Business Daily Media

Men's Weekly

.

Food tech startup Natural Trace appoints Singaporean CEO

SINGAPORE - Media OutReach - 19 October 2022 - Food tech startup, Natural Trace, names Singaporean venture builder CL Goh as their CEO. Goh, an early investor through Blue InCube Ventures in the company, will continue to work with co-founders, Dr Chantal Roth and Prof.

Lukas Muller, as they focus on research and development. The company is also looking to build and expand their Singapore team.

"I look forward to leading and supporting the Natural Trace team in its mission to solve traditional food traceability and provenance issues with in-product tagging technology," said CL Goh, CEO and Co-Founder of Natural Trace.

Natural Trace's technology proven to be robust through rigorous testing

Just four months after the company's launch in June 2022, Natural Trace has successfully verified the robustness of its first product, NaturalTag. This patented food-grade microbial identifier can be added to any food product for supply chain traceability. Two species of the NaturalTag have been proven to be capable of withstanding the high-pressure, high temperatures of up to 220°C, and highly aggressive process of coffee bean roasting. The product can now offer producers, roasters, and sellers around the world a tamper-proof traceability solution along the entire coffee value chain.

"This positive result with coffee beans adds to NaturalTag's growing repertoire of successful proofs of concept. We are in discussions with a winery in New Zealand and a honey farm in Canada to incorporate NaturalTag into their products," added Goh. "Our tests with vanilla extract and palm oil have also shown great success and we are excited to work with more growers and companies in implementing this solution for other food products."

Natural Trace to participate in Agri-Food Tech Expo Asia 2022

Goh will be speaking as a panellist on the future of food safety and supply chain traceability at the Agri-Food Tech Expo Asia 2022, held from 26-28 October in Singapore. The panel will explore the different elements of the digital ecosystems that drive its food safety outcomes. Natural Trace will be presenting NaturalTag and its solution ecosystem that aims to tackle food safety, provenance, and traceability as an exhibitor at the Expo.

Hashtag: #NaturalTrace #FoodSafety

About Natural Trace

Natural Trace was founded by Dr Chantal Roth and Prof Lukas Muller in 2022 through a convergence of food science, bioinformatics and DNA sequencing expertise. Backed by experienced veterans in the food industry, the company developed NaturalTag, the world's first food-safe in-product tag solution, to assure traceability and transparency at every step of the supply chain. NaturalTag works with a cloud-based database for consumers to quickly access information on the ingredients' origins.

For more information, please visit .

News from Asia

Singapore-Led Professional Services Centre Opens in Shanghai to Strengthen Cross-Border Business Collaboration

SINGAPORE - Media OutReach Newswire - 25 June 2025 - Six trade associations and professional membership bodies have come together under a unified collaboration, known as the Alliance, to officiall...

NeuralFin adds strategic investors, DLH accelerates AI Agent push

HONG KONG SAR - Media OutReach Newswire - 04 April 2025 - DL Holdings Group, a company listed on the Hong Kong Stock Exchange Main Board (stock code: 1709.HK) announced the strategic restructuring...

DL Holdings and ViaBTC Sign a Non-Binding Term Sheet for Strategic Cooperation in Digital Assets

HONG KONG SAR - Media OutReach Newswire - 25 June 2025 - DL Holdings Group Limited (1709.HK) issued a voluntary announcement to the Hong Kong Stock Exchange on June 24, 2025, stating that it has s...

Mirah Investment & Development Achieves Key Milestone with the Soft Launch of Kuara Resort in Southern Lombok.

LOMBOK, INDONESIA - Media OutReach Newswire - 26 June 2025 - Mirah Investment & Development is proud to announce the soft launch of Kuara Resort, a boutique beachfront retreat on the souther...

Find the Coins at SG’s Latest Instagrammable Hotspot in #HuntTheMouse - LyndenWoods Edition

S$50,000 worth of shopping reward points await at the most accessible hunt yet SINGAPORE - Media OutReach Newswire - 26 June 2025 - From 20 June to 13 July 2025, Singapore Science Park 1 is the ne...

CLDY Rolls Out Always-On 2FA for WordPress, Responding to Alarming Rise in CMS Attacks

SINGAPORE - Media OutReach Newswire - 26 June 2025 - Singapore-based cloud provider CLDY has announced the launch of Always-On Two-Factor Authentication (2FA) across all WordPress sites it hosts, ...

CUHK Faculty of Social Science: Fostering Global Excellence in Social Impact and Innovation

HONG KONG SAR - Media OutReach Newswire - 26 June 2025 - In a landmark achievement for Hong Kong's higher education sector, The Chinese University of Hong Kong (CUHK) has surpassed its previous p...

ANDPAD Launches Vietnamese Language Support for its Cloud-Based Construction Project Management Service

Expanding Multilingual Support for Global Users TOKYO, JAPAN - Media OutReach Newswire - 26 June 2025 - ANDPAD Inc. (Head Office: Chiyoda-ku, Tokyo; CEO: Takeo Inada; hereinafter ANDPAD), which op...

ROSHI Releases Report On Credit Card Debt across Southeast Asia

SINGAPORE - Media OutReach Newswire - 26 June 2025 - Singapore based fintech ROSHI has released a new report analysing credit card debt levels across Southeast Asia, providing insights into how co...

Changhong Unveils Smart Living Innovations at 2025 Jakarta Expo, Bringing AI-Driven Appliances to Indonesian Homes

Exclusive Shopee partnership brings cutting-edge smart living technology to Indonesian consumers JAKARTA, INDONESIA - Media OutReach Newswire - 24 June 2025 - Changhong, a global leader in smart ...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...

Leftover Budget? The Last-Minute EOFY Tip to Drive Business Success in FY25/26

The countdown is on. With just days left until EOFY, now’s the time to make your remaining 2024–2025 budget work harder and smarter. After workin...

pay.com.au appoints new CEO and Managing Director

The former COO will lead the company’s next growth phase, with ex-CEO Edward Alder transitioning into the role of Managing Director AUSTRALIA, 25...

Tackling the skills shortage — why L&D is failing and what to do about it

The Australian economy is in a tough spot right now, and a huge part of the problem is a massive skills shortage. Late last year, businesses were st...

How reducing revenue leakage could help your business stay in the black in FY2026

It’s time to stop legacy revenue management platforms and processes draining your profitability. Is boosting the bottom line an overarching goal ...

Technical Debt Stifling Path to AI Adoption for Global Enterprises

Outdated legacy technologies costing organisations the ability to innovate, money, time and potentially, even customers Technical debt and an ov...

Sell by LayBy