Business Daily Media

Men's Weekly

.

AIA Singapore tackles the nation’s growing elder care needs with market’s first personal accident plan to provide coverage for multi-stage dementia

AIA Centurion PA Plan provides comprehensive coverage including value added services such as home care, health screening and teleconsultations. In celebration of Singapore’s 58th Birthday, Onward As One, we are rewarding families who purchase any of AIA’s eligible personal accident plans curated for 3 generations with a shopping voucher

SINGAPORE - Media OutReach - 3 August 2023 - AIA Singapore will be launching AIA Centurion PA on 10 August, a personal accident (PA) insurance plan that aims to holistically address the growing needs of Singapore's increasingly ageing population. This comes as part of AIA Health360, a comprehensive suite of solutions that supports consumers in their journey toward holistic wellness.

Singapore is currently one of the most rapidly ageing societies in Asia, caused by increased life expectancy and decreasing birth rates. In 2010, about 1 in 10 Singaporeans were aged 65 and above. A decade later, in 2020, it has risen to about 1 in 6. By 2030, another 10 years later, it would be almost 1 in 4 Singaporeans over 65[1]. These statistics underscore a need to help the rapidly ageing population be protected. With amongst the highest life expectancy in the world, Singaporeans are also expected to live longer[2].

AIA Centurion PA[3] is the first personal accident plan in Singapore that covers neurological diseases like Alzheimer's Disease/Severe Dementia and Idiopathic Parkinson's Disease, and allows reimbursement of day or home care services that is required for illness management via an optional rider. It provides coverage to age 100, and offers a high entry age of up to 80 years old.

Ms. Irma Hadikusuma, Chief Product Proposition Officer of AIA Singapore, said, "AIA Singapore aims to be a lifelong partner to our customers, enabling them to live Healthier, Longer, Better Lives through all life stages. We developed the AIA Centurion PA plan to address Singaporeans' growing concerns of living longer in ill health amidst rising healthcare costs. Through more holistic and thoughtful solutions, we hope to provide both ageing Singaporeans, and those with ageing parents, with a greater peace of mind."

Increasing dementia concerns in Singapore

An AIA Personal Accident Insurance Survey[4] was recently conducted to further understand the key concerns of growing old among Singapore residents. Findings revealed that when thinking about old-age ailments, 60% of Singaporeans are concerned about dementia, making it the nation's top worry. Despite this concern, more than 1 in 2 Singaporeans surveyed shared that they do not own policies that cover neurological diseases. To that end, respondents indicated a demand for such coverage, with 55% sharing an intention to purchase such a policy for themselves, and more than 40% intending to purchase the same for their parents.

In response to these findings, AIA Centurion PA plan was developed to provide people with more accessibility to cover themselves for neurological diseases by offering the first-in-market optional rider attached to a personal accident plan, where lump-sum payouts for the diagnosis of early, intermediate, and late stage Alzheimer's Disease/Severe Dementia and Idiopathic Parkinson's Disease are available for up to S$100,000. The rider also offers dementia care reimbursement benefits of up to S$20,000, reimbursable for 24 months upon diagnosis of major stage Alzheimer's Disease/Severe Dementia or Idiopathic Parkinson's Disease for services rendered by registered and licensed day care centres, home care providers, or nursing homes. In addition, the rider provides easy application with two health questions and no medical examination is required.

Strengthening accidental medical reimbursement coverage

The survey also showed that nearly half the Singaporeans surveyed are concerned about physical disabilities due to accidental falls. This is corroborated by the respondents' top concerns about growing old, in which 53% are worried about permanent disability, while 37% are worried about accident-related injuries.

AIA Centurion PA plan meets these concerns by reimbursing up to S$3,000 in medical costs, including the hiring of licensed or graduate nurses and physiotherapy per accident.

In addition, the plan covers for Traditional Chinese Medicine (TCM) or chiropractic treatment, while introducing additional accidental medical reimbursement coverage for treating bone fractures, ensuring that post-accident recovery can be as complete as possible.

A peace of mind

Singapore's "sandwiched" generations, caring for both ageing parents and children of their own, are faced with immense pressures of life. In addition to the rising cost of living, which includes healthcare and caretaking costs, AIA's research also shows that caretaking Singaporeans are dealing with the emotional stress of caring for their ageing parents, the lack of time to juggle their many responsibilities, and the fear that they may not have adequate retirement funds for themselves after dealing with the above, thus continuing the cycle of sandwiched generations in their children.

AIA Centurion PA plan aims to encourage customers to live well with AIA Vitality. Customers with AIA Vitality membership will enjoy a complimentary basic health screening with WhiteCoat. Thereafter, customers will continue to enjoy the basic health screening at policy renewal if they achieve a gold or platinum AIA Vitality status. As a wellness programme, AIA Vitality supports members to track their health and rewards them with partner rewards and benefit for achieving their health goals.

The plan is also focused on supporting our customers to be well through AIA's strong and comprehensive health and wellness partner ecosystem by providing them easier accessibility to healthcare services. AIA has partnered with Jaga-Me, a local mobile medical and home care specialist, to provide customers quality homecare services.

Customers can also receive on-demand video teleconsultation with Singapore-registered doctors in the comfort of their home with WhiteCoat.

With it, elderly policyholders may go about enjoying their golden years without the constant worry of burdening their children with large unplanned medical costs, while adults with families of their own to care for, as well as their own retirements to plan for, can go about life with the assurance that their parents are well protected.

Wider and more comprehensive overall protection[5]

In addition to the above features, AIA Centurion PA plan also offers the following in key benefits:
  • Accidental Death, Dismemberment and Burns benefits of up to S$100K.
  • Additional coverage for Accidental Dismemberment and burns resulting from accidents caused by public or private transport, pedestrians, personal mobility device (PMD) users, or building fires.
  • Coverage for Fractures and Loss of Activities of Daily Living due to injury.
  • Provide Daily Accidental Hospital Income and Post Hospitalisation Home Care Benefit in the event of any hospitalisation.
  • Mobility Aids and Home modification benefits to aid senior mobility and safety.

Celebrating Singapore's 58th Birthday, Onward As One


In the month of August, we are rewarding families who purchase any of AIA's eligible personal accident plans curated for 3 generations with a shopping voucher. The eligible plans are: AIA Centurion PA plan, AIA Solitaire PA (II)​ and AIA Star Protector Plus​.


[1] https://www.pmo.gov.sg/Newsroom/PM-Lee-Hsien-Loong-at-the-Singapore-Ageing-Issues-and-Challenges-Ahead-Book-Launch

[2] https://www.channelnewsasia.com/singapore/public-sector-report-life-expectancy-spor-covid-19-570646

[3] AIA Centurion PA Plan is eligible for customers aged between 40 to 80 years old. Rider is available for customers aged between 40 to 70 years old.

[4] AIA Personal Accident Insurance Survey was conducted from June-July 2023, with 500 Singapore residents aged 30 to 80 via an online self-completed questionnaire.

[5] Insured Amount for some of the benefits will be reduced by 50% with effect from the Renewal Date falling on or immediately following the 81st birthday of the Insured.

Hashtag: #AIASingapore

The issuer is solely responsible for the content of this announcement.

About AIA

AIA Group Limited and its subsidiaries (collectively "AIA" or the "Group") comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(2), and a 49 per cent joint venture in India.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$303 billion as of 31 December 2022.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 41 million individual policies and over 17 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code "1299" with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: "AAGIY").

News from Asia

Pharm-D Health Science’s ELDON formalises brand ambassador partnership with Malaysian media personalities Chan Fong and Henley Hii as Brand earns Malaysia Book of Records recognition

MoU signing and Malaysia Book of Records recognition underscore sustained consumer trust for ELDON, at a time when Malaysians are paying closer attention to sleep, stress and lifestyle balance KUA...

1win and MMA Legend Jon Jones Fulfill Over 100 Wishes in Global Holiday Initiative

WILLEMSTAD, CURAÇAO - Media OutReach Newswire - 6 January 2026 - 1win Charity, together with MMA legend Jon Jones, has successfully concluded its global campaign 1wish Season – a holiday initiati...

Allianz Risk Barometer 2026: Cyber remains top business risk but AI fastest riser at #2 in Asia Pacific

Cyber, especially ransomware attacks, ranks as the #1 risk for companies of all sizes (36% of responses) Artificial Intelligence is the biggest riser and jumps from #...

Shape the Era, Pioneer the Times — Ge Jun 2026 New Year Eve’s Talk Opens in Guangzhou, Offering Forward-Looking Perspectives for Entrepreneurs

HONG KONG SAR - Media OutReach Newswire - 14 January 2026 - Initiated by Ge Jun, Chairman and CEO of TOJOY Enterprise Services, Shape the Era, Pioneer the Times — Ge Jun 2026 New Year Eve's Talk ...

Dusit records all-time high hotel signings in 2025, positions for a strong year of openings in 2026

Landmark deals across India, Japan, the Maldives, the Middle East, and Southeast Asia underscore strong developer confidence and the enduring appeal of Dusit’s diversified brand portfolio. BANGKOK...

Kryston Catering Launches Year of the Golden Horse Collection for Seamless Reunion Celebrations

From intimate family dinners to grand corporate feasts, Kryston's Chinese New Year menus bring abundance and prosperity to every table. Let the spirit of reunion take centre stage while hosts embra...

Flyer King Repositions Its Brand for 2026, Launches New Slogan

“The First Choice for Brand Event Planning” to Lead Integrated Service Upgrade** HONG KONG SAR - Media OutReach Newswire - 14 January 2026 - Founded in 2013 with a focus on street promotions and f...

Xtep Expands Overseas: Deep Restructuring of Malaysian Channels Marks Entry into Intensive Global Strategy Phase

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 14 January 2026 - Running shoes brand Xtep has announced that it will form a joint venture with Bonia, a distributor with over 50 years of market...

Bolton opens its first "Bolton Food Research & Innovation Center" to advance innovation and science towards a more sustainable seafood industry

SINGAPORE - Media OutReach Newswire - 14 January 2026 - Bolton, with its Food Business Unit, has inaugurated today its first Research & Innovation Center, marking a major milestone in its long...

SL Aesthetic Group Celebrates 22 Years of Growth and Innovation Across Singapore and Southeast Asia

SINGAPORE - Media OutReach Newswire - 12 January 2026 - SL Aesthetic Group celebrates its 22nd anniversary, marking its growth from a single clinic into a multi-brand medical aesthetics and health...

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Australian retailers are turning to artificial intelligence to simplify and automate returns and exchanges, while strengthening loyalty programs a...

Stop reading from the script: Why authenticity is the customer success secret weapon

I’ve been in customer service for years now. As my team has grown, the number one piece of advice I give is to be your...

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Richard Valente, VP of Customer Experience Strategy at TP in Australia, explores how IT-BPM outsourcing is revolutionising the travel sector throu...

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

Online shoppers with HealthPost’s Flora & Fauna have made 11,000 contributions towards climate and biodiversity projects when ordering parcel ...

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Aussie SMEs warn RBA not to ignore global trends, with the current sledgehammer approach threatening business viability and increasing inflation ...

Thryv Australia named Employer of Choice for third consecutive year at Australian Business Awards

Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, has been awarded the Employer of ...