Every game of every round of each year’s Super Netball competition will be broadcast live and ad-free on Foxtel platforms including its sports streaming app Kayo Sports.
That several events will be free is good for Netball Australia — it gives it potential access to the mass audience it would have had on free-to-air TV – and also good for Foxtel because it will pioneer a way of getting around the anti-siphoning rules that are meant to ensure major events can be watched by everyone.
Rugby Union is doing something similar.
Enough matches will be shown free on the Nine network to satisfy the anti-siphoning rules.
The Rugby deal replaces an earlier one with Foxtel, which used the Ten network to broadcast free matches.
Cricket is now broadcast on both Foxtel and the Seven Network, a deal Seven is reportedly trying to get out of. It means fans must now subscribe to watch domestic men’s One Day Internationals for the first time.
- ^ ground-breaking (supernetball.com.au)
- ^ Kayo Freebies (help.kayosports.com.au)
- ^ anti-siphoning (www.legislation.gov.au)
- ^ Stan Sport (www.stan.com.au)
- ^ A$100 million (www.abc.net.au)
- ^ The TV networks holding back the future (theconversation.com)
- ^ Foxtel (www.foxtel.com.au)
- ^ trying to get out of (www.smh.com.au)
- ^ Broadcast Service Events Notice (www.legislation.gov.au)
- ^ birth of pay TV (www.aph.gov.au)
- ^ culturally significant (theconversation.com)
- ^ broadcast events notices (www.legislation.gov.au)
- ^ battle weary (www.smh.com.au)
- ^ Fight over live-streamed sport to go on after final bell sounds (theconversation.com)
- ^ valuable (thenewdaily.com.au)
- ^ argued (books.google.com.au)
- ^ Super Rugby (www.tandfonline.com)
- ^ consistently highly (www.freetv.com.au)
- ^ 14% (www.pwc.com.au)
Authors: Hunter Fujak, Lecturer in Sport Management, Deakin University