Business Daily Media

Men's Weekly

.

Hong Kong World Milk Day x Feeding Hong Kong launch the first "Milk Bank" Programme in Hong Kong

  • Targets to provide more than 48 tonnes of consumable dairy products to 4,000 grass-roots families
  • Aims to promote importance of dairy and healthy lifestyle among the underprivileged

HONG KONG SAR - Media OutReach - 9 June 2022 - Royal FrieslandCampina ("FrieslandCampina"), which has 150 years of expertise in dairy production, has celebrated World Milk Day in Hong Kong since 2013. FrieslandCampina has always been committed to its core mission of "Nourishing by Nature" to promote the importance of dairy and moderate exercise for a healthy lifestyle. This year, Hong Kong World Milk Day focuses on the important role of dairy products through all life stages and introduces a new corporate social responsibility initiative by launching the first "Milk Bank" programme in Hong Kong with Feeding Hong Kong.

Mr. Kai de Klerk, Finance Director of FrieslandCampina (Hong Kong) (middle), Ms. Tracy Fung, Marketing & Sales Director of FrieslandCampina Food & Beverage (Hong Kong) (right), together with Mr. Edmond Leung, Project Director of Feeding Hong Kong (left) celebrate the establishment of Hong Kong’s first Milk Bank programme.
Mr. Kai de Klerk, Finance Director of FrieslandCampina (Hong Kong) (middle), Ms. Tracy Fung, Marketing & Sales Director of FrieslandCampina Food & Beverage (Hong Kong) (right), together with Mr. Edmond Leung, Project Director of Feeding Hong Kong (left) celebrate the establishment of Hong Kong’s first Milk Bank programme.


Launching Hong Kong's First "Milk Bank" Programme

In collaboration with Feeding Hong Kong, Hong Kong World Milk Day announced today the launch of Hong Kong's first "Milk Bank" programme, which is dedicated to addressing concerns about the dairy needs of the underprivileged.

Under the programme, dairy products will be supplied regularly to Feeding Hong Kong, promoting the importance of dairy and a healthy lifestyle among the underprivileged. The programme targets to provide at least 48 tonnes of consumable dairy products to 4,000 families.

Mr. Kai de Klerk, Finance Director of FrieslandCampina Hong Kong, said, "As part of our sustainability programme "Nourishing a Better Planet", the Milk Bank programme aims to provide better nutrition to the local community. We believe all people at different ages and income groups should enjoy healthy and nutritious dairy products. We hope the establishment of the Milk Bank programme can support the nutrition needs of the underprivileged and contribute to their well-being."

Mr. Edmond Leung, Project Director of Feeding Hong Kong, said, "We are pleased to be the sole NGO partner to establish the Milk Bank programme with Hong Kong World Milk Day, providing nutritious dairy products to grass-roots families. Through the support by FrieslandCampina to Feeding Hong Kong, we are empowered to help the community to establish a healthier lifestyle and more balanced diet."

City-wide Donation Initiative with Rope Skipping Engagement Activity

Hong Kong World Milk Day 2022 continues to promote "Drink Move Be Strong" which encourages the public to practise the "2 + 60" concept with the healthy habit of enjoying 2 servings of milk[1] and doing 60 minutes of exercise[2] every day.

To celebrate FrieslandCampina's 150 years from "grass-to-glass", Hong Kong World Milk Day has partnered with the Hong Kong Rope Skipping Club to organise the "150 Rope Skipping Challenge". Participants can win a prize while contributing to the size of the first batch of dairy donations for the "Milk Bank" programme.

The challenge will take place in mid-June and allow parents and children to learn simple rope skipping skills by watching demonstration videos on the official Facebook page of "World Milk Day HK". Hong Kong World Milk Day will donate six packs of dairy products via "Milk Bank" for every successful attempt of the "150 Rope Skipping Challenge"[3]. The activity aims to encourage families to help the disadvantaged while having a healthy lifestyle under the "2 + 60" and "Drink Move Be Strong" concepts.

Employees Act as "Milk Runners" to Raise Awareness of Food Demand in Hong Kong

In response to the "Milk Bank" programme, FrieslandCampina's employees acted as "Milk Runners" and participated in the "Bread Runner" volunteering activity organised by Feeding Hong Kong in May. The team successfully collected surplus bread from different merchants that was distributed to families in need along with BLACK & WHITE® and DUTCH LADY® dairy products donated by FrieslandCampina. FrieslandCampina hopes to promote the importance of cherishing food and helping the others in the community.



[1] The Hong Kong Department of Health recommends that children and teenagers aged 2 to 17 should have two servings of milk and alternatives ("milk") daily, while adults and elderly should have one to two servings of milk daily. One serving of milk and alternatives is equivalent to 1 cup (240ml) of low-fat milk, 1 pot (150ml) of low-fat plain yogurt, and 2 slices of low-fat cheese.

[2] The World Health Organization (WHO) suggests children and youth aged 5-17 should accumulate at least 60 minutes of moderate- to vigorous-intensity physical activity every day, youth aged 18 and above should do at least 150 minutes a week of moderate-intensity aerobic physical activity, or at least 75 minutes a week of vigorous-intensity aerobic physical activity, or an equivalent combination of moderate- and vigorous-intensity activity.

[3] More details will be announced on the official Facebook page of "World Milk Day HK"


Royal FrieslandCampina N.V.

Royal FrieslandCampina provides millions of consumers spread all over the world with dairy products containing valuable nutrients from milk. With an annual turnover of 11.5 billion euro in 2021, FrieslandCampina is among the largest dairy companies in the world. FrieslandCampina produces and sells consumer products, such as dairy-based beverages, infant nutrition, cheese and desserts, in a large number of European, Asian and African countries through its own subsidiaries. Apart from this, dairy products are globally exported from the Netherlands to more than 100 countries. Products are also supplied to professional customers, including cream and butter products to bakeries and catering businesses. FrieslandCampina sells ingredients and semi-finished products for producers of infant nutrition, the food industry and the pharmaceutical sector all over the world. FrieslandCampina has locations in 32 countries with almost 23,000 employees. The company has its Central Office in Amersfoort, the Netherlands. The activities of FrieslandCampina have been divided into four market-oriented business groups, being Food & Beverage, Specialised Nutrition, Trading and Ingredients. The company is fully owned by Zuivelcoöperatie FrieslandCampina U.A., which has almost 15,700 member dairy farmers in the Netherlands, Germany and Belgium and is one of the largest dairy cooperatives in the world. For more information, please visit: .

Feeding Hong Kong
Feeding Hong Kong is a Hong Kong registered charity with a mission to fight hunger in the city and reduce the amount of quality food being sent to our landfills. Each day, we collect high quality food that would otherwise be thrown away, sort and store it, and then redistribute it to a network of welfare organisations, who in turn feed thousands of people in need. Feeding Hong Kong also works to raise awareness about poverty and food insecurity in Hong Kong and promote healthy eating and nutritional education to the most vulnerable groups in our community. We are an accredited member of the Global Food Bank Network, an international organisation dedicated to creating and strengthening food banks and national food bank networks.

For further information please visit:

#RoyalFrieslandCampina

News from Asia

The 3rd Liangzhu Forum to Open in China’s Hangzhou to Highlight Harmonious Civilization Interplay

HANGZHOU, CHINA - Media OutReach Newswire - 16 October 2025 - From October 18 to 20, the 3rd Liangzhu Forum will be held in Hangzhou, capital city of east China's Zhejiang Province, when the profo...

Street Showdown. Seven Title-Contending Lineups Converge on Beijing for GT World Challenge Asia Season Finale

BEIJING, CHINA - Media OutReach Newswire - 16 October 2025 - This weekend, the 2025 Fanatec GT World Challenge Asia powered by AWS heads to Beijing for its season-ending showdown, where seven driv...

Kling AI Redefines Content Creation with AI-Powered Films at MIPCOM Cannes

CANNES, FRANCE - Media OutReach Newswire - 16 October 2025 - Kling AI, the AI-powered creative platform from Kuaishou Technology, made a compelling debut at MIPCOM Cannes, the premier gathering o...

OPPO Find X9 Series to Launch Globally, Set to Redefine Mobile Imaging

SHENZHEN, CHINA - Media OutReach Newswire - 16 October 2025 - OPPO, the world's leading smart device brand, today announced the global launch of its latest flagship Find X9 Series following the pr...

Primech Holdings Signs Strategic MOU with GAIB to Unlock First-of-its-kind ARaaS Revenue Models Through Tokenization

SINGAPORE - Media OutReach Newswire - 16 October 2025 - Primech Holdings Ltd. ("Primech" or the "Company"), a leader in AI-powered hygienic robotics, today announced the signing of a strategic Mem...

"Go Where Flavors of Hunan Abound": Hunan Cuisine Goes Abroad, Spreading Cultural New Chapters Through Food

BANGKOK, THAILAND - Media OutReach Newswire - 16 October 2025 - As the spicy aroma of Hunan cuisine wafts through the streets of Bangkok, a cross-border culinary dialogue quietly begins. Recently...

DL & Antalpha US$100M Gold, US$100M Bitcoin Plan

HONG KONG SAR - Media OutReach Newswire - 17 October 2025 - DL Holdings Group Limited (HKEX: 1709) today announced a comprehensive strategic partnership with Antalpha, a global leader in digital a...

Wildberries Launches Purchase on Credit in Kazakhstan

ASTANA, KAZAKHSTAN – Media OutReach Newswire – 17 October 2025 – Wildberries, a leading digital platform in Eurasia, has launched the option to pay for purchases on credit on its marketplace to cu...

XTransfer Shines at the 2025 APSARA Conference

Selected for "Alibaba Cloud Best Practices for Chinese Enterprises Going Global" SHANGHAI, CHINA - Media OutReach Newswire - 17 October 2025 - XTransfer, the World's Leading B2B Cross-Border Trad...

Nikken Sekkei to Exhibit and Present at "Japanese Culture in Architecture and Materials" in Ho Chi Minh City

Exploring the Art of Designing Spaces that Inspire Emotion HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 17 October 2025 - Nikken Sekkei will take part in "Japanese Culture in Architectur...

How to Be Investable: Insights from Richelle Nicols, CEO of Pollinatr

Richelle Nicols is the CEO of Pollinatr, a pioneering investment and business development program designed to support and accelerate the growth of s...

What Can Australian SMEs Hope For in a Meeting Between Albanese and Trump?

For small and medium-sized enterprises (SMEs) in Australia, international politics might seem distant—but when leaders like Prime Minister Anthony...

Qantas to Serve Nan’s Davidson Plum Cookie

Lake Macquarie, NSW (Awabakal Country): From a single mother’s kitchen bench to supermarket shelves, Wiradjuri entrepreneur Terri-Ann “Tezzi” Dani...

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...