Business Daily Media

The Times

.

De Beers introduces Metamorphosis Chapter Two: a High Jewellery collection that celebrates the transformative power of natural diamonds

HONG KONG SAR - Media OutReach - 3 July 2023 - Spring, summer, autumn, winter: nature's constant metamorphosis manifests in the rhythmic cycle of the seasons. Flowers bloom, leaves change colour, rivers freeze.

A caterpillar emerges from its chrysalis as a majestic butterfly. And rough diamonds formed billions of years ago are transformed into masterfully crafted, astonishingly beautiful jewels.

Caption

Metamorphosis by De Beers is a High Jewellery collection dedicated to the transformative power of natural diamonds, with bold designs inspired by nature's perpetual evolution. In January 2023, the House unveiled Chapter One, with its first set, Prelude. Prelude harmoniously captured the four seasons, introducing, among other pieces, an electrifying ear cuff strung with four titanium chrysalises to symbolise Spring, Summer, Autumn and Winter. During Paris Couture Week in July 2023, De Beers unveils Chapter Two, which sees four magnificent butterflies arise from these cocoons, each representing a new season. These exquisite creatures spearhead four sets comprising 37 new pieces that, in combination with the nine jewels from Prelude, create a full collection of 46 one-of-a-kind designs.

Caption

The Metamorphosis by De Beers collection celebrates the magnetic beauty of raw materials while pushing the boundaries of contemporary design and technical innovation. The four sets of Chapter Two are dedicated to the shifting seasons, with four distinct aesthetics that showcase the House's exceptional craftsmanship. Spring is represented by the overlapping petals of the King Protea flower native to southern Africa, where many De Beers diamonds are unearthed. The Summer set is inspired by the mesmerising spirals of ammonite fossils, crafted in yellow gold like relics revealed in sand. Autumn's russet leaves are abstracted into billowing curves of Grand Feu enamel, the first time this expert technique has appeared in a De Beers collection. And the glacial splendour of Winter is echoed in articulated jewels suggestive of the angular fragments formed on frozen lakes.

The unique collection champions movement and versatility. In Chapter Two, twenty pieces are transformable, while articulation and en-tremblant settings ensure that every creation comes to life when worn. Modern multi-finger rings, ear cuffs and an avant-garde tiara demonstrate the metamorphosis at the heart of De Beers, from purveyor of the world's finest diamonds to a daring and creative High Jewellery House.

De Beers is the only luxury House with a direct connection to the source, offering unparalleled access to the Earth's most beautiful diamonds while also ensuring their superior quality, traceability and positive impact. Metamorphosis Chapter Two showcases remarkable rare diamonds from the De Beers Natural Works of Art collection, including a 2.78 carat Fancy Intense Pinkish Purple cushion-cut diamond, a 7.61 carat Fancy Vivid Yellow cushion-cut diamond, and a pear-shaped white diamond of 8.49 carats. The House juxtaposes these hypnotic treasures of nature with cutting-edge materials such as titanium alongside traditional goldsmithing techniques.

"With Prelude we wanted to tell the story of the start of a magical transformation. In Chapter Two, we continue this poetic ode to the beauty of nature's constant evolution and welcome four beautiful butterflies. They are an iconic emblem of De Beers and a symbol of our boundless creativity," says Céline Assimon, CEO of De Beers Jewellers. "I am particularly proud of the daring designs of this chapter: we've experimented with bold volumes, graphic motifs and hidden details. Our focus on transformability and versatility reflects the fact that De Beers is a young House: High Jewellery is the epitome of art and craftsmanship, but it should also be wearable and fun."

Hashtag: #DeBeers #DeBeersHK #naturaldiamonds

The issuer is solely responsible for the content of this announcement.

About De Beers Jewellers

Founded in London, with a flagship store on Old Bond Street and a presence in the most exclusive locations around the world, De Beers Jewellers is the pinnacle of luxury diamond jewellery. Building on De Beers' 130 years of expertise, the House glorifies the world's most beautiful diamonds through creativity and craftsmanship in bold, distinctive designs.

De Beers is invested in ensuring all the diamonds it discovers create a lasting positive impact for people and the places where they are found. This comes with a pledge to build a better future – one that is fairer, safer, cleaner and healthier, in which communities thrive, ethical practices are maintained, and the natural environment is protected. We call this long-term commitment Building Forever.

De Beers Jewellers has 36 stores globally and ships to 13 markets via debeers.com.


FB: @DeBeers
IG: @debeersofficial

News from Asia

Eternal Group Launches "The Eternal Path to China" at Esxence 2026, Offering a Strategic Roadmap for International Fragrance Brands Entering the Chinese Market

HONG KONG SAR - Media OutReach - 28 May 2026 - Eternal Beauty Holdings Limited (Eternal Group; Stock Code: 6883.HK), for over four decades the preeminent strategic gateway for fragrance and beauty...

3E Accounting Marks 15 Years of Excellence, Accelerating Global Business Growth with AI-Powered Efficiency

From incorporation to compliance, the award-winning firm combines automation and practical expertise to support business growth across 110+ countries. SINGAPORE - Media OutReach Newswire - 25 May...

Dah Sing Bank Collaborates with HKSMEA to Launch the SME ESG Charter 2026

Empowering Local SMEs to Unlock Growth Through ESG Certification HONG KONG SAR - Media OutReach Newswire - 1 June 2026 - Dah Sing Bank, Limited ("Dah Sing Bank" or "the Bank") and the Hong Kong Sm...

Chubb Life Hong Kong Enhances Flagship MyLegacy V Insurance Plan with Shorter Breakeven Period

New 3-year premium payment term delivers 6-year guaranteed breakeven, one of the shortest in Hong Kong Advanced payout and succession structures mirror the control of a private t...

VinDynamics Debuts Its First Humanoid Robot At Two Of The World’s Leading Technology Events

HANOI, VIETNAM - Media OutReach Newswire - 1 June 2026 - VinDynamics, a technology company under Vingroup, has officially unveiled its first humanoid robot, Dyno, at two of the world's premier te...

HKUST Announces the Appointment of Prof. King Li as the Founding Dean of Medicine

HONG KONG SAR - Media OutReach Newswire - 1 June 2026 - The Hong Kong University of Science and Technology (HKUST) today announced the appointment of internationally renowned physician-scientist P...

Green GSM And PNB Signs Strategic Financial Partnership To Support The Expansion Of All-Electric Mobility In The Philippines

MANILA, PHILIPPINES - Media OutReach Newswire - 1 June 2026 - Green GSM Philippines and Philippine National Bank (PNB) officially announced a strategic partnership in financial and digital ba...

Vinpearl Expands Partnerships In The Philippines, Strengthening Brand Presence Across Southeast Asia

MANILA, PHILIPPINES - Media OutReach Newswire - 2 June 2026 - Vinpearl Joint Stock Company has signed Memorandums of Understanding (MoUs) with CAITO and Klook, partners with extensive network...

The 1st Taiwan International Plant-Based Festival Launches in Singapore: Showcasing Taiwan's Sustainable and Creative Farming and Aesthetics Through Mango Pineapples and Orchids

SINGAPORE - Media OutReach Newswire - 2 June 2026 - To position Taiwan's premium agricultural products as high-end choices in global markets, Taiwan's Ministry of Agriculture has partnered with t...

CICC 2026 London Wealth Management Forum Successfully Held

Sharing China’s Opportunities with the World LONDON, UNITED KINGDOM - Media OutReach Newswire – 1 June 2026 - CICC successfully held the CICC 2026 London Wealth Management Forum in London, the UK...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...

GEO and the AI search shift reshaping Australian and New Zealand business visibility

For years, one of the biggest digital marketing questions for businesses was ‘how do we get onto page one of Google?’ That question still matters, ...

Why self-service is reshaping fleet management for modern businesses

Fleet management today is constrained by fragmented systems and heavy administrative demands. A lot of the work still relies on booking vehicles and...