Business Daily Media

Men's Weekly

.

Malaysian Female Sellers Uplift Other Women on Shopee

100% of Women-Owned Businesses Hire or Teach Other Women To Succeed

KUALA LUMPUR, MALAYSIA - Media OutReach - 13 April 2023 - Shopee's 2023 ShopeeSapotLokal Building Connected Communities study(1) finds that 100% of Malaysian women who achieve economic inclusion share their success by uplifting other women in B40 and rural areas. For 1,015 female sellers surveyed on the marketplace this Ramadan period: two-thirds hire single, rural, or impoverished women, or source directly from women-owned suppliers; a third facilitate networking opportunities and training programs.


These findings demonstrate that Malaysian women in the digital economy are not only supporting household dependents during peak Ramadan e-commerce sales(2), but are a driving force in giving back by lowering barriers to entry, widening access to customers, and providing more flexibility in time management to other women like themselves.

When asked "How has Shopee opened up new opportunities for women sellers like yourself?" – eight in ten respondents value the benefits and freedom of starting an online storefront easily with minimal investments and scaling it for sustainable growth, whereas two in ten respondents value the time they get to support their family, pursue their own aspirations, and enhance their skills.

Having achieved success for themselves this Raya, women on Shopee have been able to save time and effort in establishing alternative revenue streams, build relationships with resellers, vendors, and infrastructure partners they have no prior contacts with, and figure out how to invest in attracting their first customer base, especially for marginalised or impoverished women in rural and B40 communities. Not to mention, juggling their careers on top of household responsibilities and raising children.

#ShopeeSapotLokal's community of women sellers have a sense of purpose and are capitalising on opportunities to drive greater inclusion by appealing to younger generations of Malaysian shoppers who shop purposefully online(3). When Generation Z choose to buy from women-owned stores, the survey helps them understand why these women think it's important their business is supported: 60% of respondents are driven by career growth, financial empowerment, and long-term stability. 40% believe in making a positive impact with products that improve lives and by being role models for women and children.

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, "Our belief is that e-commerce should be accessible to all. With this survey, Shopee's community of empowered business-women are getting their voices heard. They're advocating for a multifaceted approach to uplift other women and encouraging online shoppers to support them. These women are playing a significant role in Malaysia's digital economy, and we're sitting up listening and giving them the platform to succeed."

Their growing participation in e-commerce allows Malaysian women to give their point of view on how to upskill other women to unlock their growth potential. 70% of women surveyed identified understanding people and delivering on trust as critical to success — 30% prioritise marketing as important to improve store content and deliver on their brand story, 20% focus on engaging shopping experiences to increase orders, and 20% emphasise customer service for star ratings and positive reviews. Only a third think upskilling is needed in navigating the platform features or optimising operations.

When asked which Shopee marketplace feature they utilise most to grow given their specific needs and constraints as women entrepreneurs, 36% of women sellers want to become preferred sellers or achieve Shopee Mall status. 25% want to leverage influencers and Shopee Live for higher visibility, 23% seek Seller Education Hub and Shopee Bintang Komuniti support, and 18% would like to capitalise on Big Campaigns.

"Championing other women's success means they can help each other define how Malaysian communities are built, communicated with, and how value-based businesses are run. 90% of women surveyed would recommend Shopee as a platform of choice to other women sellers promoting value-based shopping and inclusion," Soh concluded.

Notes to Editor
1. 2023 ShopeeSapotLokal Building Connected Communities study was conducted by Shopee Malaysia, between 17 March 2023 and 31 March 2023. Voluntary feedback was obtained from 1,015 women sellers on the platform on how their inclusion on the marketplace drives empowerment for other women like themselves.

2. #RayaBersamaShopee survey of more than two thousand participating sellers between March 18 to April 18 2022 , 70% of Shopee Sellers, who are female, said they were empowered to provide for their families and more than three dependents on average.

3. Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report between 23 December and 5 January 2023. Voluntary feedback from 2,150 buyers and 1,087 sellers on the platform found 3 rising trends:
a. Increased and savvier use of digital services
b. Growing adoption of digital services for rural communities
c. The rise of younger, more purposeful buyers

      Hashtag: #Shopee #RayaBersamaShopee #ShopeeSapotLokal

      The issuer is solely responsible for the content of this announcement.

      About Shopee

      Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

      Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region's digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

      Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

News from Asia

Japan’s Genre-Defying Creative Mixed Media Unit NIKO NIKO TAN TAN to Perform at Japan Expo Paris 2025

PARIS, FRANCE - Media OutReach Newswire - 4 July 2025 - NIKO NIKO TAN TAN, the creative mixed media musical unit that transcends genres with their blend of music, visuals, and art, just performed ...

Eid al-Adha in 2025: Octa broker's charity projects

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 July 2025 - Each year, Octa, a globally regulated and trusted broker since 2011, supports local communities in various regions through charity ...

AIA Hosts Healthcare Financing Summit To Foster Cross-Sector Collaborative Solutions for Hong Kong’s Healthcare Sustainable Future

HONG KONG SAR - Media OutReach Newswire - 4 July 2025 - AIA Hong Kong & Macau (AIA) hosted the inaugural Healthcare Financing Summit (the Summit) as an active step towards fostering cross-sect...

"Shanghai Cooperation Organization (SCO) National Bookshelf" Gets an Upgrade, with Four New Renowned University Sites

QINGDAO, CHINA - Media OutReach Newswire - 4 July 2025 – The 2024 Shanghai Cooperation Organization (SCO) National Publishing Industry Conference, successfully hosted by Qingdao Publishing Group, ...

Chubb Life Hong Kong Wins Five Awards at Bloomberg Businessweek/Chinese Edition "Financial Institutions 2025"

Celebrated for pioneering first-in-market features and integrated campaigns that reshape how Hong Kong plans for protection and legacy HONG KONG SAR - Media OutReach Newswire - 4 July 2025 - Chubb...

Wishpro Launches Advanced Magnetic Infusion Technology for Smarter Skin Management

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 July 2025 – Wishpro uses patented Magnetic Infusion Technology (MIT) to support deeper delivery of oil-based active ingredients. Designed to no...

MiLi Gears Up for Amazon Prime Day with Exclusive Deals on the MiTag Duo & LiTag Duo for Travel Gadgets Up To 30% Off

SHENZHEN, CHINA - Media OutReach Newswire - 4 July 2025 - MiLi is kicking off its biggest summer sale for Prime Day, July 8–11, with major discounts on all Bluetooth trackers...

The "Mystic Mountains and Rivers · Pursuing Dreams in Guizhou" Online Communication Special Event Makes Its Way to Malaysia

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 July 2025 - On July 4th, the "Mystic Mountains and Rivers · Pursuing Dreams in Guizhou" Online Communication Special Event was held in Kuala Lu...

Winners Announced at CoolThink@JC Competition 2025

HONG KONG SAR - Media OutReach Newswire - 5 July 2025 - The grand final of the ninth CoolThink@JC Competition, which encourages primary school students to leverage digital creativity to solve eve...

Angolan Diamond Leaders Endiama and Sodiam Join the Natural Diamond Council. De Beers Group Commits Additional Investment to Jointly Promote the Natural Diamond Industry.

HONG KONG SAR - Media OutReach Newswire - 7 July 2025 - Angola's two leading state-owned diamond institutions, ENDIAMA E.P. and SODIAM E.P., have formally announced their joint commitment to gener...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

THE FINE LINE WITHIN HILARIOUS SIGNAGE DESIGN FAILS

It seems like design failures still occur in today’s modern branding era, despite rigorous rounds of approvals behind the scenes. One signage show...

Sell by LayBy