Business Daily Media

Men's Weekly

.

Tourism Bureau’s Taiwanese gourmet food truck

Tourism Bureau spokescouple Kim Jae-woo and his wife make a surprise appearance to promote tourism in Taiwan with Oh!Bear

TAIPEI, TAIWAN - Media OutReach - 1 December 2022 - To publicize the opening of Taiwan's borders on October 13, the Tourism Bureau organized the itinerant Taiwanese gourmet food truck activity in Korea featuring a surprise appearance by the Tourism Bureau spokescouple Kim Jae-woo and his wife! They joined forces with Oh!Bear, the Tourism Bureau's mascot, to support the Tourism Bureau, and their adorable interactions caused chuckles in the audience, bringing the first major offline event organized by the Tourism Bureau in Korea after the pandemic to an exciting and successful conclusion.

Tourism Bureau’s Taiwanese gourmet food truck activity
Tourism Bureau’s Taiwanese gourmet food truck activity

The Tourism Bureau recently concluded a 5-day Taiwanese gourmet food truck tour in Busan, Daegu, Gwangju, and Seoul. The event attracted at least 2500 people, generating 1,378 check-ins on social media, and 224 news had been released, as well as plenty of online discussions and interactions. A total of 2,500 meals were handed out, demonstrating Taiwanese people's passion for traveling.

The Tourism Bureau served iconic Taiwanese dishes such as miners' bento and bubble tea for the food truck experience. In particular, miners' bento features abundant, nutritious ingredients such as spare ribs, a wide selection of side dishes, eggs, etc., making it a favorite delicacy of Jinguashi among travelers along the Yeshijinjiu route (Yehliu, Jinguashi, Jiufen, and Shifen)! After enjoying the delicious miners' bento in Jinguashi, you may also take the lunch box and tableware home as souvenirs!

For the first major offline event held by the Tourism Bureau since the pandemic, it has spared expenses in introducing authentic miners' bento and bubble tea to Korea and sharing them with the public, thereby demonstrating the Tourism Bureau's emphasis on the Korean market.

According to the Tourism Bureau's spokescouple, Kim Jae-woo and his wife are thrilled to partake in the event as the Tourism Bureau's spokescouple. Speaking of Taiwan, images of night market delicacies immediately come to mind; however, a plethora of Michelin and Bib Gourmand-recommended gourmet foods are also available! Taiwan has opened up its borders since October 13, so everyone is welcome to visit the country and experience its diverse charisma! See you in Taiwan!

Hashtag: #TourismBureau

The issuer is solely responsible for the content of this announcement.

News from Asia

TVB Unveils Artiste-Creator Network (ACN) at MarketingPulse 2026

How TVB’s ACN is shaping the creator economy by empowering brands to leverage premium talent-turned-creators for authentic, multi-platform storytelling HONG KONG SAR - Media OutReach Newswire - 19...

Melco achieves top result in MICHELIN Guide Hong Kong & Macau 2026

MACAU SAR - Media OutReach Newswire - 19 March 2026 - Melco Resorts & Entertainment has once again solidified its position as a global leader in fine dining, leading Macau in MICHELIN Guide H...

Li Ning Company Limited Announces 2025 Annual Results

Anchored in a "Single Brand, Multi-categories, Diversified Channels" Strategy Technology and Premium Sports Resources Drive Our Competitive Edge FINANCIAL ...

Deleted

This Press release has been killed

SEEK’s AI Lead Speaks at Global Talent Summit: How responsible AI is helping connect candidates and hirers with trust in an increasingly noisy hiring market

Jobsdb by SEEK hosts “The Hong Kong HR Awards 2025/26” celebrating industry excellence HONG KONG SAR - Media OutReach Newswire - 20 March 2026 - Mr Grant Wright, Group Executive, Artificial Intel...

SIM Global Education Highlights Integrated Undergraduate Experience, Combining Academic Learning and Career Preparation

SINGAPORE - Media OutReach Newswire - 20 March 2026 - Undergraduate education today extends beyond academic instruction, with institutions increasingly emphasising the development of practical ski...

"The Majestic Han: A Golden Age of Vigour and Cultural Integration" exhibition opens

HONG KONG SAR - Media OutReach Newswire - 19 March 2026 - The opening ceremony of the exhibition titled "The Majestic Han: A Golden Age of Vigour and Cultural Integration" was held today (March 19...

PFIS Group Announces Global Rebranding to Alpina Legacy: A Strategic Evolution Grounded in Swiss Excellence

HONG KONG SAR - Media OutReach Newswire - 20 March 2026 - PFIS Group, a Swiss-rooted wealth structuring advisory firm, today announced a comprehensive rebranding to Alpina Legacy. This strategic ...

Global Talent Summit Week Looks Ahead to the Future Workplace in the AI Era

Nobel Laureate affirms Hong Kong's strengths in attracting global high-calibre talent, contributing to the country's drive to become a high-technology hub HONG KONG SAR - Media OutReach Newswire -...

CREGIS Empowers Hong Kong Custodians and Trustees to Build a Solid Foundation for Digital Asset Governance

HONG KONG SAR - Media OutReach Newswire - 20 March 2026 - CREGIS, a leading Hong Kong-based digital asset infrastructure provider, recently announced that its privatized deployment solution, CREG...

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

The narrative around changing attitudes to car ownership has long focused on Gen Z. Younger Australians are often portrayed as the generation movi...

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Launchd, Australia's leading talent-first creator economy group, has acquired WeAreTENZING, one of New Zealand's most respected talent agencies, b...

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Global Thryv voices bring a sharper lens to International Women’s Day

Thryv® (NASDAQ: THRY), ANZ’s leading AI-enabled small business marketing software platform provider, marks International Women’s Day (IWD) with a bu...

AI curiosity fuels new wave of employee-led innovation in Australia

Leaders across Australia are asking themselves how they can ensure their employees get the most out of AI. We recently conducted research to help an...