Business Daily Media

Business Marketing

WeTV Kickstarts 2023 with Strong Momentum for Partnership and Content

WeTV reaffirms its commitments to Southeast Asia with quarterly roadshows on local projects and collaborations

SINGAPORE - Media OutReach - 1 February 2023 - WeTV, Southeast Asia's leading video-on-demand (VOD) and over-the-top platform (OTT), has achieved resounding success in its premium subscription services.

Additionally, WeTV's transactional subscription services (including fast track, rent, and EXPRESS) made up around 10% of its 2022's annual income. Reflecting its ongoing appeal for consumers and emerging opportunities for advertisers, WeTV will be ramping up engagement with partners and advertisers with quarterly roadshows in the region in 2023.

image-1.jpeg

Ranked one of the top three OTT platforms in Southeast Asian markets such as Indonesia and Thailand, WeTV has seen continued growth in its user base with approximately 40% growth in subscription income, supported by a 20% growth in monthly active users. The consumption time of Chinese dramas has increased by 15% year-on-year (YoY), and the aired duration of WeTV Chinese mini-series[1] also surged by an impressive 420%, reflecting a stronger consumer demand and appetite for shorter video content.

"WeTV's strong growth in 2022 reflects that consumers were able and willing to pay for high-quality content that WeTV offers, given the projected annual growth rate in the OTT market over the next few years," said Jeff Han, WeTV Director and Vice President of Tencent Video. "Our strong performance last year is testament to our compelling content line-up which appeals to regional audiences. This year, we will continue to work with partners to invest in producing top-quality original shows that consumers desire, particularly our WeTV mini-series, given its massive increase in popularity over the past year."

Additionally, WeTV has undergone user interface upgrades for its platform last year to provide an enhanced browsing and viewing experience for its users. Under the "Shows You Might Like" feature in the application, users are provided with more relevant choices based on what they like to watch.

Partnerships

To ensure sustained collaboration with renowned international brands and agencies, WeTV will hold partner roadshows in Southeast Asia every quarter to share upcoming projects and explore new partnership opportunities. Currently, advertising agencies such as GroupM, Omnicom Media Group (OMG), and Dentsu are tapping on WeTV's growing influence to reach out to their target audiences. WeTV will continue to target advertisers in their priority industries namely Computers, Communications, and Consumer Electronics (3C), Fast-Moving Consumer Goods (FMCG), and Cosmetics and Personal Care.

Against the backdrop of the rapidly expanding market for mobile-first OTT services, WeTV has also become a solid partner of local leading operators and telecommunication service providers, such as Telkomsel and Indihome in Indonesia as well as AIS in Thailand.

"As we aim to be a world-class digital lifestyle solutions provider, Telkomsel is excited to partner with top content providers such as WeTV," said Derrick Heng, Chief Marketing Officer of Telkomsel. "The partnership we have with WeTV have shown great results in terms of package transactions, increase in subscribers and payload consumption. We are looking forward to launching more strategic initiatives together with WeTV."

"IndiHome TV is a pay TV market leader in Indonesia, and as one of our major OTT partners, WeTV has exceeded our expectations by providing a diverse selection of Asian series and movies, particularly reflected by the success of local original series which are more relevant to the Indonesian audience," said Dedi Suherman, Head of TV Video Division of Telkom Indonesia. "We look forward to continuing the partnership of IndiHome TV with WeTV, and we are excited to see more of our subscribers enjoying WeTV."

2023 Content Line-Up

WeTV is committed to continue investing in prime, local original content and bringing the best of Asian entertainment to its viewers in the region, given the region's growing investment in Internet infrastructure, growing demand for quality content, and rapid digitalisation of film and television content.

Historical drama "Love Like the Galaxy" which was released last year, has achieved a new record high in terms of viewership and income among Chinese dramas since 2019. For local original content, Indonesian drama "Layangan Putus" which started broadcasting at the beginning of 2022 skyrocketed viewership on the platform to an all-time high. Meanwhile, "Kupu Malam" has become another in-demand drama comparable to "Layangan Putus" based on its current broadcasting performance.

For 2023, WeTV has in store an exciting slew of highly anticipated titles featuring star-studded casts, ranging from soft romance, fantasy, and even Wuxia dramas. These binge-worthy series include headliner period dramas "Lost You Forever" "The Legend of Shenli", as well as "Nothing but Love", featuring lead actor, Wu Lei of "Love Like the Galaxy" which topped WeTV's viewership in 2022. Also slated for release are "Wonderland of Love", "Snow Eagle Land" and "Sword and Fairy", a fantasy series adapted from a popular role-playing game, will feature Xu Kai.

In an effort to reach out to more viewers regionally, Tencent Video partnered with streaming platform Rakuten Viki last October to carry a large slate of Chinese drama series regionally. This year, regional viewers can also look forward to Indonesian WeTV Originals "Jodoh Atau Bukan" as well as "5 Detik dan Rasa Rindu", which also featured actress Prilly Latuconsina who also played in "My Lecturer My Husband" Seasons 1 and 2 which garnered huge success on WeTV.


[1] WeTV mini-series are dramas with 10-minute-long episodes.


Hashtag: #WeTV #VideoOnDemand #SoutheastAsia #Technology #OTTServices

The issuer is solely responsible for the content of this announcement.

About WeTV

WeTV is an Asian streaming service that sees the creation of premier video-on-demand (VOD) and provides over-the-top (OTT) local content. The streaming service provides content from around the region, including selected Chinese, Indonesian, Korean, Malaysian, Philippines and Thai series and movies. Operating as a freemium service, viewers can access some content without the need for a paid subscription and premium content at a small fee. The basic features also include free subtitles. WeTV is available on the browser at , or on the WeTV application that can be downloaded from the Apple Store for iOS users and the Google Play Store for Android users.

News from Asia

Italian Brands Shine Bright with Cutting-Edge Dental & Technological Innovations at IDEM 2024

SINGAPORE - Media OutReach Newswire - 17 April 2024 - Back for its 13th edition, the highly anticipated IDEM 2024 (International Dental Exhibition and Meeting) returns from 19-21 April 2024, prom...

Arup and WWF to establish Nature-based Solutions standards for Hong Kong’s rural development

HONG KONG SAR - Media OutReach Newswire - 17 April 2024 - Arup and WWF released their joint research report 'Designing a Sustainable Rural Township With Nature-based Solutions' today. The research...

Putien at Galaxy Macau Marks Anniversary with Culinary Extravagant Showcase Featuring Authentic Fujian Delicacies by Six-hands Awarded Chefs

Hong Kong style western cuisine, enchanting Sakura afternoon tea and the time travel journey of Macallan's 200 years significant milestone MACAU SAR - Media OutReach Newswire - 17 April 2024 - Put...

United Terra Enterprises PLC proposed work plan for Visoka approved by regulatory body (AKBN) and state-run Albpetrol.

RUGGELL, LIECHTENSTEIN - EQS Newswire - 16 April 2024 – United Terra Enterprises PLC (together with Eurybia AG and its wholly owned Albanian subsidiary the "Group") is pleased to announce that Alba...

Schneider Electric and NVIDIA Redefine AI Data Center Design for Performance and Efficiency

HONG KONG SAR - Media OutReach Newswire - 17 April 2024 - Schneider Electric, the leader in the digital transformation of energy management and automation, shared a collaboration with NVIDIA to ...

VinFast Reports Unaudited First Quarter 2024 Financial Results

SINGAPORE - Media OutReach Newswire - 17 April 2024 - VinFast Auto Ltd. ("VinFast" or the "Company") (Nasdaq: VFS), a subsidiary of Vingroup JSC, today announced its unaudited financial resul...

Alliance to End Plastic Waste Solution Model Playbooks Document Comprehensive and Integrated Solutions to Enable Plastic Circularity

SINGAPORE - Media OutReach Newswire - 17 April 2024 - The Alliance to End Plastic Waste has published the first two in a series of 'Solution Model' playbooks, to improve the understanding of the m...

Renowned Dutch Microbiologist and Expert in Water Quality and Health Named Lee Kuan Yew Water Prize 2024 Laureate

SINGAPORE - Media OutReach Newswire - 16 April 2024 - Professor Gertjan Medema, 62 years old, has been awarded the prestigious Lee Kuan Yew Water Prize 2024 for his breakthrough research and disco...

Yeebo Passes Resolution at SGM on Disposal of 20.02% Equity Interest in Nantong Jianghai

Introduction of Strategic Shareholder Enhances Nantong Jianghai’s Growth Prospect HONG KONG SAR - Media OutReach Newswire - 17 April 2024 - Yeebo (International Holdings) Limited ("Yeebo" or th...

Celebrating K-Pop Fandom: Coca-Cola® Creations Drops Limited-Edition K-Wave Zero Sugar

Get ready to sip the latest beverage innovation from Coca-Cola™ & unlock exclusive experiences with J.Y. Park, Stray Kids, ITZY & NMIXX! SINGAPORE - Media OutReach Newswire - 8 April 2024 ...

Popular

Detecting and Mitigating Project Finance Risks

According to project management experts, project finance is a kind of systematized financing answer used to finance projects that are capital intensive where the investors have recourse. On the other hand, if the project does no...

How small businesses can prepare for the Christmas rush

With Christmas fast approaching, it may feel like your to-do list (both personally and professionally) is never-ending. To minimise the holiday stress and ensure your business can capitalise on Christmas and Boxing Day activ...

Money magazine’s annual Best of the Best

Money magazine’s annual Best of the Best issue, on sale now, is the nation’s leading independent guide to Australia’s best financial products and services.   The December-January issue of Money reveals Australia’s best financ...

Virtual Office
Tomorrow Business Growth