What Does Your Company’s Culture Say About You?
What is Company Culture?
Quite simply, a company or company’s culture is the very foundation of the overall company’s structure but, it doesn’t stop there, and nothing is set in concrete, so to speak. As you probably already know, culture is massively important. Typically, culture is built up of the values and beliefs of whoever set the wheels in motion whether it comes to business, or anything else for that matter.
When it comes to business, culture can very quickly make or break what you are trying to achieve, it can and will determine who your workforce will be, and who your customers will be, both now and in the future.
Getting it right
Get it right and you’ll have more business than you counted on. Get it wrong and, well, not only will you not have a workforce but, you’ll probably have no customers either. So how do you get it right? That may seem like a million-dollar question. Although, if kept simple and you use small business HR outsourcing service, it shouldn’t be too hard to figure out which attributes or ‘mindset’ needs to be employed. Consider yourself as a customer, what do you value when you’re making a purchase, or seeking a professional service?
Back to basics
Today’s world is moving so fast that it can be hard to keep up. Even if you have an existing, ‘reasonably’ successful culture, as things change, your culture will likely have to move with the times too! The great thing is that culture means more to people these days than it used to so, if you nail it from the get-go, you should be able to secure yourself and the workforce and customer base that will stay with you for life.
That is, of course, if you listen to their needs and adjust what you have to offer accordingly. For example, when making a purchase ‘especially online, the average customer is most likely looking for.
Does your company do what it says it will do?
Integrity
Honesty
Transparency
Clarity
Does your company respect and look after its customers?
Customers should be always welcomed.
Customer queries should be dealt with by the most qualified person/people.
Do you offer any kind of loyalty benefits?
Does your company check in on its customers to make sure they are happy with what you do for them?
Are you reasonably priced based on the customer service that you offer?
Are your costs competitively priced in relation to other market offerings?
If you are dearer than others, what do you offer that other companies don’t
A customer service/aftercare support team that is worth paying more for
How easy is your company to deal with? Can they get a hold of somebody when they need to?
Can your customers call you? Get hold of somebody for an instant online chat? Can they find you on social media?
Does your company have a ‘nothing is too much trouble’ attitude?
Is your website mobile, and user-friendly?
Most of your customers will be using mobile devices, your website needs to be easy for them to use and clear for them to see why they should conduct their business with you.
How slick is your returns, or refund system?
If a problem occurs, customers want it to be put right as soon as possible. Do you offer a collection service for returns? Do you offer temporary equipment should there be a wait for repair or replacement?
Make your culture appealing
If you are like most people, then you will, of course, seek to get value for money when parting with your hard-earned cash. There is a high chance that getting the cheapest deal simply isn’t enough. With the eCommerce world taking full effect, competition has become fiercer than ever, so much so that some companies will offer you a product for a superb cost but, that’s where it ends. Help, support, and aftercare can mean a lot to your customers.
