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Soul Burger picks Future Farm to headline its plant-tastic burgers


Plant-based burger chain Soul Burger has officially partnered with international food tech company Future Farm to include all SKUS including burgers, mince, meatballs, tuna and soon to come sausages within their new and existing hero menu items. 

This deal will see Future Farm’s top quality, fairly grown, non-GMO, plant-based meat substitutes starring in Soul Burger’s 4 brick and mortar stores and their first digital brand, Plantas Taqueria, a wholly vegan Mexican brand. 

With the taste and texture of the meats they mimic, Future Farm’s plant-based products are the perfect addition to Soul Burger’s delicious menu. 

In celebration of the partnership, Soul Burger will be giving away 50 free ‘Cheese Please’ burgers per store, and thereafter, $5 Future Farm burgers for one day only on Saturday, 22nd October 2022 from 11am, while stock is available. 

Marcos Leta, Future Farm Founder said this partnership with Soul Burger was a natural fit, with both companies holding similar values and positioning that believes plant-based food should always be tasty and fun. 

“With this collaboration dishing out our delicious plant-based proteins, we expect consumers to be astounded by the superior taste, texture and tenderness much like real meat, ” Mr Leta said. 

“We are proud and excited to add our Future Farm flair to Soul Burger’s premium vegan burgers, and to provide consumers with the option to get their hands on a delicious plant-based burger, without being bland.” 

Amit Tewari, founder, and owner of Soul Burger, shared his excitement for the new partnership, highlighting the customer favourite “Cheese Please” burger as the hero product for the giveaway. 

“Our consistent customer favourite is the Cheese Please - a delicious plant-based beef burger loaded with baby cos lettuce, gourmet tomato, spanish onion, plant-based ‘cheese’, westmont pickles, tangy tomato relish, and mustard mayo. With Future Farm now leading our plant-based meats, I imagine the Cheese Please is only going to become more popular,” Mr Tewari said. 

“We’re stoked to launch the announcement of 50 free Cheese Please burgers per store. Once these sell out, we will be flipping $5 Cheese Please burgers until stocks last so be there early!” 

Future Farm’s plant-based products will be found on the menu in Soul Burger’s four stores across NSW including Parramatta, Glebe, Newtown, and Randwick. 

  • Glebe Store Address: 111 Glebe Point Road, Glebe NSW 2037
  • Newtown Store Address: 190 King Street, Newtown NSW 4350
  • Randwick Store Address: 49 Perouse Road, Randwick NSW 2031
  • Parramatta Store Address: 3/6 Hassall Street, Parramatta NSW 2150

 

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