Business Daily Media

Voluntary administration isn't a death sentence for Virgin Australia – or for competition

  • Written by Volodymyr Bilotkach, Associate Professor, Singapore Institute of Technology

With its plea for a A$1.4 billion government loan rebuffed, Australia’s second major airline has entered voluntary administration.

Virgin Australia’s chief executive, Paul Scurrah, said the decision to appoint external administrators[1] (from Deloitte) “was about securing the future of the Virgin Australia Group and emerging on the other side of the COVID-19 crisis”.

Voluntary administration means the board of an insolvent company – one that can’t pay its bills – hands full control to independent administrators. They then work out if it can be saved by being restructured or sold to other investors. This is similar to what is called Chapter 11 bankruptcy protection in the United States.

If the administrators can’t save the company, their job is to wind up operations and sell off assets to pay creditors (including staff owed entitlements).

For now, with almost all of Virgin Australia’s fleet grounded and the federal government subsidising it flying a few critical routes, voluntary administration won’t make much difference to customers. The company says it will continue to operate its scheduled international and domestic flights.

Read more: Government funding to Qantas and Virgin to ensure air services on key routes[2]

Administration is not a death sentence

Virgin Australia isn’t the first airline victim of the COVID-19 pandemic.

Norway’s largest airline, Norwegian Air, announced on Monday[3] it had “no choice but to apply for bankruptcy” for three subsidiaries in Denmark and one in Sweden.

Like Virgin, it too entered this crisis in far from tip-top shape, as it struggled over several years to make its long-haul low-cost airline model work.

Virgin Australia has long been financially fragile. Last financial year it posted a A$349 million loss[4], its seventh consecutive[5] annual loss. In response the airline announced a “rightsizing[6]” program that included cutting about 750 jobs (about 7.5% of its workforce).

The question now is whether the Deloitte administrators can do better.

It is possible.

Three of the world’s biggest airlines – Delta, United, and American Airlines – have survived near-death experiences.

Delta filed for Chapter 11 bankruptcy in 2005[7], United in 2002[8], and American Airlines in 2011[9]. All were restructured over several years and all emerged from the process as more efficient operations. They are now the world’s first, second and fourth-biggest airlines (by passenger capacity[10]).

Reports suggest, however, that Virgin Australia’s administrators are looking for a much shorter timeline[11] – about eight weeks – to find new owners for the airline.

This would make the process far different to that of Ansett Australia, the last major Australian airline to go into voluntary administration. Ansett entered administration on September 12 2001. Its last flight landed in Sydney on March 5 2002. Liquidating its assets and paying money owed to creditors and staff took almost a decade[12].

If the administrators can work out a deal that injects new investments and wipes Virgin’s debts of about A$5 billion – a major obstacle to the federal government lending it A$1.4 billion – Australia’s airline industry will arguably be more competitive than it is now.

Consequences for customers

If new owners cannot be found, Virgin Australia’s collapse would leave the Australian market dominated by Qantas (and its budget subsidiary Jetstar) – at least in the short to medium term.

Less competition almost always means reduced services and higher prices for customers.

But the airline market is complicated. As I’ve noted previously of the US market[13], there can be many competitors yet still effective monopolies on some “thin” routes. What economists call “multi-market contact” can lead to “tacit collusion”, in which competition is tempered without any explicit agreement among the market participants.

Read more: Prix fixe: is airline consolidation to blame for sky-high airfares?[14]

Research shows, for example, that airfares are about 5% higher in markets with two legacy airline competitors than on the monopoly routes. But when a legacy carrier faces new competition from a low-cost airline, the prices can go down by as much as a third.

Demand factors

Tempering the likelihood that market dominance by one company will lead to higher prices is that demand will take time to return to pre-pandemic levels after restrictions are lifted.

In China, for example, domestic passenger numbers for 2020 are expected to be 20% lower than 2019[15], and international passenger numbers 50% lower.

Fuel costs, which accounted for about 24%[16] of the global airline industry’s operating costs in 2019, are also likely to be lower. The oil price is at its lowest level in history – so low, in fact, oil producers are now paying customers to take it.

Both these factors suggest ticket prices won’t rise in the short term.

In the medium term, once demand recovers, lack of competition could well lead to higher airfares.

But in the long run there is better news.

As any economics textbook will tell you, profitable markets attract new competitors.

With more airline bankruptcies around the world quite likely, conditions will be ripe for new airlines to be established. There will be no shortage of aircraft and skilled workers. If oil prices stay low, new entrants could even be competitive using older, less fuel-efficient aircraft.

Read more: Once the pandemic is over, we will return to a very different airline industry[17]

For the sake of Virgin Australia’s 10,000 employers, and the jobs of thousands more that depend on it indirectly, I hope the airline survives administration and emerges better for it, as US carriers have done with Chapter 11 bankruptcies.

But if it doesn’t, the pain for customers through higher prices is likely to be temporary. The laws of economics tell us that, so long as governments ensure markets remain open to new entrants, monopolies do not last.

References

  1. ^ the decision to appoint external administrators (www.asx.com.au)
  2. ^ Government funding to Qantas and Virgin to ensure air services on key routes (theconversation.com)
  3. ^ announced on Monday (www.flightglobal.com)
  4. ^ A$349 million loss (www.abc.net.au)
  5. ^ seventh consecutive (www.reuters.com)
  6. ^ rightsizing (www.theguardian.com)
  7. ^ in 2005 (www.reuters.com)
  8. ^ in 2002 (www.theguardian.com)
  9. ^ in 2011 (marketrealist.com)
  10. ^ by passenger capacity (viewfromthewing.com)
  11. ^ much shorter timeline (www.afr.com)
  12. ^ took almost a decade (www.smh.com.au)
  13. ^ noted previously of the US market (theconversation.com)
  14. ^ Prix fixe: is airline consolidation to blame for sky-high airfares? (theconversation.com)
  15. ^ 20% lower than 2019 (www.scmp.com)
  16. ^ accounted for about 24% (www.iata.org)
  17. ^ Once the pandemic is over, we will return to a very different airline industry (theconversation.com)

Authors: Volodymyr Bilotkach, Associate Professor, Singapore Institute of Technology

Read more https://theconversation.com/voluntary-administration-isnt-a-death-sentence-for-virgin-australia-or-for-competition-136832

Business Reports

Businesses encouraged to seek help to deal with cashflow issues

Daniel Riley, leading finance expert and CEO of one of the country’s top business finance providers, Earlypay, is encouraging businesses to reach out for assistance to deal with cashflow issues before it’s too late. “Ou...

Basic Dropshipping Business Tips To Remember

During the pandemic one of the businesses which many people looked to get involved with was dropshipping, a great option if you know what you are doing. This is a business which sees you focus on selling online, contacting manuf...

Aussies plan to turn their side hustle into their full time gig

SIDE HUSTLE BOOM: 4 IN 5 AUSSIES TURN SIDE HUSTLE DREAMS INTO DOLLARS    New research reveals more than three quarters (78%) of Aussies plan to turn their side hustle into their full time gig   With the rise in cost of ...

Fixing Broken Processes in the Financial Services Sector

As established financial services firms face increasing competition with the emergence of nimble fintech rivals, many are looking for ways to make their internal processes more efficient. Manual, paper-based workflows and proce...

Six ways businesses can minimise travel disruptions

While business travel continues to grow healthily, travellers may have another potential disruption to be on guard for: the rapid rise of flu and COVID cases that are expected to peak in the coming months. A leading travel manag...

How Australians are missing out on retirement returns

Australians are missing out on potential returns by not regularly salary sacrificing, according to new research by Finder, Australia’s most visited comparison site. A new Finder survey of 722 people with super revealed only...

Web Busters - Break into local search

WebBusters.com.au