Business Daily Media

The Times


.

Prudential launches PRUShield EasySwitch to enable more seamless switch of plans for Shield policyholders

Recognition of original inception date of existing policy and simplified underwriting questionnaire make it simple and easier for Shield policyholders to switch plans

SINGAPORE - Media OutReach - 11 September 2023 - Policyholders of Shield Plans[1] can now switch more easily from their existing plans with other insurers to Prudential Singapore's ("Prudential") PRUShield[2] policies and supplementary plans (riders), through PRUShield EasySwitch ("EasySwitch").

From 1 September 2023 to 31 December 2023, eligible individuals[3] will only need to answer three health questions instead of undergoing the underwriting process from scratch and completing the full health questionnaire.

If their application is accepted, the inception date of their existing Shield policy will be recognised for their new PRUShield policy. This means that Prudential will take into consideration the date of inception of the Shield policy with the existing insurer as the policy inception date with Prudential, and all benefits and the claims assessment process will also apply accordingly. It also means that for conditions where waiting periods are usually applicable, such waiting periods will now be waived, subject to the duration of the previous policy.[4]

There are about 71 per cent (2.9 million lives)[5] of Singapore residents who are protected by Integrated Shield Plans (IPs) which provide coverage on top of MediShield Life.

Mr Ben Tan, Chief Corporate Development Officer of Prudential Singapore, said: "We introduced PRUShield EasySwitch to make it simple and more convenient for Shield policyholders who want to switch their plans to Prudential. Individuals may wish to do so for reasons such as consolidating their policies under one insurer for convenience or enjoying better benefits. Some people hesitate to switch as they worry about undergoing the full underwriting process again, and others may also find porting their Shield policies to a new insurer to be a complex and time-consuming process. With EasySwitch, they have more peace of mind."

Additional information
Eligible customers are Singaporeans and Permanent Residents or foreign residents who are:

  • 50 years old or below
  • with an existing in-force Shield Plan[6] with any other Integrated Shield Plan (IP) insurer
  • able to provide the Cover Start Date and the Certificate of Life Assurance for their existing in-force Shield Plan
  • able to fulfil the three health questions
Eligible customers will need to switch their Shield Plans between 1 September 2023 and 31 December 2023, to enjoy the benefits provided through the PRUShield EasySwitch initiative.

For more information on the eligibility and about the PRUShield EasySwitch campaign, please visit PRUShield EasySwitch (please refer to PRUShield EasySwitch's T&Cs under "Important Information").


[1] This includes Integrated Shield Plan (IP) providing coverage to Singaporeans or Permanent Residents, and Shield Plan providing coverage to foreigners.
[2] PRUShield is Prudential's Medisave-approved IP which offers comprehensive medical coverage on top of MediShield Life, Singapore's national health insurance scheme. For more information on PRUShield, please visit: https://www.prudential.com.sg/products/health-insurance/medical/prushield
[3] Please refer to section on "Additional information" in this press release.
[4] Customers are subjected to the following waiting period from inception date of the previous insurer's policy: (1) PRUShield Plus and Premier policy holders: Serious pregnancy and delivery related complications – 10 months, Congenital Abnormalities for a female Life Assured's biological child – 10 months, Congenital Abnormalities of the Life Assured (as charged) – 24 months, and Living organ donor transplant – 24 months. (2) PRUShield Standard policy holders: Serious pregnancy and delivery related complications – 10 months.
[5] Source: https://www.lia.org.sg/media/3947/20230811_lia-1h2023-results_media-release.pdf
[6] This includes Integrated Shield Plan (IP) providing coverage to Singaporeans or Permanent Residents, and Shield Plan providing coverage to foreigners.
Hashtag: #Prudential




The issuer is solely responsible for the content of this announcement.

About PRUShield

PRUShield is Prudential's Medisave-approved IP which offers comprehensive medical coverage on top of MediShield Life, Singapore's national health insurance scheme. It offers customers benefits such as minimised out-of-pocket expenses and comprehensive cancer treatment coverage, affordable plans tailored for different budgets, as well as value-added services to improve the overall hospitalisation experience. For more information, please visit:

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country's citizens for 92 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor's, with S$49.4 billion funds under management as at 31 December 2022. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,000 financial consultants.

News from Asia

Indigo Education Group Expands Bukit Timah Centre Amid Rising Tuition Demand Nationwide

The expansion follows a 65 per cent year-on-year rise in enrolment at the centre, mirroring nationwide growth in tuition demand.SINGAPORE -Media OutReach Newswire - 24 August 2026 - Indigo Educatio...

HASHTAG LEGEND’s #100LIST SOCIAL CLUB: Bruce Rockowitz Brings Global Vision to Thailand’s Rising Circle of Influence

BANGKOK, THAILAND - Media OutReach Newswire - 24 August 2026 – Set against a warm and convivial atmosphere, #100LIST SOCIAL CLUB event opened its doors to influential figures, distinguished guests...

Visa-Free Guizhou: One-Stop Cool Summer, Endless Mountain Adventures

GUIZHOU, CHINA - Media OutReach Newswire - 24 August 2026 - Just over a three-hour flight from Thailand, travelers can escape the sweltering heat and dive into a refreshing 23°C summer in Guizhou...

Silence Wang Wax Figure Arrives at Madame Tussauds Hong Kong

Special Exhibition Launches Ahead of Hong Kong Stop of the Age of Romance World TourHONG KONG SAR – Media OutReach Newswire – 24 August 2026 – Madame Tussauds Hong Kong is pleased to announce the...

Chocolate Finance launches Chocolate Business to help companies put idle cash to work

SINGAPORE – Media OutReach Newswire – 24 August 2026 – Chocolate Finance will officially launch Chocolate Business Accounts this week at The Business Show Asia 2026, expanding its cash ...

Escape to Mysterious Guizhou, China for a Cool 23°C Summer

GUIZHOU, CHINA - Media OutReach Newswire - 24 August 2026 - For those seeking a relaxing summer retreat, Guizhou, China is an unmissable destination. As a mountainous province with over 60% forest...

Reborn Interior Expands Team to 60 Designers as Singapore Renovation Firm Scales Operations

SINGAPORE - Media OutReach Newswire - 24 August 2026 — Singapore-based interior design and renovation company Reborn Interior Pte. Ltd. has expanded its team to approximately 60 interior designers...

From Vietnam to the U.S: East West Barbershop takes on the world’s most competitive market

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 24 August 2026 – A Vietnamese men's grooming brand is preparing to enter the U.S. market with a business model that has been developed and sc...

MoreTickets Reveals Hong Kong’s Top-Searched Summer Events and Evolving Ticket-Buying Behaviours

From surging sports interest to last-minute purchase, Hong Kong users are eager for greater access to live entertainment experiencesHONG KONG SAR – Media OutReach Newswire – 24 August 2026 – With ...

Travelodge Osaka Shinsaibashi Officially Opens, Marking a New Chapter for Travelodge Hotels Asia in Japan

New 302-room hotel opens in the heart of Osaka, with a grand celebration marking the official debut of Travelodge Hotels Asia's new mascot, Trevor.OSAKA, JAPAN – Media OutReach Newswire – 24 Augus...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...