Business Daily Media

The Times


.

Prudential launches PRUShield EasySwitch to enable more seamless switch of plans for Shield policyholders

Recognition of original inception date of existing policy and simplified underwriting questionnaire make it simple and easier for Shield policyholders to switch plans

SINGAPORE - Media OutReach - 11 September 2023 - Policyholders of Shield Plans[1] can now switch more easily from their existing plans with other insurers to Prudential Singapore's ("Prudential") PRUShield[2] policies and supplementary plans (riders), through PRUShield EasySwitch ("EasySwitch").

From 1 September 2023 to 31 December 2023, eligible individuals[3] will only need to answer three health questions instead of undergoing the underwriting process from scratch and completing the full health questionnaire.

If their application is accepted, the inception date of their existing Shield policy will be recognised for their new PRUShield policy. This means that Prudential will take into consideration the date of inception of the Shield policy with the existing insurer as the policy inception date with Prudential, and all benefits and the claims assessment process will also apply accordingly. It also means that for conditions where waiting periods are usually applicable, such waiting periods will now be waived, subject to the duration of the previous policy.[4]

There are about 71 per cent (2.9 million lives)[5] of Singapore residents who are protected by Integrated Shield Plans (IPs) which provide coverage on top of MediShield Life.

Mr Ben Tan, Chief Corporate Development Officer of Prudential Singapore, said: "We introduced PRUShield EasySwitch to make it simple and more convenient for Shield policyholders who want to switch their plans to Prudential. Individuals may wish to do so for reasons such as consolidating their policies under one insurer for convenience or enjoying better benefits. Some people hesitate to switch as they worry about undergoing the full underwriting process again, and others may also find porting their Shield policies to a new insurer to be a complex and time-consuming process. With EasySwitch, they have more peace of mind."

Additional information
Eligible customers are Singaporeans and Permanent Residents or foreign residents who are:

  • 50 years old or below
  • with an existing in-force Shield Plan[6] with any other Integrated Shield Plan (IP) insurer
  • able to provide the Cover Start Date and the Certificate of Life Assurance for their existing in-force Shield Plan
  • able to fulfil the three health questions
Eligible customers will need to switch their Shield Plans between 1 September 2023 and 31 December 2023, to enjoy the benefits provided through the PRUShield EasySwitch initiative.

For more information on the eligibility and about the PRUShield EasySwitch campaign, please visit PRUShield EasySwitch (please refer to PRUShield EasySwitch's T&Cs under "Important Information").


[1] This includes Integrated Shield Plan (IP) providing coverage to Singaporeans or Permanent Residents, and Shield Plan providing coverage to foreigners.
[2] PRUShield is Prudential's Medisave-approved IP which offers comprehensive medical coverage on top of MediShield Life, Singapore's national health insurance scheme. For more information on PRUShield, please visit: https://www.prudential.com.sg/products/health-insurance/medical/prushield
[3] Please refer to section on "Additional information" in this press release.
[4] Customers are subjected to the following waiting period from inception date of the previous insurer's policy: (1) PRUShield Plus and Premier policy holders: Serious pregnancy and delivery related complications – 10 months, Congenital Abnormalities for a female Life Assured's biological child – 10 months, Congenital Abnormalities of the Life Assured (as charged) – 24 months, and Living organ donor transplant – 24 months. (2) PRUShield Standard policy holders: Serious pregnancy and delivery related complications – 10 months.
[5] Source: https://www.lia.org.sg/media/3947/20230811_lia-1h2023-results_media-release.pdf
[6] This includes Integrated Shield Plan (IP) providing coverage to Singaporeans or Permanent Residents, and Shield Plan providing coverage to foreigners.
Hashtag: #Prudential




The issuer is solely responsible for the content of this announcement.

About PRUShield

PRUShield is Prudential's Medisave-approved IP which offers comprehensive medical coverage on top of MediShield Life, Singapore's national health insurance scheme. It offers customers benefits such as minimised out-of-pocket expenses and comprehensive cancer treatment coverage, affordable plans tailored for different budgets, as well as value-added services to improve the overall hospitalisation experience. For more information, please visit:

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country's citizens for 92 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor's, with S$49.4 billion funds under management as at 31 December 2022. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,000 financial consultants.

News from Asia

Opening ceremony of 23rd CAEXPO and CABIS held in Nanning

NANNING, CHINA – Media OutReach Newswire – 19 September 2026 – On September 17, the 23rd China-ASEAN Expo and China-ASEAN Business and Investment Summit opened in Nanning, Guangxi. With the theme ...

Hong Kong sets out initiatives to secure long-term development of pillar industries

HONG KONG SAR - Media OutReach Newswire - 19 September 2026 - Hong Kong's Chief Executive John Lee rolled out various measures to develop Hong Kong's key economic centres when he unveiled the Firs...

Nearly Half of Tracked Google Queries Now Show AI Overviews, KL SEO Expert Warns

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 18 September 2026 – As tools like Google AI Overviews, ChatGPT, and Gemini increasingly influence how consumers search for products and services...

Connecting Global Resources, Empowering Industry Growth

MetroTrans 2026: Join Us to Unlock New Growth OpportunitiesGUANGZHOU, CHINA– Media OutReach Newswire – 18 September 2026 – The 2026 China International Metro Transit Exhibition (MetroTrans 2026) w...

Finding a Second Home: Indian Student Aashni Rungta Pursues Business Excellence at CUHK

HONG KONG SAR – Media OutReach Newswire – 18 September 2026 – Hong Kong's standing as a global financial centre is turning the city into a magnet for internationally minded business students...

De Beers Group and Chow Tai Fook Jointly Launch Desert Rose Collection at JGW

HONG KONG SAR – Media OutReach Newswire – 18 September 2026 – De Beers Group presents the Desert Rose collection in partnership with Chow Tai Fook—the strategic partner of its Desert diamonds camp...

Flexible Workspace Leader Industrious to Open New Flagship at 1 Elizabeth Street, Its Most Premium Sydney Workspace

SYDNEY, AUSTRALIA – Media OutReach Newswire – 18 September 2026 – Industrious, the global flexible workplace company, will open its new Australian flagship at 1 Elizabeth Street in Sydney on 1 O...

Pinglu Canal, project of century, completed and opened to navigation

NANNING, CHINA – Media OutReach Newswire – 18 September 2026 – On September 16, the navigation launch ceremony for the Pinglu Canal was held in Qinzhou, Guangxi. At 10:25 a.m...

ICONSIAM Invites Global Travelers to Discover Why Bangkok Remains One of Asia’s Most Revisited Destinations This Golden Week

Best Things to Do in Bangkok This Golden Week: Discover Authentic Thai Cuisine, Luxury Shopping, Cultural Experiences and Iconic Chao Phraya River Attractions at ICONSIAMBANGKOK, THAILAND – Media ...

From "Good Houses" to "Good Living": Beijing Building Industrialization Group Presents a New Vision for Residential Life at CIFTIS

BEIJING, CHINA – Media OutReach Newswire – 18 September 2026 – The 2026 China International Fair for Trade in Services (CIFTIS) opened at Shougang Park in Beijing on September 9. The exhibition ar...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...