Business Daily Media

Men's Weekly

.

WeTV Kickstarts 2023 with Strong Momentum for Partnership and Content

WeTV reaffirms its commitments to Southeast Asia with quarterly roadshows on local projects and collaborations

SINGAPORE - Media OutReach - 1 February 2023 - WeTV, Southeast Asia's leading video-on-demand (VOD) and over-the-top platform (OTT), has achieved resounding success in its premium subscription services.

Additionally, WeTV's transactional subscription services (including fast track, rent, and EXPRESS) made up around 10% of its 2022's annual income. Reflecting its ongoing appeal for consumers and emerging opportunities for advertisers, WeTV will be ramping up engagement with partners and advertisers with quarterly roadshows in the region in 2023.

image-1.jpeg

Ranked one of the top three OTT platforms in Southeast Asian markets such as Indonesia and Thailand, WeTV has seen continued growth in its user base with approximately 40% growth in subscription income, supported by a 20% growth in monthly active users. The consumption time of Chinese dramas has increased by 15% year-on-year (YoY), and the aired duration of WeTV Chinese mini-series[1] also surged by an impressive 420%, reflecting a stronger consumer demand and appetite for shorter video content.

"WeTV's strong growth in 2022 reflects that consumers were able and willing to pay for high-quality content that WeTV offers, given the projected annual growth rate in the OTT market over the next few years," said Jeff Han, WeTV Director and Vice President of Tencent Video. "Our strong performance last year is testament to our compelling content line-up which appeals to regional audiences. This year, we will continue to work with partners to invest in producing top-quality original shows that consumers desire, particularly our WeTV mini-series, given its massive increase in popularity over the past year."

Additionally, WeTV has undergone user interface upgrades for its platform last year to provide an enhanced browsing and viewing experience for its users. Under the "Shows You Might Like" feature in the application, users are provided with more relevant choices based on what they like to watch.

Partnerships

To ensure sustained collaboration with renowned international brands and agencies, WeTV will hold partner roadshows in Southeast Asia every quarter to share upcoming projects and explore new partnership opportunities. Currently, advertising agencies such as GroupM, Omnicom Media Group (OMG), and Dentsu are tapping on WeTV's growing influence to reach out to their target audiences. WeTV will continue to target advertisers in their priority industries namely Computers, Communications, and Consumer Electronics (3C), Fast-Moving Consumer Goods (FMCG), and Cosmetics and Personal Care.

Against the backdrop of the rapidly expanding market for mobile-first OTT services, WeTV has also become a solid partner of local leading operators and telecommunication service providers, such as Telkomsel and Indihome in Indonesia as well as AIS in Thailand.

"As we aim to be a world-class digital lifestyle solutions provider, Telkomsel is excited to partner with top content providers such as WeTV," said Derrick Heng, Chief Marketing Officer of Telkomsel. "The partnership we have with WeTV have shown great results in terms of package transactions, increase in subscribers and payload consumption. We are looking forward to launching more strategic initiatives together with WeTV."

"IndiHome TV is a pay TV market leader in Indonesia, and as one of our major OTT partners, WeTV has exceeded our expectations by providing a diverse selection of Asian series and movies, particularly reflected by the success of local original series which are more relevant to the Indonesian audience," said Dedi Suherman, Head of TV Video Division of Telkom Indonesia. "We look forward to continuing the partnership of IndiHome TV with WeTV, and we are excited to see more of our subscribers enjoying WeTV."

2023 Content Line-Up

WeTV is committed to continue investing in prime, local original content and bringing the best of Asian entertainment to its viewers in the region, given the region's growing investment in Internet infrastructure, growing demand for quality content, and rapid digitalisation of film and television content.

Historical drama "Love Like the Galaxy" which was released last year, has achieved a new record high in terms of viewership and income among Chinese dramas since 2019. For local original content, Indonesian drama "Layangan Putus" which started broadcasting at the beginning of 2022 skyrocketed viewership on the platform to an all-time high. Meanwhile, "Kupu Malam" has become another in-demand drama comparable to "Layangan Putus" based on its current broadcasting performance.

For 2023, WeTV has in store an exciting slew of highly anticipated titles featuring star-studded casts, ranging from soft romance, fantasy, and even Wuxia dramas. These binge-worthy series include headliner period dramas "Lost You Forever" "The Legend of Shenli", as well as "Nothing but Love", featuring lead actor, Wu Lei of "Love Like the Galaxy" which topped WeTV's viewership in 2022. Also slated for release are "Wonderland of Love", "Snow Eagle Land" and "Sword and Fairy", a fantasy series adapted from a popular role-playing game, will feature Xu Kai.

In an effort to reach out to more viewers regionally, Tencent Video partnered with streaming platform Rakuten Viki last October to carry a large slate of Chinese drama series regionally. This year, regional viewers can also look forward to Indonesian WeTV Originals "Jodoh Atau Bukan" as well as "5 Detik dan Rasa Rindu", which also featured actress Prilly Latuconsina who also played in "My Lecturer My Husband" Seasons 1 and 2 which garnered huge success on WeTV.


[1] WeTV mini-series are dramas with 10-minute-long episodes.


Hashtag: #WeTV #VideoOnDemand #SoutheastAsia #Technology #OTTServices

The issuer is solely responsible for the content of this announcement.

About WeTV

WeTV is an Asian streaming service that sees the creation of premier video-on-demand (VOD) and provides over-the-top (OTT) local content. The streaming service provides content from around the region, including selected Chinese, Indonesian, Korean, Malaysian, Philippines and Thai series and movies. Operating as a freemium service, viewers can access some content without the need for a paid subscription and premium content at a small fee. The basic features also include free subtitles. WeTV is available on the browser at , or on the WeTV application that can be downloaded from the Apple Store for iOS users and the Google Play Store for Android users.

News from Asia

2025 China International Big Data Industry Expo opens in Guiyang, China

GUIYANG, CHINA - Media OutReach Newswire - 29 August 2025 - On August 28, the 2025 China International Big Data Industry Expo opened in Guiyang, Guizhou Province. Launched in 2015, it has become t...

Huatai Securities' H1 2025 Net Profit Surges Over 40%, Fueled by Tech Leadership and Global Growth

HONG KONG SAR - Media OutReach Newswire - 29 August 2025 - Huatai Securities ("Huatai" or "The Company") today announced its financial results for the first half of 2025, demonstrating significant...

Wesley Methodist School Celebrates Unity, Patriotism, and Diversity in Conjunction with National Day

Book Launch: Voices of Patriotism and Unity – The Recipe for Malaysia’s SuccessKUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 29 August 2025 - Wesley Methodist School launches a special commem...

Ingdan, Inc. (400.HK) Announces 2025 Interim Results

Highlights of the Interim Results for the Six Months Ended June 30, 2025: Benefiting from the sustained growth in AI computing power demand, the demand for chips has grown significantly a...

Lens Technology and Rokid Usher in a New Era for AR: A Synergy of Innovation and Ecosystem Integration

HONG KONG SAR - Media OutReach Newswire - 31 August 2025 - The augmented reality (AR) industry is witnessing an unprecedented surge, propelled by Rokid Glasses' record-breaking single-day sales of...

AIA Singapore engages Singapore Airlines Academy to redefine customer experience excellence and future-proof all its staff

SINGAPORE - Media OutReach Newswire - 1 September 2025 - Leading health insurance provider AIA Singapore today announced that it has engaged Singapore Airlines Academy, the training arm of Singapo...

Yanguan Sets Guinness World Record for "Most People Drumming Together to Greet the Tide," Building a Global Music Destination

JIAXING, CHINA - Media OutReach Newswire - 1 September 2025 - On the morning of August 26, at the Tide-Watching Resort Park in Yanguan Ancient City – also known as the "Tides and Music Resort" – a...

Aon Appoints Bonjay Koo as Enterprise Client Leader for South Korea

SEOUL, SOUTH KOREA - Media OutReach Newswire - 1 September 2025 - Aon plc (NYSE: AON), a leading global professional services firm, today announced Bonjay Koo has been appointed Enterprise Client...

The "Colorful Guizhou Style" once again swept the Washington Chinese Culture Festival, and the charm of Guizhou continuously attracts more followers from all over the world

WASHINGTON, US - Media OutReach Newswire - 1 September 2025 - On August 30, 2025 (US time), the 23rd Washington "Chinese Culture Festival" themed on "Meeting China · Experiencing China" was grandl...

Quality HealthCare Opens New Flagship Clinic in Prince’s Building

Supporting Wellness and Preventive Care in CentralHONG KONG SAR - Media OutReach Newswire - 1 September 2025 - Quality HealthCare Medical Services (QHMS) has opened its new flagship clinic on the ...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Revolutionizing Fulfillment: How Virtual Warehousing is Changing the Game?

The e-commerce landscape is evolving more rapidly than ever, and the way businesses are managing their fulfillment is also revolutionizing. At the...

SME lender Dynamoney welcomes new CEO, Brett Thomas

Strengthens growth ambitions and signals expanded offering Dynamoney, a leading commercial finance provider for Australian SMEs,  has today appoint...

The cost of ignoring AI governance in business

Artificial intelligence (AI) is no longer the promise of a distant future: it's active, embedded, and already shaping decisions across industries. H...

Quickli launches new SMSF product as free beta for limited time only

The leading technology provider for Australian mortgage brokers, Quickli, has answered the prayers of brokers yet again with the launch of a stand...

Portable Monitors for Coding and Programming Students

Today, coding and programming require more focus and efficiency. But, the most essential thing it demands is ample screen space. Students can stru...

Sell by LayBy