Business Daily Media

The Times

.

Have a MOOMIN Christmas! 7-Eleven and the Moomins Launch 8 Go Green Bags Made With Sustainable Materials and Compliant with EU SVHC Standards to Help Protect the Planet

HONG KONG SAR - Media OutReach - 24 November 2022 - Christmas will be here before we know it so it's time to start thinking about gifts for friends and family to put a smile on their faces at everyone's favourite time of the year! So that's why 7-Eleven has teamed up with the Moomin – the iconic magical characters from Finland – to create a series of eight bags full of festive spirit for its final collectible programme of the year.

For the first time ever, the bags are made with greener and more sustainable materials. The eight Go Green Bags feature eight popular Moomin characters including Moomin, Snorkmaiden, Little My, Snufkin, Moominpapa, Moominmamma, the Hattifatteners and Stinky. They not only come in different sizes and styles but also a stunning spectrum of colours incorporating forest-inspired patterns – they're the perfect Christmas accessory or gift idea for loved ones! Whether for work, school, days out or outdoor activities, there's a bag in the collection for everyone! Mix and match them to your outfit or occasion!


For the first time, this stylish collection is made with sustainable materials and compliant with EU SVHC standards

7-Eleven is committed to helping protect the planet and for the first time, this collection has been successfully certified by two internationally recognised standards to verify its green credentials – the Global Recycle Standard and Intertek's Green Leaf Mark (GLF-07-APAC-22-1557). Each bag is made with recycled materials and manufactured in a greener and more sustainable way resulting in lower carbon emissions and less pollution. The Go Green Bags are not only high quality but also versatile and practical making them the perfect presents for friends (or a treat for yourself!) this Christmas. This series of bags will drop at 7-Eleven on 23 November at 7am so spread some festive cheer and redeem the complete collection!

Limited-Edition Go Green Bag Product Details

1. Moomin
Add a pop of colour to your day with this bright yellow bag featuring Moomin picking wildflowers. This large yet lightweight shopping tote can be worn over the shoulder so is ideal for carrying your daily shopping. Perfectly portable, it can also be folded and rolled up for quick and easy storage.

Size: Approx. 45cm (width) x 38cm (height)

2. Little My
This sturdy and durable Scandinavian style tote is made with recycled materials and decorated with an eye-catching floral pattern and Little My. Its long strap means it can be conveniently worn over the shoulder. It's big enough to carry notebooks, laptops, A4 folders and more, so ideal for work or school.

Size: Approx. 32cm (width) x 38cm (height)

3. The Moomin Family
This cute yet practical lunch bag features Moomin, Snorkmaiden, Moominpapa and Moominmamma. The bag's wide mouth design with dual zipper closure makes it easy to store and take out your lunchbox. With its wide rectangular base, it can hold two regular-sized lunchboxes so perfect for office workers and students alike!

Size: Approx. 23cm (width) x 15cm (height)

4. Snufkin
The simple design of this practical crossbody pouch featuring Snufkin in classic forest green makes it suitable for everyone! With its climbing rope shoulder strap, it can hold A5 sized items so is great for keeping your passport and wallet safe when travelling or on days out.

Size: Approx. 22.5cm (width) x 17cm (height)

5. Moominvalley
This bright orange multi-purpose zipper pouch is made with recycled materials and features the Moomins and Hattifatteners enjoying drinks and treats at a party! Approximately A5 sized, it's big enough to carry a mini tablet or be used as a make-up bag to organise all your essentials!

Size: Approx. 22cm (width) x 16cm (height)

6. Hattifatteners
This stylish black and white crossbody pouch with dual compartments is decorated with the magical Hattifatteners in a fashionable monochromatic design. The front flap has two snap buttons and doubles as a convenient pocket to store small items such as receipts, tissues, hand sanitiser, lipstick or your Octopus card. You can use the main compartment to carry your phone and purse. This pouch might be compact but it's spacious!

Size: Approx. 10cm (width) x 18cm (height)

7. Stinky
The loveable rogue Stinky is one of the rarer Moomin characters!

His stylish grey and black waist pouch can be worn and carried in three different ways – around the waist, across the body or over the shoulder. Simply adjust the strap as you like. It's very versatile and a great bag for hiking, travelling or exercise. With its dual compartment design, use it to carry your water bottle, anorak and wallet! Perfect for days out!

Size: Approx. 31cm (width) x 16cm (height)

8. Moomin in Nature
This bright blue Scandi style bag brings together the main Moomin characters – Moomin, Little My and Snufkin. It has a long shoulder strap and a handle so you can wear it cross-body or carry it with your hand as you wish! Made from a thicker more durable material, it's spacious and strong enough to fit a 14-inch laptop so is super practical!

Size: Approx. 30cm (width) x 35cm (height)

PRODUCT INFORMATION:
  • We are not responsible for any damage to this product caused from misusage.
  • This is not a toy. Not suitable for children under 4 years old.
  • This product contains cord which presents a potential strangulation hazard. Adult supervision required.
  • Do not place near heat sources such as gas stove, ovens and heaters to avoid fire or damage.
  • Do not use dryer or hot air blower to avoid damage.
  • Wipe clean only. Only use water with mild soap. Remove the soap residue by using damp cloth.
  • Ensure it has been completely dried before storage. Keep in cool and dry place.
  • The slight color variance on decoration is an acceptable phenomenon.

Limited-Edition Go Green Bag Redemption Details:


From 23 November 2022 (7am) to 3 January 2023, customers will receive one stamp upon a $20* purchase and one more stamp for every additional $10 purchase at a 7-Eleven store*. From 23 November 2022 (7am) to 6 January 2023 (6 weeks and 3 days in total), customers can redeem 2 Go Green Bags randomly with 12 stamps plus $78 or 1 Go Green Bag randomly with 8 stamps plus $45.

From 23 November 2022 (7am) to 3 January 2023, yuu Members can redeem 1 Go Green Bag randomly with 8,800 yuu Points plus $8. Item redemption period in store: 23 November 2022 (7am) to 6 January 2023 (6 weeks and 3 days in total).

# Excluding the purchase of 7-Eleven pre-order items, yuu Member pre-order/reserve items, cigarettes, milk powder, online game cards, collectible programme redemption items, mobile prepaid sim/mobile sim cards/value-added coupons, Octopus cards/products, Macau Pass cards/products, gift cards, prepaid cards, admission tickets/tickets/stamps, and plastic shopping bag charges. Also excluding payment for the following services including but not limited to: Octopus last 10 transactions printout, prepayment, Pin-On-Receipt, bill payment, donation, top up (including but not limited to Octopus, Alipay, WeChat, Tap & Go, TNG, Macau Pass, May and other e-wallets), fax & photocopying, mobile phone charging services, parcel pick-up and return, locker services, parking fee payment, Inspiration Lake activities, self-service laundry etc.

* Transactions at Inspiration Lake Recreation Centre, Team Disney, Hong Kong Disney Resort stores and Hong Kong Disney Resort Food Kiosk are excluded.

Hashtag: #7ElevenHK #7ElevenMacau #Moomin #GoGreenBags

The issuer is solely responsible for the content of this announcement.

About the Global Recycling Standard (GRS)

The GRS is an international, voluntary, full product standard that sets requirements for third-party certification of recycled content, chain of custody, social and environmental practices and chemical restrictions. For a product to qualify for this certificate it must contain at least 20% recycled materials with each stage of production required to be certified. Chemicals that potentially could harm are banned from GRS products.

About Intertek’s Green Leaf Mark

Intertek's Green Leaf Mark verifies that products have been manufactured in a sustainable and environmentally friendly way. All products certified by this certification have passed the EU Substances of Very High Concern (SVHC) test to ensure that they do not contain substances that pose serious risks to human health or the environment, including carcinogens, mutagens or other harmful chemicals.

News from Asia

Siam Piwat appoints The Bureau of Wonders as international public relations consultant for Siam Paragon Bangkok Watch Week 2026

BANGKOK, THAILAND - Media OutReach Newswire - 29 June 2026 – Siam Piwat Group, a leading real estate and retail developer, and operator of world-class destinations including Siam Paragon, Siam Ce...

illum.e Opens Sixth Campus in Tampines as MOE Reforms Drive Demand for Thinking-Based Learning

SINGAPORE - Media OutReach Newswire - 29 June 2026 - illum.e, a three-time SME 500 award winner and MOE-registered tuition provider, has announced the launch of its sixth campus at Tampines Point...

De Beers Shares Latest Research On Us Consumer Trends

The Diamond Report includes insights on who is buying diamonds and why, based on a study of 18,500 women across the industry’s largest consumer market LONDON, UK - Media OutReach Newswire - 29 Jun...

SIM Highlights the Importance of University Networks in Higher Education Decisions

SINGAPORE - Media OutReach Newswire - 29 June 2026 - As students and families evaluate higher education options, academic quality and programme offerings remain central considerations. However, ...

The Work Project to Open Third London Location at UK's Largest Net Zero Office Development

LONDON, UNITED KINGDOM - Media OutReach Newswire - 29 June 2026 - The Work Project (TWP) has signed a lease with global real estate investment manager BGO to open its third London location at 105 ...

Construction Management Awards 2026 - Now open for nomination Introduction of the Inaugural "Excellent Construction Safety Culture Award" Guides the Construction Industry Toward a New Milestone in Safety

HONG KONG SAR - Media OutReach Newswire - 29 June 2026 - Organised by the Hong Kong Institute of Construction Managers (HKICM / the Institute), the biennial flagship event of the construction indu...

Where Minds Meet to Launch Space Economy Association Off the Ground

Spacebiz in Hong Kong - a golden opportunity for Professional Services and STEMHONG KONG SAR - Media OutReach Newswire - 29 June 2026 - Space Economy Association (Hong Kong) Ltd, or "SEA", officia...

Media Startup ‘World & New World Journal’ Redefines Global Current Affairs with 7-Language Service

Built a premier knowledge platform for defense, diplomacy, and economics powered by 570+ global scholars and experts. Secured high-quality multilingual content through rigorous lo...

Taiwan entrepreneur Time Light Care brings smart elderly care to mainland as silver economy gains ground

TIANJIN, CHINA - Media OutReach Newswire - 29 June 2026 - A smart elderly care enterprise branded Time Light Care, based in north China's Tianjin, has developed a proprietary smart elderly care ma...

Bracell Welcomes Fernando Branco’s Appointment to Lead ABAF and Reinforces Commitment to Sustainable Forestry Development in Bahia

SINGAPORE - Media OutReach Newswire - 29 June 2026 - Bracell congratulates Fernando Branco, the company's Treasury Manager, on his appointment as President of the Board of Directors of the Bahia A...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...