semiconductor industry, which generated over S$133 billion in 202...

Vingroup and the Rise of the ESG Ecosystem

Vingroup is positioning itself to lead Vietnam's ESG push, using its broad business network to drive sustainable growth at home and abroad, while eyeing partnerships in the Middle East's expanding ...

DFI Retail Group and Dingdong Announce Strategic Partnership With first-year sales target of HKD100 million

HONG KONG SAR - Media OutReach Newswire - 7 May 2025 - DFI Retail Group (DFI or the Group), and Dingdong (Cayman) Limited (Dingdong or DDL), a leading fresh food e-commerce platform in the mainlan...

Blue Cross Surpasses Market Average with Over 20% Growth in 2024

HONG KONG SAR - Media OutReach Newswire - 7 May 2025 - Blue Cross (Asia-Pacific) Insurance Limited ("Blue Cross") reported outstanding performance in the 2024 provisional statistics for Hong Kong ...

UNSW startup accelerator offers $200K to the next generation of Australian deeptech unicorns

UNSW Founders, Australia’s most recommended startup accelerator, has partnered with fund manager Luminary Partners to invest $200,000 each into 18...

The Future Is Now: AI Modernization Is Reshaping How Business Gets Done

The present business environment imposes stronger requirements on Australian organizations to match the fast-paced digital-first economy requireme...

Businesses losing an average of $493k from data integrity flaws

Managing data responsibly and effectively for the AI age can give organisations a strong competitive advantage, but many are failing to harness th...

AI shopping disruptor Zyft raises $7.5M to lead the next gen of retail tech

Zyft appoints new CEO, Richard Stevens, to lead the latest Waller Group success story, valued at $30 million SYDNEY, 28 April 2025: Zyft, the lea...

Little known law offers savvy Kiwis the opportunity to supercharge their retirement savings

A little-known legal amendment is being leveraged by savvy New Zealanders and expat Brits to supercharge their retirement savings. Not many peop...

Cutting edge AI technology designed for doctors to reduce patient wait times launched in NZ

New Zealand specialist doctors now have access to Artificial Intelligence technology to help reduce patient wait times and experts say it could be...

Sell by LayBy