Business Daily Media

Men's Weekly

.

Immortalize Launches Singapore’s First End-of-Life, Legacy Planning Card Game

Singapore - Media OutReach - 1 June 2023 - Immortalize, a Singapore-based elderhood marketplace and information provider, is proud to announce the launch of Will of Fortune by Immortalize (“WOFI”), an immersive strategy card game that helps the public learn about end-of-life and legacy planning in a fun, engaging and repeatedly playable way.



The game was created to break down the cultural and social barriers that are preventing people from talking and learning about end-of-life matters. By gamifying these taboo topics, Immortalize hopes to help families better prepare for end-of-life early and minimize conflicts in the long-run.

The Singapore edition, Beginner’s version of WOFI, seeks to help Singaporeans and those living in Singapore learn about the tools and professionals available in Singapore that can help them with their legacy planning.

WOFI was created in collaboration with four students from National University of Singapore (NUS)’s Business School and supported by the legacy planning industry, including companies such as Urgent Care Clinic International (medical industry), Life Corporation Services (S) Pte. Ltd. (funeral industry), Eden Law Corporation (legal industry), and PhillipCapital (financial industry).

In this game, players play as one of the nine unique personas, each with their own backstory, personality, and distinctive special powers. Players can strategise, sabotage and/or collaborate with other players to win and become the ultimate legacy planning grandmaster. As they laugh and have fun with their family and friends, players will also be able to apply what they learn from the game for their own legacy planning in real life.

To further encourage people to get started on their legacy planning, each box of the WOFI game will come with a free LPA form 1 certification (Valued at SG$100 each. Limited to the first 1,000 redemptions. Terms & conditions apply).

For more information on WOFI, please visit www.immortalize.io/will-of-fortune
Hashtag: #Immortalize #WillofFortunebyImmortalize #WOFI #cardgame #Elderhood #legacyplanning #estateplanning #elderhoodplanning




The issuer is solely responsible for the content of this announcement.

About Immortalize

Immortalize is an elderhood marketplace and information provider. Immortalize educates people on what they need to know about legacy, retirement, and eldercare planning, helps them find the right solution providers, and assists them in getting these important matters sorted easily. Immortalize makes ageing easy.

The NUS Business School students and the following supporters of WOFI are available for media interview. Please send requests to .

Dr CHEAH Si Oon, Emergency Specialist,
Dr Cheah Si Oon is a specialist-trained emergency physician. Having worked in acute hospitals and in the Emergency Department for 19 years, she is no stranger to managing end-of-life issues.

"We often see very sick or dying patients in the emergency departments," explains Dr. Cheah. "Unfortunately, many of these patients and their families have not thought about or planned their end-of-life issues. In the chaotic setting of a medical emergency in a hospital’s A&E, it is often unnerving to make quick end-of-life decisions.”

Dr Cheah now runs Urgent Care Clinic International (“UCCI”), a private medical facility that sees and manages urgent medical conditions and helps bypass long waits at a hospital's A&E.

“We at UCCI are supporting this initiative to get everyone to plan ahead, and to discuss and make decisions on the inevitable end-of-life issues in a calm and non-emergency setting,” Dr Cheah adds.

Besides attending to patients with medical emergencies, Dr Cheah also assists patients with end-of-life planning matters such as LPA, AMD and ACP. UCCI is also committed to helping fulfil patients' wishes to spend their last days at home and support their family during these difficult and challenging times by providing home medical support.

HOO Hung Chye, Deputy CEO,
Life Corporation Services is a leading death-care company in Singapore that provides premium one-stop funeral, bereavement, and afterlife care services. Its subsidiary, (“SFS”), is the top three funeral service providers in Singapore and has been supporting families in times of sorrow and bereavement since 2000.

As a strong advocate for end-of-life planning, SFS was the first to introduce and is the rare few that currently provides pre-paid funeral packages in Singapore. The firm’s pilot project with the Singapore government, , is the first and only automated columbarium in Southeast Asia, connecting generations through the use of technology.

LOW Seow Ling, Associate Director,
Seow Ling is a lawyer specialised in family law, Mental Capacity Act matters and estate planning.

As one of the first Professional Deputies and Donees appointed under the scheme when it was introduced in 2018, Seow Ling has helped to plan for and safeguard the interests of elderly singles, parents with special needs children, and single parents.

With her experience in family disputes and training as an Accredited Mediator and Certified Family Mediator with the Singapore Mediation Centre, Seow Ling takes a sensitive and practical approach towards estate planning to help individuals and families develop sustainable and workable arrangements.

Seow Ling sits on the Law Society Probate Practice Committee and Tax and Trust Committee. She is also the Chairperson of the Publications Committee of Asia Estate Planning Association.

LEE Lisa, Executive Director,
PhillipCapital is a Singapore-headquartered Asian financial house that operates in 15 countries, serving over 1 million clients with total Assets under Management of more than US$35 billion. Founded as a brokerage firm in 1975, PhillipCapital today offers a comprehensive suite of financial services to retail and high-net-worth individuals, family offices, as well as corporate and institutional customers.

As an active advocate of financial literacy for all ages, PhillipCapital believes in the importance of holistic wealth management, including planning for retirement and beyond. PhillipCapital is supporting this initiative as part of the firm's efforts to foster financial literacy among the next generation of retail investors.

News from Asia

SenseTime Group Reports Record High Revenue of Over RMB 5 billion in 2025; Second Half EBITDA Turns Positive

HONG KONG SAR - Media OutReach Newswire - 25 March 2026 - SenseTime (the "Company"; Stock Code: 0020) announced its annual results for 2025. For the full year, total revenue rose 33% year-on-year ...

TrendAI™ Secures the OpenClaw-Driven AI Era

Introducing new security solution designed for the rapidly emerging era of agentic AI HONG KONG SAR - Media OutReach Newswire - 25 March 2026 - TrendAI™, the enterprise AI security leader, today ...

Natural Diamonds Dazzle on The Red Carpet at The 98th Academy Awards

Today’s biggest stars express individuality and confidence with natural diamonds LOS ANGELES, US - Media OutReach Newswire - 25 March 2026 - The 98th annual Academy Awards took place March 1...

Ananda Launches Relocation Platform, Positioning Thailand as Asia’s Preferred Base for Global Living

‘One-Stop-Service’ Platform for Families and Investors Seeking Stability and Opportunity throughout Southeast Asia BANGKOK, THAILAND - Media OutReach Newswire - 25 March 2026 - In response to grow...

Ayako Rokkaku Unveils ‘THE ISLAND – ONIGASHIMA' at LANDMARK: A Monumental Artistic Odyssey in Central

A Grand Scale Hong Kong Solo Debut Transforms the Atrium into a Tactile Art Experience HONG KONG SAR - Media OutReach Newswire - 26 March 2026 - Today, LANDMARK proudly launches a new experience...

XTransfer’s CSO Joins Roundtable Discussion in Rwanda

Aims to Empower African Foreign Trade SMEs KIGALI, RWANDA - Media OutReach Newswire – 26 March 2026 - XTransfer, world's leading B2B cross-border financial platform, was honoured to have its Chi...

Nonstop in 11 Hours to the "City of Pandas": Chengdu Launches Direct Flights to Brussels

CHENGDU, CHINA - Media OutReach Newswire - 26 March 2026 - Air China launched a direct passenger flight from Chengdu to Brussels, the capital of Belgium, with service starting March 26...

EarBalance Rebrands to Reflect Integrated Hearing and Balance Care, Introduces Singapore’s First FDA-Approved OTC Hearing Aid Solution, and Announces Major Community Hearing Initiative

SINGAPORE - Media OutReach Newswire - 26 March 2026 - EarBalance Pte. Ltd., a well-established audiology clinic in Singapore, has unveiled a series of significant developments that underscore its ...

WRISE Group Partners with China Asset Management (Hong Kong) to Offer Exclusive Access to Asia Bond Fund high dividend yield share class in Hong Kong Debut

WRISE Prestige is the first firm in Hong Kong to offer the ChinaAMC Select Asia Bond Fund (Income Share Class), marking a milestone partnership that reinforces its standing as a lead...

Ping An Digital Bank Embarks on a New Journey

“Always with You, Always Ahead,” From banking services to life protection planning, professionally supports your journey with peace of mind HONG KONG SAR - Media OutReach Newswire - 26 March 2026 ...

How to Apply for More Jobs in Less Time Using AI Automation

Most job seekers spend 11 to 14 hours per week on applications and still hear nothing back. That's not a motivation problem. That's a process proble...

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

The narrative around changing attitudes to car ownership has long focused on Gen Z. Younger Australians are often portrayed as the generation movi...

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Launchd, Australia's leading talent-first creator economy group, has acquired WeAreTENZING, one of New Zealand's most respected talent agencies, b...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Global Thryv voices bring a sharper lens to International Women’s Day

Thryv® (NASDAQ: THRY), ANZ’s leading AI-enabled small business marketing software platform provider, marks International Women’s Day (IWD) with a bu...