Business Daily Media

Times Advertising

.

Prudential launches PRUShield EasySwitch to enable more seamless switch of plans for Shield policyholders

Recognition of original inception date of existing policy and simplified underwriting questionnaire make it simple and easier for Shield policyholders to switch plans

SINGAPORE - Media OutReach - 11 September 2023 - Policyholders of Shield Plans[1] can now switch more easily from their existing plans with other insurers to Prudential Singapore's ("Prudential") PRUShield[2] policies and supplementary plans (riders), through PRUShield EasySwitch ("EasySwitch").

From 1 September 2023 to 31 December 2023, eligible individuals[3] will only need to answer three health questions instead of undergoing the underwriting process from scratch and completing the full health questionnaire.

If their application is accepted, the inception date of their existing Shield policy will be recognised for their new PRUShield policy. This means that Prudential will take into consideration the date of inception of the Shield policy with the existing insurer as the policy inception date with Prudential, and all benefits and the claims assessment process will also apply accordingly. It also means that for conditions where waiting periods are usually applicable, such waiting periods will now be waived, subject to the duration of the previous policy.[4]

There are about 71 per cent (2.9 million lives)[5] of Singapore residents who are protected by Integrated Shield Plans (IPs) which provide coverage on top of MediShield Life.

Mr Ben Tan, Chief Corporate Development Officer of Prudential Singapore, said: "We introduced PRUShield EasySwitch to make it simple and more convenient for Shield policyholders who want to switch their plans to Prudential. Individuals may wish to do so for reasons such as consolidating their policies under one insurer for convenience or enjoying better benefits. Some people hesitate to switch as they worry about undergoing the full underwriting process again, and others may also find porting their Shield policies to a new insurer to be a complex and time-consuming process. With EasySwitch, they have more peace of mind."

Additional information
Eligible customers are Singaporeans and Permanent Residents or foreign residents who are:

  • 50 years old or below
  • with an existing in-force Shield Plan[6] with any other Integrated Shield Plan (IP) insurer
  • able to provide the Cover Start Date and the Certificate of Life Assurance for their existing in-force Shield Plan
  • able to fulfil the three health questions
Eligible customers will need to switch their Shield Plans between 1 September 2023 and 31 December 2023, to enjoy the benefits provided through the PRUShield EasySwitch initiative.

For more information on the eligibility and about the PRUShield EasySwitch campaign, please visit PRUShield EasySwitch (please refer to PRUShield EasySwitch's T&Cs under "Important Information").


[1] This includes Integrated Shield Plan (IP) providing coverage to Singaporeans or Permanent Residents, and Shield Plan providing coverage to foreigners.
[2] PRUShield is Prudential's Medisave-approved IP which offers comprehensive medical coverage on top of MediShield Life, Singapore's national health insurance scheme. For more information on PRUShield, please visit: https://www.prudential.com.sg/products/health-insurance/medical/prushield
[3] Please refer to section on "Additional information" in this press release.
[4] Customers are subjected to the following waiting period from inception date of the previous insurer's policy: (1) PRUShield Plus and Premier policy holders: Serious pregnancy and delivery related complications – 10 months, Congenital Abnormalities for a female Life Assured's biological child – 10 months, Congenital Abnormalities of the Life Assured (as charged) – 24 months, and Living organ donor transplant – 24 months. (2) PRUShield Standard policy holders: Serious pregnancy and delivery related complications – 10 months.
[5] Source: https://www.lia.org.sg/media/3947/20230811_lia-1h2023-results_media-release.pdf
[6] This includes Integrated Shield Plan (IP) providing coverage to Singaporeans or Permanent Residents, and Shield Plan providing coverage to foreigners.
Hashtag: #Prudential




The issuer is solely responsible for the content of this announcement.

About PRUShield

PRUShield is Prudential's Medisave-approved IP which offers comprehensive medical coverage on top of MediShield Life, Singapore's national health insurance scheme. It offers customers benefits such as minimised out-of-pocket expenses and comprehensive cancer treatment coverage, affordable plans tailored for different budgets, as well as value-added services to improve the overall hospitalisation experience. For more information, please visit:

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country's citizens for 92 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor's, with S$49.4 billion funds under management as at 31 December 2022. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,000 financial consultants.

News from Asia

Reachly, APAC's Only Triple-Certified Cold Outreach Lead Generation Agency, Launches US Services After Generating $3M+ Pipeline and 2,500+ Meetings for B2B Clients

The fully remote global agency expands to the US after 4+ years of client results across Asia Pacific, bringing its signal-based multichannel cold outreach methodology and custom-built reply agents...

High-Frequency Trading Capability Becomes the Core Technical Moat of BGEANX Exchange

COLORADO, US - Media OutReach Newswire - 4 May 2026 - As the scale of the cryptocurrency market expands, platform competition is shifting from the pace of token listings and user growth to being d...

From High-Frequency Trading to AI Quantitative Custody: BGEANX Exchange Drives the Upgrade of Trading Models

COLORADO, US - Media OutReach Newswire - 4 May 2026 - The trading patterns of the cryptocurrency market are entering a new phase. Manual decision-making is gradually giving way to algorithmic exec...

Make Summer Cleaning Effortless with ECOVACS’ All-in-One Solutions at Great Deals

MUMBAI, INDIA - Media OutReach Newswire - 5 May 2026 - ECOVACS Robotics, a global leader in home service robotics, is raising comfort this season with its Summer Holiday Campaign, bringing smarte...

TrendAI™ and Anthropic Advance AI-Powered Vulnerability Detection and Risk Mitigation with Claude Opus 4.7

Collaboration bridges gap between vulnerability discovery and real-world risk reduction HONG KONG SAR - Media OutReach Newswire - 5 May 2026 - TrendAI™, the enterprise AI security leader from Tre...

New Travelodge Osaka Shinsaibashi to Open in August 2026

OSAKA, JAPAN - Media OutReach Newswire - 5 May 2026 - Travelodge Hotels Asia continues its expansion in Japan with the upcoming opening of Travelodge Osaka Shinsaibashi, set to welcome its first ...

MetroTrans 2026 will launch in Guangzhou, China - Save The Day: 9–11 Nov, 2026

GUANGZHOU, CHINA - Media OutReach Newswire - 27 April 2026 - The China International Exhibition for Metro Transit and CAMET Forum 2026 ( MetroTrans 2026) is scheduled to take place from November 9...

SEMICON Southeast Asia 2026 Officially Launches in Kuala Lumpur, Highlighting Shifts in Global Semiconductor Supply Chains

The official ceremony underscores Southeast Asia’s growing role in the global semiconductor value chain through collaboration, innovation and ecosystem-wide partnerships KUALA LUMPUR, MALAYSIA - M...

Anoushka Shankar: Chapters - Hong Kong Premiere

City Chamber Orchestra of Hong Kong Anoushka Shankar sitar/composer Robert Ames guest conductor "Storytelling, emotion and expression.....a spinetingling performance" BROADWAYWORLD.COM 3 Jun...

Micro Credentials Reshaping Learning While Degrees Remain Relevant

SINGAPORE - Media OutReach Newswire - 6 May 2026 - As global education systems evolve to meet rapidly changing workforce demands, micro credentials are gaining traction as a flexible complement to...

“Time is running out to get Payday ready,” Brighter Super urges

Superannuation fund Brighter Super is encouraging business owners to prepare now for Payday Super, ahead of the new laws taking effect from 1 July...

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...