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Financial Decision Making In Business: Balancing Risk And Reward

One vital fact we all know about financial decisions is that they come with certainrisks and potential rewards. We equally know that investment is all about risk, and your investment value may drop. 

But with risk tied to potential reward, it is hard to ascertain which risk is considered
appropriate for you.

When a business owner makes financial decisions, many factors come together to influence them. This may include their emotional prejudice, which can make them take too little risk or too much risk for their situations.

This begs the question; how do one balance risk and reward when investing? Swissmoney - a digital-first banking solution, provides insight into how risk and reward can be balanced and the level of risk one should take when investing.

How Are Risk And Reward Connected?

The general rule of the business game is that the more you invest, the higher your return on investment. However, this comes with a huge investment risk as your investment value may fall, and you may be on the verge of losing more money.

While we often believe that higher risk means higher potential returns, it doesn't mean you should go for those investments. Investments are usually placed on a sliding risk scale so that people will see where they fall.

For every fund you invest in, for instance, there is a 'risk rating' to help you select the investment that suits you. That is why you must know investments are categorized from lower to higher risks.

If you are an average investor, you will know that choosing a high-risk investment portfolio is unsuitable. Therefore, creating an investment portfolio will help you identify which is appropriate.

Factors That Affect The Level Of Risk You Should Take

When it comes to knowing the level of risk you should take, there is no one-size fits all solution. Therefore, you may need to consider the following financial situations in measuring your risk level;

The timeframe you are willing to invest: In every business, part of what determines the amount of risk you can afford is the time you plan to invest. The general rule is the longer the time you plan to invest, the higher the risk you can take.

So, if you are making a financial decision, let's say to invest in a particular direction, such as retirement or career, you are in the right position to bear more risk. This is because investing in a longer timeframe gives you more chances to recover from dips in the market.

Consider your investment goals: This should be at the top of your investment decisions. This is because they significantly impact the risk level you are comfortable with.

It is best to take a more conservative system if your goal is to invest in your grandkids or kids' future. But if you are thinking of venturing on a new business path, you may be willing to take more because it has to do with creating extra income for yourself.

Think about your assets: One of the best ways to consider an investment risk option is to look at your wider financial circumstances. If you think other assets you own are at high risk with your decision, it is better your consider a lower risk.

You should consider the level of risk you are taking across all of your assets so that you can have a balanced portfolio.

Consider your capacity to bear the loss: No matter how enticing the potential reward may look, you must consider if you are able to bear the loss should your investment value fall. Consider how it will impact your plans.

If you are sensing it's going to badly affect your plans, then it is advisable to go for an investment with a low level of risk. If it is going to make your business financially vulnerable, don't hesitate to consider some alternatives first.

Consider what will be your financial position should your investment value fall, and use that to know if you should invest or not. You will most likely balance the risks with rewards if your loss will not seriously affect your financial position.

Your perspective to risk: You should also consider your attitude towards investment risk. Before making any financial decision, you must try to consider how you feel about that investment decision. But bias can step in sometimes.

In fact, bias is the reason why some business owners and investors will take too much or too little risk. This is where the service of a financial advisor becomes necessary.

However, whatever your risk profile is, the basic understanding and lessons of financial and investment decisions still apply.

Therefore, you should keep these vital investment and financial tips in mind as you are making your decision; 

Have long-term investment goals: if you really want to stay in the game and make more money, your ideal investment time frame should be five years. This timeframe will provide the chance to smooth out the troughs and perks, hopefully giving returns over the long term.

Take your eye off short-term fluctuations: Most business owners and investorseasily dash out of an investment plan because they focus on the daily market movement.

Doing this can make it become tempting to deviate from your plan by selling or buying. Instead, believe that your long-term plan will yield, irrespective. Remember, it is the time in the market that matters and not timing the market.

Divert your portfolio: It is good for every investment portfolio to invest in a range of sectors and assets. This helps to ensure the risk is not centered on a particular investment.

When one area of your portfolio is not performing as expected, another can help. Even when it involves a high-risk profile, there is no other best option than to diversify.


In conclusion, risk and reward are often used when considering an investment plan. To make a good financial decision that will help you balance both or gain more rewards, you must calculate your risk and measure your reward before you decide. Always invest in a business or plan you have  considered the risk in order to achieve better outcomes.

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