Business Daily Media

Times Advertising

.

Tourism Bureau’s Taiwanese gourmet food truck

Tourism Bureau spokescouple Kim Jae-woo and his wife make a surprise appearance to promote tourism in Taiwan with Oh!Bear

TAIPEI, TAIWAN - Media OutReach - 1 December 2022 - To publicize the opening of Taiwan's borders on October 13, the Tourism Bureau organized the itinerant Taiwanese gourmet food truck activity in Korea featuring a surprise appearance by the Tourism Bureau spokescouple Kim Jae-woo and his wife! They joined forces with Oh!Bear, the Tourism Bureau's mascot, to support the Tourism Bureau, and their adorable interactions caused chuckles in the audience, bringing the first major offline event organized by the Tourism Bureau in Korea after the pandemic to an exciting and successful conclusion.

Tourism Bureau’s Taiwanese gourmet food truck activity
Tourism Bureau’s Taiwanese gourmet food truck activity

The Tourism Bureau recently concluded a 5-day Taiwanese gourmet food truck tour in Busan, Daegu, Gwangju, and Seoul. The event attracted at least 2500 people, generating 1,378 check-ins on social media, and 224 news had been released, as well as plenty of online discussions and interactions. A total of 2,500 meals were handed out, demonstrating Taiwanese people's passion for traveling.

The Tourism Bureau served iconic Taiwanese dishes such as miners' bento and bubble tea for the food truck experience. In particular, miners' bento features abundant, nutritious ingredients such as spare ribs, a wide selection of side dishes, eggs, etc., making it a favorite delicacy of Jinguashi among travelers along the Yeshijinjiu route (Yehliu, Jinguashi, Jiufen, and Shifen)! After enjoying the delicious miners' bento in Jinguashi, you may also take the lunch box and tableware home as souvenirs!

For the first major offline event held by the Tourism Bureau since the pandemic, it has spared expenses in introducing authentic miners' bento and bubble tea to Korea and sharing them with the public, thereby demonstrating the Tourism Bureau's emphasis on the Korean market.

According to the Tourism Bureau's spokescouple, Kim Jae-woo and his wife are thrilled to partake in the event as the Tourism Bureau's spokescouple. Speaking of Taiwan, images of night market delicacies immediately come to mind; however, a plethora of Michelin and Bib Gourmand-recommended gourmet foods are also available! Taiwan has opened up its borders since October 13, so everyone is welcome to visit the country and experience its diverse charisma! See you in Taiwan!

Hashtag: #TourismBureau

The issuer is solely responsible for the content of this announcement.

News from Asia

Heritage Spanish brand Osborne taps Singapore distributor Octopus to drive Asia-Pacific Growth

Partnership opens pathway for joint product development and regional expansion Osborne aligns interests by taking S$5m equity stake in Octopus SINGAPORE...

GSM Launches Green SM Platform, A Multi-Service Technology Platform, In Indonesia And The Philippines

JAKARTA, INDONESIA/ MANILA, PHILIPPINES - Media OutReach Newswire - 13 April 2026 - Green and Smart Mobility Joint Stock Company (GSM) today announced the launch of its shared business platform, ...

New Zealand Returns to Food and Hospitality Asia 2026 With National Pavilion Featuring 15 Premium Food and Beverage Exporters

SINGAPORE - Media OutReach Newswire - 14 April 2026 - New Zealand returns to Food and Hospitality Asia (FHA) for the first time since 2018 with a dedicated national pavilion showcasing 15 food and...

Media OutReach Newswire Appoints Pamela Phua as Managing Partner, Southeast Asia to Champion Singapore and Southeast Asian Brand Expansion into Global Markets

SINGAPORE - Media OutReach Newswire - 14 April 2026 - Media OutReach Newswire, Asia Pacific's first and only global newswire, has appointed Ms Pamela Phua as Managing Partner, Southeast Asia. This...

Skincare Brand KK Éclat Celebrates Vogue Beauty Award Triumph with Exclusive Gala in Hong Kong

Vogue Beauty Award Winner KK Éclat Hosts Exclusive Gala HONG KONG SAR - Media OutReach Newswire - 14 April 2026 - In March 2026, French luxury skincare brand KK Éclat hosted a special celebratory ...

Otis Takes Majority Stake in WeMaintain, Supporting Growth and Innovation in Service Technology

HONG KONG SAR - Media OutReach Newswire - 14 April 2026 - Otis Worldwide Corporation (NYSE: OTIS), the world's leading company for elevator and escalator manufacturing, installation, service and ...

Vietnam-China Agricultural Cooperation in a New Era: From Strategic Vision to a Sustainable and Prosperous Supply Chain

BEIJING, CHINA - Media OutReach Newswire - 14 April 2026 - At the invitation of General Secretary of the Central Committee of the Communist Party of China and President of the People's Republic of...

ISCA and LawSoc Team Up to Help Professional Services Firms Expand Regionally and Offer More Value

SINGAPORE - Media OutReach Newswire - 14 April 2026 - The Institute of Singapore Chartered Accountants (ISCA) and the Law Society of Singapore (LawSoc) today signed a Memorandum of Understanding t...

SEOExpert Launches in Singapore's Digital Marketing Space With Proprietary AI and a Results-Only Promise

SINGAPORE - Media OutReach Newswire - 14 April 2026 - Singapore's digital marketing industry has a trust problem, and SMEs are feeling it the most. The pattern is familiar: thousands a month on ...

Hainan Tourism Promotion Seminar Lands in Madrid, Paving the Way for Deeper Cultural and Tourism Ties Between China and Spain

MADRID, SPAIN - Media OutReach Newswire - 14 April 2026 - Recently, the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, China, hosted a Hainan tourism promotion se...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...