Business Daily Media
Business Marketing

Blue Cross Launches Hong Kong First "Solar Energy Generation System Extension" in Home Insurance and GoHealthy Wellness Platform

Committing to Sustainable Development

HONG KONG SAR - Media OutReach - 31 May 2022 - Blue Cross (Asia-Pacific) Insurance Limited ("Blue Cross") values the importance of sustainable development of the company and announces the launch of the Hong Kong first "Solar Generation System Extension" applicable to home insurance and a new GoHealthy wellness platform, which offers nutrient analysis and health missions, helping the general public to build environmental awareness, and a healthy and sustainable lifestyle.

Solar Energy Generation System Extension - Encourage the Use of Renewable Energy

Electricity generation is currently the largest source of carbon emissions, accounting for 66%* of the total emissions. To encourage the use of renewable energy and reduce carbon emissions, Blue Cross specially offers Solar Energy Generation System Extension to customers for their new or renewed HomeSafe Protection policies. This extended benefit covers legal liability against accidental death or bodily injury to a third party, or accidental loss of or damage to third party's property (including house, semi-detached house or village house), arising out of the use of a solar energy generation system installed in the insured premises. The maximum benefit is HK$5,000,000 per accident or per period of insurance.

GoHealthy Platform - Live a Healthy Lifestyle

In order to help customers establish a healthy lifestyle, the new GoHealthy platform attached to Blue Cross HK App unveils an innovative function "Eat Healthy" in the first phase. With the use of artificial intelligence, it analyses the nutrient content of every meal, such as calories, fat, protein, sugar and intake, and provides personalised healthy eating tips. In the meantime, upon completion of health missions, customers can earn SmartPoints for gift redemption.

More content and functions will be made available on GoHealthy platform soon, including health information such as wellness and health care articles, and seasonal herbal soup, etc. In the next phase, "Ask Nutritionist" message box will be set up that a team of licensed nutritionists will answer customers' enquiries and give professional advice on healthy diet, helping them to build healthy eating habits.

Mr. Patrick Wan, Managing Director of Blue Cross, said, "Blue Cross is committed to the sustainable development of the company. We have taken steps to integrate environmental, social and governance (ESG) factors into our products and services, operations and the community. In the past few years, we have been actively optimising our business and promoting digitalisation in operations with the aim to reduce our impact on the environment on the one hand; improve operational efficiency and risk management capabilities on the other hand. Besides, we use digital tools to bring customers a digitalised experience which is truly paperless and cashless. Our one-stop digital medical insurance services that encompass online application, efficient and secure blockchain-enabled claims services, GPS location-based network doctor/clinic search, making doctor appointment online, or video consultation, optimise service experience and reinforce customer's trust in our products and services. The newly launched Solar Energy Generation System Extension and GoHealthy wellness platform can reflect how Blue Cross further instil environmental and wellness elements into our products and services, and build a healthy, sustainable and smart living with customers together."

* Source: Hong Kong's Climate Action Plan 2050.

  • This press release is for distribution in Hong Kong only. The distribution of this press release is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong.
  • Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of The Bank of East Asia, Limited and a member of the BEA Group. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.

Blue Cross (Asia-Pacific) Insurance Limited

With over 50 years of operational experience in the insurance industry, Blue Cross (Asia-Pacific) Insurance Limited ("Blue Cross") provides a comprehensive range of products and services including medical, travel and general insurance, which cater to the needs of both individual and corporate customers.

In 2021, Blue Cross was assigned a financial strength rating of A (Excellent) and the long-term issuer credit rating of "a" (Excellent) by A.M. Best, a global full-service credit rating firm specialising in the financial service industry. For the latest rating, please access


News from Asia

VinFast to break ground for its integrated electric vehicle facility in Tamil Nadu, India

TAMIL NADU, INDIA - Media OutReach Newswire - 21 February 2024 - VinFast Auto announced that it will break ground at its integrated electric vehicle (EV) manufacturing site in Thoothukudi City, Ta...

N-Soft Empowers Digital Sovereignty Using Economic Intelligence in New Partnership

HONG KONG SAR - African Media Agency - 21 February 2024 - N-Soft's disruptive governance technology is revolutionizing revenue mobilization and improving business environments. The company's Gambli...


This Press release has been killed

Lee Kum Kee Joins the Celebration at Wellington’s Lunar New Year Festival

WELLINGTON, NEW ZEALAND - Media OutReach Newswire - 22 February 2024 - Lee Kum Kee, the authentic Asian sauce and condiment brand, is thrilled to have been part of a highly popular Lunar New Year...

CloudMile's Grand Opening of the Centre of Excellence (CoE) in Malaysia

Technology and collaboration-focused talent hub offers a skills development program that will benefit 300,000 Malaysians by 2026 KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 22 February 2...

IAQG Publishes First IA Standard Through Global Publishing Partner SAE International

Brussels, Belgium - News Direct - 22 February 2024 - The International Aerospace Quality Group® (IAQG) announced today the publication of the first International Aerospace (IA) standard, IA9137™: G...

SonicWall Threat Data Exposes Depths of Cyberattacks; Propels the Need for Managed Service Providers (MSPs)

Overall attacks attempts climb (+20%), as threat actors diversify tactics - increase in attacks around the globe Ransomware intensifies through the year (+27% in 2H) peaking durin...

APAC Nations Shine in Kearney’s 2023 Global Retail Development Index, Revealing Strategic Opportunities in Emerging Markets

SINGAPORE - Media OutReach Newswire - 22 February 2024 - In a year that has witnessed a reshuffle of emerging market potentials, global consultancy Kearney's 2023 Global Retail Development Index...

Anya Hindmarch’s Chubby Hearts Capture the Smile and Love of Hong Kong

ComplexCon and DIOR Fashion Show are the next big hits to soon arrive in town HONG KONG SAR - Media OutReach Newswire - 22 February 2024 - Love is in the air, literally, in Hong Kong...

Rakuten Kobo expands digital reading offering in Hong Kong and Taiwan with Kobo Plus, join all-you-can-read and listen subscription with HK$49 monthly

HONG KONG SAR - Media OutReach Newswire - 22 February 2024 - Leading digital reading retailer and publisher Rakuten Kobo announces the expansion of its Kobo Plus subscription service to Hong Kong ...


From passion projects to a thriving business: small business tips from Cardigang

Starting a small business from scratch requires a number of skills, arguably some of the most important include resilience, optimism, and passion. Cat Bloxsom and Morgan Collins encompass these qualities. During Melbourne’s lo...

Don’t get hampered by paperwork

The legalese that comes with registering a property and other such administrative difficulties can be a really big nightmare for a lot us who are just trying to do the right thing, so we can further our life and better the lives o...

How Has Covid - 19 Affected The Restaurant And Hospitality Industry

The pandemic of virus Covid-19 has made a mess in all industries. But, the restaurant and hospitality industry has suffered the most. With no debt, its condition isn’t optimistic. The question is, will this industry ever recov...

Virtual Office