Business Daily Media

Men's Weekly

.

German Centre Shanghai Chooses Sennheiser TeamConnect Ceiling 2 to Deliver Advanced Audio Experience

TeamConnect Ceiling 2 takes hybrid meeting and events experience to the next level

SHANGHAI, CHINA - Media OutReach - 3 March 2023 - German Centre Shanghai installed five Sennheiser TeamConnect Ceiling 2 (TCC 2) array microphones across two of its conference rooms, 'Munich' and 'Berlin', to enhance the audio experience during hybrid meetings and events. Spanning 200 square metres each, the conference rooms can be used separately or combined into a 500 square metre space that can accommodate up to 600 people for a stand-up reception.

German Centre Shanghai, located in Zhangjiang Hi-Tech Park in the heart of Pudong, Shanghai, is a 33,000 sqm international office and service complex that offers modern facilities, commercial space, conference and meeting facilities as well as networking opportunities and advisory services for its tenants and partners. It is now home to nearly 130 companies, including small and mid-sized German companies and international corporations.

A quest to satisfy the changing needs
Due to the pandemic and the increase in demand for better audio solutions to support hybrid events that are becoming increasingly popular, German Centre Shanghai decided to install five TCC 2 array microphones to meet the needs of its tenants and partners.

German Centre Shanghai installed 5 TCC 2s in its combined large meeting room
German Centre Shanghai installed 5 TCC 2s in its combined large meeting room

"With the large meeting space and capacity that we can accommodate, we often needed to cater for staff to be on standby to pass microphones around the meeting hall. This is not only time consuming and inefficient, but also poses hygiene risks in the current climate. We realized that our old setup was outdated and due for an upgrade," said Mr. Christian Sommer, CEO and Chairman of German Centre Shanghai.

A high versatile audio and conferencing solution
TCC 2's adaptive beamforming technology and TruVoicelift functionality can automatically detect and follow the active speaker, which greatly increases speech intelligibility, regardless of the room configuration, and allows participants to be heard clearly from every corner of the room. This flexibility proved to be the perfect solution for the modular event space. Speakers now have freedom of movement and can interact with participants without barriers.

TCC 2's TruVoicelift and adaptive beamforming technology increases speech intelligibility, regardless of the room configuration
TCC 2's TruVoicelift and adaptive beamforming technology increases speech intelligibility, regardless of the room configuration

One of the highlights of the conference rooms is the semi-automatic glass ceiling, which is stylish and allows natural light into the meeting rooms. However, the large area of glass on the ceiling also added many layers of complexity to the integration and audio solution design process. Glass causes sound reflection and extends reverberation time, which can affect speech intelligibility. Thankfully, TCC 2's super narrow 30° automatic beam can perfectly pick up sound from the direct audio source and significantly increase speech intelligibility.

With Sennheiser Control Cockpit, users can also define advanced exclusion zones to eliminate unwanted background noise, as well as priority zones within the meeting room, for focused and uninterrupted speech pick-up.

Making collaboration and learning easier
The workflow of TCC 2 is simple and straightforward. IT managers and end users can easily operate the system with no prior technical knowledge. This is in line with the mission of Sennheiser's Business Communication division to become the first choice for advanced audio technology that makes collaboration and learning easier.

"With this installation, we truly had a taste of Sennheiser's highest standard of professionalism, service standard, as well as quality advanced solutions. This project has helped to modernize and improve our offerings and our customers' experience. We hope that, in the future, more of our partners will get to experience Sennheiser's professional audio solutions," said Christian Sommer.

German Centre Shanghai is very satisfied with this collaboration with Sennheiser and believes that its tenants will continue to benefit from the elevated and fuss free audio and conferencing experience that it delivers. TCC 2 is compatible with leading video collaboration platforms and is certified for Tencent Meeting, DingTalk, Zoom as well as Microsoft Teams when deployed with Microsoft-certified DSPs.

Hashtag: #Sennheiser #TCC2 #GermanCenter #Shanghai #Meeting #Event #IT #Business #hybrid

The issuer is solely responsible for the content of this announcement.

About the Sennheiser brand

We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. Building the future of audio and bringing remarkable sound experiences to our customers – this is what the Sennheiser brand has represented for more than 75 years. While professional audio solutions such as microphones, meeting solutions, streaming technologies and monitoring systems are part of the business of Sennheiser electronic GmbH & Co. KG, the business with consumer devices such as headphones, soundbars and speech-enhanced hearables is operated by Sonova Holding AG under the license of Sennheiser.




News from Asia

AIA Alta Club Launches Brain Health Programme

Pioneering World-First AI Retinal Scan for Early Detection and Proactive Prevention of Cognitive Decline HONG KONG SAR - Media OutReach Newswire - 2 March 2026 - AIA Alta Club, an exclusive membe...

Pokémon's 30th Anniversary: MemeStrategy (HKEX:2440) Launches World's First Tokenized Collectible Card Fund

Pioneering an Institutional - Level Approach for Cultural Assets HONG KONG SAR - Media OutReach Newswire - 2 March 2026 — MemeStrategy, Inc. ("MemeStrategy" or "the Company"; HKEX: 2440), an Asia...

Bridge Data Centres and Concord New Energy to Develop Singapore’s First Barge-Based Hydrogen Power Generation Solution for AI-Ready Digital Infrastructure

SINGAPORE- Media OutReach Newswire - 2 March 2026 – Bridge Data Centres (BDC) and Concord New Energy (CNE) have signed a Memorandum of Understanding (MOU) to jointly develop Singapore's...

Smart Design Global Awards 2026 Call for Final Applications Introducing Dual Incentive Scheme to Empower Local Talents to Go Global

Updated Format Grants Finalists with Exhibition Opportunities to Fuel Creativity HONG KONG SAR - Media OutReach Newswire - 2 March 2026 - The "Hong Kong Smart Design Awards" has officially been re...

Club 666 to Debut as Singapore’s First Micro Club, Featuring Capsule rooms for an Intimate, Curated Nightlife Experience

A discreet, reservation-led space in TPI Building designed for intimate experiences, elevated service, and a new kind of all-in-one entertainment destination SINGAPORE - Media OutReach Newsw...

Green SM Named "Best EV Carpooling App" In the Asia-Pacific Region

Ho Chi Minh, Vietnam - Media OutReach Newswire - 2 March 2026 - GreenSM has been honored at the Sensor Tower APAC Awards 2025 with the title of "Best EV Carpooling App...

Many happy returns as Kai Tak Sports Park celebrates first anniversary

Over 120 event days in first year of operation HONG KONG SAR - Media OutReach Newswire - 2 March 2026 - Hong Kong's Kai Tak Sports Park (KTSP) celebrated its milestone first anniversary on Sunday ...

Compax MVNE continues to support Airalo’s eSIM platform

VIENNA, AUSTRIA - Newsaktuall - 2 March 2026 - Compax, a leading solution provider in the MVNO and telco space, will continue to support Airalo, the world's first and largest eSIM platform...

MWC 2026 | China Telecom President Liu Guiqing Delivers Keynote Speech

BARCELONA, SPAIN - Media OutReach Newswire - 3 March 2026 - On March 2 local time, the 2026 Mobile World Congress (MWC 2026) opened in Barcelona, Spain. China Telecom President Liu Guiqing attende...

WRISE Group Announces Strategic Partnership in Thailand with IFCG

Strategic alliance with the leading Thai brokerage and advisory firm will see both companies expand capabilities to provide institutional-grade wealth management solutions in the country HONG K...

Is your search bar your competitor’s best salesperson?

A few weeks ago, I was watching the Super Bowl. Traditionally, those halftime ad spots are reserved for the world’s biggest, most established bran...

AIIMS Group and AdVisible merge

Two of Australia’s most established independent agencies unite, creating marketing powerhouse backed by three decades of combined experience     ...

Block's layoffs are a design win. Here's why

We spend millions designing features that save users 30 seconds. Block just saved thousands of employees 40 hours a week. That's not a crisis. That's...

Why I Decided to Build a Better Way to Build Homes

Why does building a home still feel like stepping into the unknown? In an industry where costs blow out and decisions come too late, certainty has...

Leonardo.Ai reveals new brand, expanding its creator-first platform for the next era of generative AI

The company has also launched its developer API to empower creators and builders to integrate AI into their workflows SYDNEY, Australia – 19 Febr...

Psychosocial injury risk starts inside workplace microcultures

Psychological injury is now one of the most expensive categories of workers compensation claims in Australia, with Safe Work Australia reporting t...