Business Daily Media

The Times

.

German Centre Shanghai Chooses Sennheiser TeamConnect Ceiling 2 to Deliver Advanced Audio Experience

TeamConnect Ceiling 2 takes hybrid meeting and events experience to the next level

SHANGHAI, CHINA - Media OutReach - 3 March 2023 - German Centre Shanghai installed five Sennheiser TeamConnect Ceiling 2 (TCC 2) array microphones across two of its conference rooms, 'Munich' and 'Berlin', to enhance the audio experience during hybrid meetings and events. Spanning 200 square metres each, the conference rooms can be used separately or combined into a 500 square metre space that can accommodate up to 600 people for a stand-up reception.

German Centre Shanghai, located in Zhangjiang Hi-Tech Park in the heart of Pudong, Shanghai, is a 33,000 sqm international office and service complex that offers modern facilities, commercial space, conference and meeting facilities as well as networking opportunities and advisory services for its tenants and partners. It is now home to nearly 130 companies, including small and mid-sized German companies and international corporations.

A quest to satisfy the changing needs
Due to the pandemic and the increase in demand for better audio solutions to support hybrid events that are becoming increasingly popular, German Centre Shanghai decided to install five TCC 2 array microphones to meet the needs of its tenants and partners.

German Centre Shanghai installed 5 TCC 2s in its combined large meeting room
German Centre Shanghai installed 5 TCC 2s in its combined large meeting room

"With the large meeting space and capacity that we can accommodate, we often needed to cater for staff to be on standby to pass microphones around the meeting hall. This is not only time consuming and inefficient, but also poses hygiene risks in the current climate. We realized that our old setup was outdated and due for an upgrade," said Mr. Christian Sommer, CEO and Chairman of German Centre Shanghai.

A high versatile audio and conferencing solution
TCC 2's adaptive beamforming technology and TruVoicelift functionality can automatically detect and follow the active speaker, which greatly increases speech intelligibility, regardless of the room configuration, and allows participants to be heard clearly from every corner of the room. This flexibility proved to be the perfect solution for the modular event space. Speakers now have freedom of movement and can interact with participants without barriers.

TCC 2's TruVoicelift and adaptive beamforming technology increases speech intelligibility, regardless of the room configuration
TCC 2's TruVoicelift and adaptive beamforming technology increases speech intelligibility, regardless of the room configuration

One of the highlights of the conference rooms is the semi-automatic glass ceiling, which is stylish and allows natural light into the meeting rooms. However, the large area of glass on the ceiling also added many layers of complexity to the integration and audio solution design process. Glass causes sound reflection and extends reverberation time, which can affect speech intelligibility. Thankfully, TCC 2's super narrow 30° automatic beam can perfectly pick up sound from the direct audio source and significantly increase speech intelligibility.

With Sennheiser Control Cockpit, users can also define advanced exclusion zones to eliminate unwanted background noise, as well as priority zones within the meeting room, for focused and uninterrupted speech pick-up.

Making collaboration and learning easier
The workflow of TCC 2 is simple and straightforward. IT managers and end users can easily operate the system with no prior technical knowledge. This is in line with the mission of Sennheiser's Business Communication division to become the first choice for advanced audio technology that makes collaboration and learning easier.

"With this installation, we truly had a taste of Sennheiser's highest standard of professionalism, service standard, as well as quality advanced solutions. This project has helped to modernize and improve our offerings and our customers' experience. We hope that, in the future, more of our partners will get to experience Sennheiser's professional audio solutions," said Christian Sommer.

German Centre Shanghai is very satisfied with this collaboration with Sennheiser and believes that its tenants will continue to benefit from the elevated and fuss free audio and conferencing experience that it delivers. TCC 2 is compatible with leading video collaboration platforms and is certified for Tencent Meeting, DingTalk, Zoom as well as Microsoft Teams when deployed with Microsoft-certified DSPs.

Hashtag: #Sennheiser #TCC2 #GermanCenter #Shanghai #Meeting #Event #IT #Business #hybrid

The issuer is solely responsible for the content of this announcement.

About the Sennheiser brand

We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. Building the future of audio and bringing remarkable sound experiences to our customers – this is what the Sennheiser brand has represented for more than 75 years. While professional audio solutions such as microphones, meeting solutions, streaming technologies and monitoring systems are part of the business of Sennheiser electronic GmbH & Co. KG, the business with consumer devices such as headphones, soundbars and speech-enhanced hearables is operated by Sonova Holding AG under the license of Sennheiser.




News from Asia

Your next hire isn’t human: agnt8x Launches the World’s First AI Agent Recruitment and Workforce Management Platform

One platform to find, hire, onboard, manage and orchestrate AI agents across every major LLM provider, governed by one Passport, one audit trail and one contract, and built to become the neutral ma...

MOKiN Introduces Safe Swap Programme in Malaysia to Encourage Safer Charging Habits

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 3 June 2026 - MOKiN Malaysia, managed by Unipro Global Sdn Bhd, has launched its Safe Swap Programme, an initiative aimed at encouraging consumer...

From Masar Makkah to New destinations: Umm Al Qura for Development & Construction Launches New Five-Year Strategy and announces Its Second Destination in Makkah

MAKKAH, SAUDI ARABIA - Media OutReach Newswire - 4 June 2026 - Umm Al Qura for Development & Construction Company, the owner, developer, and operator of Masar Destination, has announced the re...

TrendAI™ Launches Inception Program to Power the Next Wave of Secure AI Innovation

Supported by AWS, GMI Cloud, and the AI startup ecosystem, initiative will equip more companies to deliver AI solutions that customers trust HONG KONG SAR - Media OutReach Newswire - 3 June 2026 -...

AECOM and Urban Land Institute launch inaugural Asia Pacific Infrastructure Innovation Index, highlighting region’s evolving infrastructure innovation priorities

HONG KONG SAR - Media OutReach Newswire - 4 June 2026 - AECOM, the trusted global infrastructure leader, and the Urban Land Institute (ULI), today announced the launch of the Asia Pacific Infrast...

FOTILE Celebrates 30 Years with MegaBox "BUILT-IN PRO" Opening on June 18

Launches First-Ever Immersive Smart Kitchen with Exclusive Offers HONG KONG SAR - Media OutReach Newswire - 4 June 2026 - FOTILE, a global leader in high-end kitchen appliances, has announced that...

TrendAI™ Joins Anthropic's Project Glasswing

Collaboration will support efforts to identify and remediate software vulnerabilities using advanced AI capabilities HONG KONG SAR - Media OutReach Newswire - 4 June 2026 - TrendAI™, the enterpri...

DFI Retail Group and Holland & Barrett to Partner to Redefine Wellness Across Asia

Multi-year partnership brings trusted, science-led wellness solutions to Guardian and Mannings customers across the region. SINGAPORE - Media OutReach Newswire - 4 June 2026 – DF...

Exotic Food Elevates Thai Brands onto the Global Stage

Transforming Thai Sriracha Sauce into a Premium Global Brand Exported to More Than 80 Countries, Generating Over THB 2 Billion in Revenue BANGKOK, THAILAND - Media OutReach Newswire - 4 June 2026...

WRISE Group Launches WRISE Master Trust in Hong Kong

Redefining Global Generational Wealth and Legacy Architecture for HNWIs and Family Offices HONG KONG SAR - Media OutReach Newswire - 4 June 2026 - WRISE Wealth Management ("WRISE"), one of Asia's ...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...

GEO and the AI search shift reshaping Australian and New Zealand business visibility

For years, one of the biggest digital marketing questions for businesses was ‘how do we get onto page one of Google?’ That question still matters, ...

Why self-service is reshaping fleet management for modern businesses

Fleet management today is constrained by fragmented systems and heavy administrative demands. A lot of the work still relies on booking vehicles and...