Business Daily Media

Shopify reveals another record breaking Black Friday



Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce, announced a record-setting Black Friday with sales of nearly $2.9* billion from the start of Black Friday in New Zealand through the end of Black Friday in California. This represents a 21% increase over Black Friday in 2020 when sales by Shopify merchants surged 75% over 2019 driven by COVID-19 lockdowns, and is more than double their sales on Black Friday 2019. Collectively, merchants on Shopify generated peak sales of nearly $3.1 million per minute at 12:02 PM EST on Black Friday, and merchants crossed $1 billion in sales by 4:00am EST, four hours earlier than Black Friday in 2020.

"Every year, Black Friday represents one of the largest single-day sales moments for entrepreneurs around the world, and this year it was bigger than ever," said Harley Finkelstein, President of Shopify. "From in-store retailers, to online, and even viral TikTok must-haves, these Black Friday sales show that independent businesses are having a massive impact on global commerce. Consumer support of independent brands is at an all-time high."

2021 Black Friday Australia Highlights**

  • Peak sales per minute: Black Friday at 10:00AM AEDT.

  • Top selling cities where shoppers made purchases from (in order of highest sales): Melbourne, Sydney, Perth, Brisbane and Adelaide

  • Mobile sales: 66% of sales were made on mobile devices versus 34% on desktop, a slight increase from 65% of sales made on mobile and 35% on desktop in 2020.

  • Top product categories: Apparel and accessories followed by home & garden and health & beauty and 

  • Average cart price: $163.28 AUD, which is up from last year's Black Friday average of $128.93 AUD.

  • 14%: Cross-border orders worldwide on Black Friday as a percentage of total orders, with the most popular cross-border routes being Australia-United States, Australia-New Zealand and Australia-United Kingdom.

  • 34%: Growth in POS sales made my Shopify merchants in Australia have grown by 34% from Black Friday in 2020

  • 23,000+ globally: Tonnes of carbon removal funded to counteract emissions from the delivery of every order placed on Shopify's platform on Black Friday. Learn more about how Shopify is eliminating the climate impact of merchant shipments here.

Visit datastories.shopify.com to view Shopify's annual Black Friday / Cyber Monday Live Globe, which captures global commerce in real-time and demonstrates the impact of Shopify merchants globally.

About Shopify

Shopify is a leading provider of essential internet infrastructure for commerce, offering trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Proudly founded in Ottawa, Shopify powers over 1.7 million businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, Heinz, Staples Canada, and many more. For more information, visit www.shopify.com.

Forward-looking Statements

This press release contains forward-looking information and forward-looking statements within the meaning of applicable securities laws ("forward-looking statements"), including statements with regard to commerce trends. Words such as "expects", "anticipates" and "intends" or similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to the inherent uncertainties in predicting future results and conditions and no assurance can be given that these trends will continue. Shopify undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.

*Shopify's 2021 Black Friday data is based on sales by its more than 1.7 million businesses in approximately 175 countries around the world from Nov 25th 11:00 to Nov 27th 08:00 UTC.

**Shopify's 2021 Black Friday data is based on sales by its more than 1.7 million businesses in approximately 175 countries around the world from November 25th 11:00 UTC to November 27th 04:30 UTC.

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. All financial figures are in USD.

Business Daily Media Business Development

The cost-of-living crisis will put more pressure on shoppers than COVID

Shutterstock/Zivica KerkezCOVID drastically changed shopping habits. Lockdowns, isolation and illness led variously to panic buying, a surge in online deliveries, and some impulse purchases...

Kokho Jason Sit, Senior Lecturer in Marketing, University of Portsmouth - avatar Kokho Jason Sit, Senior Lecturer in Marketing, University of Portsmouth

Firms are cutting sick pay for the unvaccinated – what does employment law say?

baranq / ShutterstockA person’s COVID-19 vaccination status is increasingly determining which events they can attend, where they can travel and where they can work. Vaccines influence ...

Lisa Rodgers, Associate professor, labour law, University of Leicester - avatar Lisa Rodgers, Associate professor, labour law, University of Leicester

Is your tech stack protecting you from potential cybercrime?

There has been a big focus on the rapid adoption of hybrid work, and with many Australians making the gradual return to the office, it has become an increasingly preferred way of work. C...

Ellen Benaim, Chief Information Security Officer at Templafy - avatar Ellen Benaim, Chief Information Security Officer at Templafy

sports expert Q&A on what Djokovic row means for unvaccinated elite athletes

Tennis star Novak Djokovic looks to be out of the Australian Open after the country’s immigration minister, Alex Hawke, cancelled his visa “on the basis that it was in the public...

Keith Parry, Deputy Head Of Department in Department of Sport & Event Management, Bournemouth University - avatar Keith Parry, Deputy Head Of Department in Department of Sport & Event Management, Bournemouth University

Inflation will probably melt away in 2022 – central banks will do far more harm trying to tackle it

It remains to be seen whether the omicron variant will shift Sars-CoV-2 towards becoming manageably endemic. But as and when this happens, there will still be “long COVID” to con...

Brigitte Granville, Professor of International Economics and Economic Policy, Queen Mary University of London - avatar Brigitte Granville, Professor of International Economics and Economic Policy, Queen Mary University of London

here's what UK government can do to cut household bills

According to the boss of the UK’s biggest energy supplier, Centrica, high gas and electricity prices could last for two years. With many already unnerved by the fact that the average U...

Lawrence Haar, Senior Lecturer in Finance, University of Brighton - avatar Lawrence Haar, Senior Lecturer in Finance, University of Brighton



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion