Business Daily Media

Men's Weekly

.

foodpanda launches panda ads; partners GroupM to accelerate AdTech growth in Asia

SINGAPORE - Media OutReach - 16 September 2022 - foodpanda, the largest food and grocery delivery platform in Asia outside of China, has officially launched its suite of advertising technology (AdTech) and marketing solutions, panda ads.

Initially introduced in 2021 as a proof of concept, panda ads provides brand partners with advertising opportunities, helping brands reach millions of digital-native customers beyond traditional channels. With the launch, foodpanda unveils a fresh suite of integrated advertising features that encompass the foodpanda app, digital marketing assets and new partnership programmes.

pandaads.jpg

Globally, the market potential for AdTech is expected to reach US$ 1 trillion by 2030. Delivery Hero, foodpanda's parent company, predicted that AdTech services would generate more than €2 billion by 2024/25. Through panda ads, foodpanda aims to help brands increase their visibility and reach, improve sales conversion and build brand awareness to drive sales. panda ads is available in 11 markets across Asia – Singapore, Malaysia, Thailand, the Philippines, Cambodia, Laos, Myanmar, Hong Kong, Taiwan, Bangladesh and Pakistan.

Bridging the online gap for advertisers

As an integrated advertising solution, panda ads offers a full suite of advertising options, from static or carousel images, to videos and lead-generating ads. Brands can also leverage foodpanda's social media channels and enter collaborative partnerships across foodpanda's verticals. These build brand visibility, and allow for performance tracking and monitoring. panda ads supports brands with their digital marketing campaigns by providing:

    1. Greater speed from planning to execution: Ad campaigns are designed and managed directly on foodpanda's platform, which allows for quicker implementation. Ads can go live on foodpanda's platform in just two weeks from the time of campaign sign-off – faster than industry standards. Ad assets also have prime visibility on the order tracking page, which captures consumers' attention for a longer period (up to 30 minutes for quick-commerce deliveries, for example) and as a result, video ads have a 70-80 per cent completion rate.
    2. Flexible execution: With panda ads, advertisers tailor their campaigns to incorporate a variety of solutions, ranging from in-app advertising, to digital marketing channels, depending on their unique objectives.
    3. The widest reach on a single on-demand delivery platform in Asia: As the largest food and grocery delivery platform in Asia (outside China), foodpanda provides the largest reach in the region, across 11 markets – providing the widest coverage among all on-demand delivery players in the region.
    4. An integrated ecosystem for better results: For advertisers to achieve better results, ads can run across all foodpanda verticals – from food delivery and pick-up, to grocery deliveries via pandamart and foodpanda shops. With a user base that regularly orders food and groceries, panda ads is especially ideal for brands who want to reach out to digital-native consumers who value convenience.
    5. Exclusive advertising: foodpanda offers selected partners exclusive opportunities to collaborate with its beloved brand ambassador, Pau-Pau. This adds an exclusive foodpanda touch, and a stronger connection to consumers who relate to Pau-Pau.

Brands that have already signed up for panda ads span a broad range of industries, including Tiger Brokers, Heineken, Huawei, and many others. Designed for a seamless experience in the native app environment, panda ads will engage users without disrupting their experience on foodpanda. foodpanda will support brands through their entire campaign journey, from ideation, activation and measurement, with full reporting and insights-sharing.

Accelerating panda ads growth across Asia with GroupM

foodpanda has also joined forces with leading media investment agency GroupM. With this strategic partnership, GroupM clients can tap into the fast-growing AdTech space by activating foodpanda's in-app advertising and other media assets, and collaborate with foodpanda on brand partnerships and campaigns. The partnership spans seven markets – Singapore, Malaysia, Thailand, the Philippines, Pakistan, Hong Kong and Taiwan.

"foodpanda has worked extensively to improve our ads solutions over the past year, and we are excited to offer advertisers a new, full suite of ad solutions with panda ads," says Kiranjeet Singh Purba, Senior Director, Advertising & Partnerships at foodpanda. "We are especially thrilled to kick off our panda ads launch with a partnership with leading agency GroupM, and believe this will help their clients tap into new areas of digital marketing in Asia."

Together with GroupM, foodpanda looks to further enhance its AdTech vertical by bridging the online gap between brands and customers.

Toni Ruotanen, Head of Commerce APAC at GroupM Nexus says: "Our partnership with panda ads covers an extensive region – across seven markets – opening up expansive possibilities for our clients in the digital and mobile space to enhance their brand visibility and increase business impact. panda ads' innovative tech will see a great degree of personalisation and targeted advertisements, which charts the way forward in retail media."

For more information, click here https://www.linkedin.com/showcase/pandaads/.

Hashtag: #foodpanda

About foodpanda

foodpanda is a leading delivery platform in Asia dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with its network of retail partners, as well as pandamart cloud stores to provide more on-demand options beyond the millions of food delivery options. foodpanda operates in more than 400 cities across 11 markets in Asia – Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, and Myanmar. foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry. For more information, visit .

News from Asia

ZHUOYU Technology Debuts at lAA Championing "Intelligence for All" for Global Market

HONG KONG SAR - Media OutReach Newswire - 2 September 2025 - ZHUOYU Technology (ZYT), a leading advanced driver-assistance systems (ADAS) brand, officially announced its European debut at the (IAA...

Yanguan Sets Guinness World Record for "Most People Drumming Together to Greet the Tide," Building a Global Music Destination

JIAXING, CHINA - Media OutReach Newswire - 1 September 2025 - On the morning of August 26, at the Tide-Watching Resort Park in Yanguan Ancient City – also known as the "Tides and Music Resort" – a...

Absen 2,000㎡ LED Displays Illuminate Vietnam’s 80th National Day Celebrations at Ba Dinh Square

HANOI, VIETNAM - Media OutReach Newswire - 3 September 2025 - On 2 September, commemorations marking the August Revolution and Vietnam's 80th National Day were held at Ba Dinh Square in Hanoi, wit...

Franklin Templeton celebrates 35th anniversary in Singapore

SINGAPORE - Media OutReach Newswire - 3 September 2025 - Franklin Templeton, one of the world's largest global asset managers, is celebrating 35 years of serving clients in Singapore, highlighting...

Trusted by Millions: FBS Wins Best Islamic Forex Broker Asia 2025

SINGAPORE - Media OutReach Newswire - 3 September 2025 - FBS, a leading global broker, announces its latest recognition as the Best Islamic Forex Broker Asia 2025. The BRM awards highlight FBS’s...

Malaysia’s ASEAN Chairmanship Supercharges NSS in Global Chip Race

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 3 September 2025 - Malaysia's semiconductor ambitions are moving in step with its role as ASEAN chair, with investment momentum signalling a larg...

Aon Study Highlights Strategic Wellbeing Imperatives for Chinese Insurers to Build Capability and Address Medical Inflation Costs

Only one-third of insurers in China provide mental health services, despite rising demand Fifty percent of insurers see personalisation as key to the success of health and wellbei...

MyRepublic Launches AI Automation Box, An Industry-First Plug-and-Play AI Server That Lets SMEs Automate Their Business

SINGAPORE - Media OutReach Newswire - 3 September 2025 - MyRepublic today announced the launch of the AI Automation Box, a plug-and-play AI automation server designed for small and medium-sized en...

McLaren Racing Announces Trend Micro as an Official Partner of the McLaren Formula 1 Team

High-performance alliance built to stay ahead, on track and in cybersecurityHONG KONG SAR - Media OutReach Newswire - 3 September 2025 - Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global ...

Luxshare Precision Announces 2025 Interim Results, IPO in Hong Kong Further Expands Global Competitiveness

HONG KONG SAR - Media OutReach Newswire - 3 September 2025 - Luxshare Precision (002475.SZ) released its 2025 Interim Report at the end of last month. Under the complex and ever-changing global ec...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Revolutionizing Fulfillment: How Virtual Warehousing is Changing the Game?

The e-commerce landscape is evolving more rapidly than ever, and the way businesses are managing their fulfillment is also revolutionizing. At the...

SME lender Dynamoney welcomes new CEO, Brett Thomas

Strengthens growth ambitions and signals expanded offering Dynamoney, a leading commercial finance provider for Australian SMEs,  has today appoint...

The cost of ignoring AI governance in business

Artificial intelligence (AI) is no longer the promise of a distant future: it's active, embedded, and already shaping decisions across industries. H...

Sell by LayBy