Business Daily Media

Men's Weekly

.

Bucking the trend, Haier leverages innovation based on customer needs to catalyze brand growth

QINGDAO, CHINA - Media OutReach - 17 May 2023 - Initiating a comprehensive global expansion, Haier has implemented the "localization strategy," achieving genuine localization from research and development, manufacturing, to marketing.

Focusing on the needs of Thai users, Haier has innovatively launched differentiated home appliances that align with local customs and preferences, garnering high praise from its users.

Video Link: https://youtu.be/1zwyM5wIt20

Taking air conditioning as an example, Thailand, located in the sweltering tropical region of Southeast Asia, experiences intense heat making air conditioning a frequently used appliance in every household. With the arrival of the rainy season, air conditioners are prone to mold formation, necessitating repeated cleaning by users, a process that is both time-consuming and laborious.

Addressing this particular consumer pain point, Haier has harnessed its unique "10+N" open innovation system, underpinned by ten major global research and development centers, connecting over a million global resources for joint innovation and efficient collaboration. Within a mere six months, a new self-cleaning air conditioner was launched and successfully introduced into the market. In less than three years, this self-cleaning air conditioner ascended to the top spot in the Thai domestic air conditioning industry.

Furthermore, having analyzed the volume and functionality of existing refrigerator products on the market, and conducting in-depth research into Thai consumer eating habits, Haier launched the high-end T-door series. This refrigerator line not only boasts a large capacity to meet the needs of categorized food storage, but also features a variable temperature zone capable of making icy beverages. Additionally, the refrigerator's embedded ABT antimicrobial technology provides a safeguard for users' health-conscious fresh food storage needs.

While staying rooted in user needs, Haier has also successively established brands such as Candy and Casarte in Thailand, fully covering the requirements of diverse user segments. In August last year, Haier inaugurated its first Casarte Smart Home Scenario Experience Center at Central World in Bangkok, offering a one-stop solution for smart homes and bringing users a tailored, scenario-based new experience throughout their homes.

Since entering Thailand in 2002, Haier has spent over 20 years cultivating its presence there, winning over an increasing number of users with quality, innovation, and sincerity. Looking forward, Haier Thailand will continue to prioritize maximizing user value, persist in taking user needs as the starting point for innovation, and tirelessly create delightful living experiences for global users.

Hashtag: #Haier

The issuer is solely responsible for the content of this announcement.

News from Asia

Japan’s Genre-Defying Creative Mixed Media Unit NIKO NIKO TAN TAN to Perform at Japan Expo Paris 2025

PARIS, FRANCE - Media OutReach Newswire - 4 July 2025 - NIKO NIKO TAN TAN, the creative mixed media musical unit that transcends genres with their blend of music, visuals, and art, just performed ...

Eid al-Adha in 2025: Octa broker's charity projects

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 July 2025 - Each year, Octa, a globally regulated and trusted broker since 2011, supports local communities in various regions through charity ...

AIA Hosts Healthcare Financing Summit To Foster Cross-Sector Collaborative Solutions for Hong Kong’s Healthcare Sustainable Future

HONG KONG SAR - Media OutReach Newswire - 4 July 2025 - AIA Hong Kong & Macau (AIA) hosted the inaugural Healthcare Financing Summit (the Summit) as an active step towards fostering cross-sect...

"Shanghai Cooperation Organization (SCO) National Bookshelf" Gets an Upgrade, with Four New Renowned University Sites

QINGDAO, CHINA - Media OutReach Newswire - 4 July 2025 – The 2024 Shanghai Cooperation Organization (SCO) National Publishing Industry Conference, successfully hosted by Qingdao Publishing Group, ...

Chubb Life Hong Kong Wins Five Awards at Bloomberg Businessweek/Chinese Edition "Financial Institutions 2025"

Celebrated for pioneering first-in-market features and integrated campaigns that reshape how Hong Kong plans for protection and legacy HONG KONG SAR - Media OutReach Newswire - 4 July 2025 - Chubb...

Wishpro Launches Advanced Magnetic Infusion Technology for Smarter Skin Management

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 July 2025 – Wishpro uses patented Magnetic Infusion Technology (MIT) to support deeper delivery of oil-based active ingredients. Designed to no...

MiLi Gears Up for Amazon Prime Day with Exclusive Deals on the MiTag Duo & LiTag Duo for Travel Gadgets Up To 30% Off

SHENZHEN, CHINA - Media OutReach Newswire - 4 July 2025 - MiLi is kicking off its biggest summer sale for Prime Day, July 8–11, with major discounts on all Bluetooth trackers...

The "Mystic Mountains and Rivers · Pursuing Dreams in Guizhou" Online Communication Special Event Makes Its Way to Malaysia

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 July 2025 - On July 4th, the "Mystic Mountains and Rivers · Pursuing Dreams in Guizhou" Online Communication Special Event was held in Kuala Lu...

Winners Announced at CoolThink@JC Competition 2025

HONG KONG SAR - Media OutReach Newswire - 5 July 2025 - The grand final of the ninth CoolThink@JC Competition, which encourages primary school students to leverage digital creativity to solve eve...

Angolan Diamond Leaders Endiama and Sodiam Join the Natural Diamond Council. De Beers Group Commits Additional Investment to Jointly Promote the Natural Diamond Industry.

HONG KONG SAR - Media OutReach Newswire - 7 July 2025 - Angola's two leading state-owned diamond institutions, ENDIAMA E.P. and SODIAM E.P., have formally announced their joint commitment to gener...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Sell by LayBy