Business Daily Media

The Times


.

DEUTZ AG: ‘POWERING PROGRESS’ strategy program: DEUTZ enginges will continue to keep the world moving

  • Planned investment of more than €100 million in technologies of the future
  • Ambition to play an active role in market consolidation
  • DEUTZ to be carbon-neutral by 2050

COLOGNE, GERMANY - EQS Newswire - 19 January 2023 - DEUTZ continues to pursue its growth strategy with a clear framework for further business expansion. Through its Powering Progress strategy program, DEUTZ is actively engaging with the challenges of the shift to greener transportation and responding to the key market requirements of taking the internal combustion engine forward and developing new drive technologies. To achieve additional growth and greater profitability, DEUTZ has adopted the Dual+ strategy, which includes a new zero-emission product ecosystem alongside its core business in optimized internal combustion engines. Both segments will be supported through the global expansion of the high-margin service business.

The long-term goal of the restructured management team led by CEO Dr. Sebastian C. Schulte is to permanently establish DEUTZ among the top three independent drive manufacturers and to offer a fully carbon-neutral product and technology portfolio by no later than 2050.

Dr. Sebastian C. Schulte: "We want our engines to keep the world moving in the future, too. The industry sectors that make up our customer base are in the middle of a fundamental shift toward greater carbon neutrality. Transforming transportation is a huge task, but also a business opportunity for us. Through our Powering Progress strategy program, we aim to make the most of such opportunities, continue to grow profitably, and ensure that our business is carbon-neutral along the entire process chain by 2050."

DEUTZ CLASSIC: Optimized, highly efficient combustion engine technology provides a strong foundation

DEUTZ firmly believes that the heavy-duty sector and agriculture will continue to need clean and efficient internal combustion engines to ensure a seamless transition to the technologies of the future. That is why the Classic segment will continue to underpin corporate growth at DEUTZ. The expectation is that a significant uptick in performance, for example through better utilization of existing capacities and an optimized product portfolio, will enable an increase in engine production to over 200,000 units a year and a marked rise in profitability. To this end DEUTZ is also actively looking for M&A opportunities in a consolidating market.

DEUTZ GREEN: A carbon-neutral product ecosystem based on innovative strength, investment, and a technology-neutral approach

DEUTZ engines power machines that are, at present, responsible for high levels of carbon emissions. There is potential for improvement, which the Company aims to unlock as it creates a carbon-neutral product portfolio. DEUTZ is channeling its innovative strength and almost 160 years of engine development experience into its Green segment, based on an approach that is fundamentally technology-neutral. This means improving the carbon footprint of internal combustion technology, for example through the use of hydrogen or synthetic fuels and developing alternative drive systems such as electric drives. To reflect the changing demands on the infrastructure that is required to keep an engine running, DEUTZ intends to extend its service offering across the entire product ecosystem. The aim is to harness new value chains, for example, when it comes to charging electric machines or supplying the fuel for hydrogen engines. Over the next three years, DEUTZ plans to invest well over €100 million in the Green segment.

Expansion of the service business – The benefits of the Dual+ strategy

Around the world, DEUTZ engines are in operation for around ten years on average in some of the most unforgiving conditions. The aim is to make more of the inherent potential in service and aftersales going forward, and DEUTZ is supporting the Classic and Green segments through the global expansion of its profitable service business. This includes the enlargement of regional sites, the repair and maintenance of third-party engines, and the expansion of the service business through acquisitions and strategic partnerships. The commercial goal of the campaign is to grow the service business's share of revenue to over €500 million in the coming years while maintaining profitability.

Beyond optimizing internal combustion engine technology and establishing a future-proof product and technology portfolio, CEO Dr. Sebastian C. Schulte believes the strategy program also offers opportunities for growth and change within DEUTZ: "Our strategy program is aimed at opening up new growth opportunities and gaining market share. We have to change as an organization if we want to achieve this. Adopting an entrepreneurial mindset will need to come as naturally as ensuring that our engines are as close to perfection as they can possibly be."

The issuer is solely responsible for the content of this announcement.

About DEUTZ AG

DEUTZ AG, a publicly traded company headquartered in Cologne, Germany, is one of the world's leading manufacturers of innovative drive systems. Its core competencies are the development, production, distribution, and servicing of drive solutions in the power range up to 620 kW for off-highway applications. The current portfolio extends from diesel, gas, and hydrogen engines to hybrid and all-electric drives. DEUTZ drives are used in a wide range of applications including construction equipment, agricultural machinery, material handling equipment such as forklift trucks and lifting platforms, commercial vehicles, rail vehicles, and boats used for private or commercial purposes. DEUTZ has around 4,750 employees worldwide and over 800 sales and service partners in more than 130 countries. It generated revenue of around €1.6 billion in 2021. Further information is available at .

News from Asia

Hong Kong Hosts Lions International Convention for the Third Time

Over Ten Thousand International Delegates Gather in Hong Kong Confirming City’s Status as World’s Meeting PlaceHONG KONG SAR - Media OutReach Newswire - 4 July 2026 - The Hong Kong Tourism Board i...

VinFast honored for investor relations excellence at the Asian Excellence Awards 2026

HONG KONG SAR - Media OutReach Newswire - 4 July 2026 - At the Asian Excellence Awards 2026 ceremony held in Hong Kong, VinFast was recognized with three prestigious awards, including Best Invest...

Montfort Boys Town Reinforces Malaysia’s TVET Talent Pipeline With 107 Skilled Graduates

MBT Strengthens Commitment To Empowering Neurodivergent Learners Through Inclusive Vocational TrainingSELANGOR, MALAYSIA - Media OutReach Newswire – 3 July 2026 – Montfort Boys Town has produced y...

HARRIS Hotel & Conventions Sunshine Penang Opens, Marking the Brand’s First Presence in Malaysia

The Ascott Limited introduces a vibrant integrated stay, events and lifestyle hotel within Sunshine Central, Ayer Itam.PENANG, MALAYSIA - Media OutReach Newswire - 3 July 2026 - HARRIS Hotel &...

Lawnova Returns to spoga+gafa with Second-Generation Robotic Mower Built for AI Boundary Setup-Free Navigation

COLOGNE, GERMANY - Media OutReach Newswire - 3 July 2026 - As spoga+gafa opens its doors in Cologne, Yosemite Robotics is returning to Europe with Lawnova, its own robotic mower brand, and a secon...

Southeast Asia’s First AIGC Creation Ecosystem Platform - Omirol Launched, Partnering with China’s V Valley Industrial Chain to Build a New China–Malaysia AI Landscape

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 3 July 2026 - The 2026 Malaysia AI Innovation and Development Exchange Forum and the launch of Omirol, Southeast Asia's first native AIGC creatio...

Kara Capital leads Japanese consortium into $454 million World Square Office Acquisition

SINGAPORE - Media OutReach Newswire - 3 July 2026 - Kara Capital is pleased to announce that it has successfully advised a consortium of Japanese corporate investors in connection with the ac...

Elm to Showcase Saudi Digital Transformation Model at LEAP East Hong Kong, Eyes APAC Collaboration

HONG KONG SAR - Media OutReach Newswire - 3 July 2026 - Saudi Arabia's Elm Company will take part in LEAP East Hong Kong 2026 as Business Solutions Partner, the company has announced, ahead of th...

THINKCAR Unveils Tyler as the Industry's First AI Diagnostic Agent at Global Distributors Conference

SHENZHEN, CHINA - Media OutReach Newswire - 3 July 2026 - The automotive aftermarket faces a technician shortage: only one candidate exists for every four open roles. Today, THINKCAR unveiled Tyle...

Stewardship Asia Centre Rebrands as Steward Leadership Institute, Marking a New Chapter in Its Mission to Build Purpose-Driven Leaders

The rebrand reflects the organisation's evolution from a convening platform to a fully-fledged institute equipping leaders to create lasting value for organisations, society, and the environment.SI...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...