Business Daily Media

Men's Weekly

.

Prudential launches PRUShield EasySwitch to enable more seamless switch of plans for Shield policyholders

Recognition of original inception date of existing policy and simplified underwriting questionnaire make it simple and easier for Shield policyholders to switch plans

SINGAPORE - Media OutReach - 11 September 2023 - Policyholders of Shield Plans[1] can now switch more easily from their existing plans with other insurers to Prudential Singapore's ("Prudential") PRUShield[2] policies and supplementary plans (riders), through PRUShield EasySwitch ("EasySwitch").

From 1 September 2023 to 31 December 2023, eligible individuals[3] will only need to answer three health questions instead of undergoing the underwriting process from scratch and completing the full health questionnaire.

If their application is accepted, the inception date of their existing Shield policy will be recognised for their new PRUShield policy. This means that Prudential will take into consideration the date of inception of the Shield policy with the existing insurer as the policy inception date with Prudential, and all benefits and the claims assessment process will also apply accordingly. It also means that for conditions where waiting periods are usually applicable, such waiting periods will now be waived, subject to the duration of the previous policy.[4]

There are about 71 per cent (2.9 million lives)[5] of Singapore residents who are protected by Integrated Shield Plans (IPs) which provide coverage on top of MediShield Life.

Mr Ben Tan, Chief Corporate Development Officer of Prudential Singapore, said: "We introduced PRUShield EasySwitch to make it simple and more convenient for Shield policyholders who want to switch their plans to Prudential. Individuals may wish to do so for reasons such as consolidating their policies under one insurer for convenience or enjoying better benefits. Some people hesitate to switch as they worry about undergoing the full underwriting process again, and others may also find porting their Shield policies to a new insurer to be a complex and time-consuming process. With EasySwitch, they have more peace of mind."

Additional information
Eligible customers are Singaporeans and Permanent Residents or foreign residents who are:

  • 50 years old or below
  • with an existing in-force Shield Plan[6] with any other Integrated Shield Plan (IP) insurer
  • able to provide the Cover Start Date and the Certificate of Life Assurance for their existing in-force Shield Plan
  • able to fulfil the three health questions
Eligible customers will need to switch their Shield Plans between 1 September 2023 and 31 December 2023, to enjoy the benefits provided through the PRUShield EasySwitch initiative.

For more information on the eligibility and about the PRUShield EasySwitch campaign, please visit PRUShield EasySwitch (please refer to PRUShield EasySwitch's T&Cs under "Important Information").


[1] This includes Integrated Shield Plan (IP) providing coverage to Singaporeans or Permanent Residents, and Shield Plan providing coverage to foreigners.
[2] PRUShield is Prudential's Medisave-approved IP which offers comprehensive medical coverage on top of MediShield Life, Singapore's national health insurance scheme. For more information on PRUShield, please visit: https://www.prudential.com.sg/products/health-insurance/medical/prushield
[3] Please refer to section on "Additional information" in this press release.
[4] Customers are subjected to the following waiting period from inception date of the previous insurer's policy: (1) PRUShield Plus and Premier policy holders: Serious pregnancy and delivery related complications – 10 months, Congenital Abnormalities for a female Life Assured's biological child – 10 months, Congenital Abnormalities of the Life Assured (as charged) – 24 months, and Living organ donor transplant – 24 months. (2) PRUShield Standard policy holders: Serious pregnancy and delivery related complications – 10 months.
[5] Source: https://www.lia.org.sg/media/3947/20230811_lia-1h2023-results_media-release.pdf
[6] This includes Integrated Shield Plan (IP) providing coverage to Singaporeans or Permanent Residents, and Shield Plan providing coverage to foreigners.
Hashtag: #Prudential




The issuer is solely responsible for the content of this announcement.

About PRUShield

PRUShield is Prudential's Medisave-approved IP which offers comprehensive medical coverage on top of MediShield Life, Singapore's national health insurance scheme. It offers customers benefits such as minimised out-of-pocket expenses and comprehensive cancer treatment coverage, affordable plans tailored for different budgets, as well as value-added services to improve the overall hospitalisation experience. For more information, please visit:

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country's citizens for 92 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor's, with S$49.4 billion funds under management as at 31 December 2022. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,000 financial consultants.

News from Asia

CHiQ Presents Smart Living at FIS Ski Jumping World Cup in Germany

WILLINGEN, GERMANY - Media OutReach Newswire – 3 February 2026 - From January 30 to February 1, CHiQ joined the FIS Ski Jumping World Cup in Willingen as an official data partner, presenting its s...

10Life Raises the Bar for Consumer Protection at 5-Star Insurance Awards 2026

Theme: Leading with Purpose — Fair and Sustainable Insurance HONG KONG SAR - Media OutReach Newswire - 3 February 2026 - 10Life held its annual 5-Star Insurance Awards on Jan...

TAT Invites Visitors to follow Footsteps of "LISA", The Amazing Thailand Ambassador, in a Journey exploring Landmarks presented in TVC: "feel all the feelings"

Igniting new inspirations for people to open their hearts and experience Thailand in a profound, meaningful way than ever while expressing a cordial invitation to ‘feel all the feelings’ BANGKOK, T...

Golden Horse Brings Auspicious New Chapter, Yung’s Bistro at K11 MUSEA Presents a Festive Feast Before Relocation

HONG KONG SAR - Media OutReach Newswire - 3 February 2026 - Yung's Bistro, the first contemporary brand of the renowned Yung Kee Restaurant Group, announces that, in line with mall development pla...

AIA launches AIA Voluntary Health Insurance SelectWise Scheme Elevating in-patient care at designated hospitals[1]

For a limited time, customers can enjoy up to 7 months’ premium refund[2] upon successful application with tax deduction benefits HONG KONG SAR - Media OutReach Newswire - 3 February 2026 - In a s...

PolyU develops novel antibody targeting fat cell protein, offering new approach to treating metabolism-related liver cancer

HONG KONG SAR - Media OutReach Newswire - 3 February 2026 - Liver cancer is one of the three deadliest cancers worldwide, and metabolic dysfunction-related cases have become increasingly common in...

"Start the Year Lucky at Galaxy Macau": Playful Festive Privileges Usher in the Year of the Horse at Asia’s Leading Luxury Resort

Spin the lucky windmills at Galaxy Macau to generate vitality and good luck with glittering offers breezing through the luxury resort to shower guests with good fortune MACAU SAR - Media OutReach ...

Finalists and Semifinalists for $1 Million Seeding The Future Global Food System Challenge Announced

BONN, GERMANY - Newsaktuell - 3 February 2026 - The Seed Grant Finalists and Growth Grant and Seeding the Future Grand Prize Semifinalists of the 5th annual Seeding The Future Global Food System C...

St. George’s University Prepares Future South Korean Physicians for the Growing Global Cancer Care Challenge

SEOUL, SOUTH KOREA - Media OutReach Newswire - 4 February 2026 - Rising global cancer incidence is straining healthcare systems, which already face workforce shortages. In East Asia, the number of...

Tecsun Science and Technology Shines at Greater Bay Area AI Summit, Jointly Building an Industrial Innovation Ecosystem

HONG KONG SAR - Media OutReach Newswire - 30 January 2026 - On January 27, the 2nd Academician Summit on Innovative Applications of International Artificial Intelligence Industry Scenarios and the...

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

A year after wage theft reforms came into effect, Australian businesses have increased their focus on payroll compliance, but confidence in pay accu...

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Richard Valente, VP of Customer Experience Strategy at TP in Australia, explores how IT-BPM outsourcing is revolutionising the travel sector throu...

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

Online shoppers with HealthPost’s Flora & Fauna have made 11,000 contributions towards climate and biodiversity projects when ordering parcel ...

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Aussie SMEs warn RBA not to ignore global trends, with the current sledgehammer approach threatening business viability and increasing inflation ...