How Businesses Can Boost Conversions Through Social Media
Social media has changed the way people communicate. It is no longer about having a brand presence but creating an experience for your customers to engage with your brand or business online. Customers want to connect with companies on social media, and you must be ready to go when they want to do so.
Identify Your Audience
Most teenagers and young adults use social media platforms to interact with their friends. According to Pew Research, 72% of Americans use social media. This number will continue to grow as social media platforms become more ubiquitous. However, you cannot target all of them as everyone has a different preference for a particular product or service. Hence, you must know who your audience is.
Identifying your audience is key to understanding how to reach them and what kind of content they want. You need to know their preferences, motivations, fears, dislikes, and all the other things that can make or break a conversion.
Increase Your Brand's Social Media Visibility
Social media is a powerful marketing tool that allows you to reach new customers. But the audience will not follow your social media accounts and updates if they don't know much about your company. Hence, it is essential to increase brand awareness on social media, and the best way to increase your brand's social media visibility is to engage with your audience.
Social media doesn't just give your business a voice. It also gives it legs. With social media, companies aren't limited by geography or physical resources. They can connect with people everywhere in the world who are interested in what they have to offer.
Optimize Your Message for Each Network
Before optimizing your social media strategy, you need to know how each network works and what kind of content performs well there. Social media networks are all very different from one another. Each has its own audience, culture, and way of doing things.
For example, don't just promote your latest blog post to get more engagement on Facebook. Instead, create a shareable image or video with a call to action (CTA). On Twitter, be sure not to go over 140 characters per tweet because users have no patience for long-form content on this platform. Instagram requires more visual content than other platforms.
Research by Socialinsider suggests that Instagrammers are most engaged with travel-related posts, Twitter users with jewelry-related tweets, and TikTok and Facebook users get into food-related content. You can develop content that the audience can easily relate to when you get into all these nuances. This will help you increase conversions from social media and make loyal customers.
Try to Create a Variety of Content
It's important to use a variety of formats. HubSpot found in a survey of marketers that the most popular social media formats are short-form videos, followed by live streaming, live audio chatrooms, and user-generated content.
Here are some examples you can use to create content:
- - How-to videos
- - Quick tips and listicles
- - Polls and surveys
- - Live Q&As, where you open yourself up to questions from your audience.
- - Updates and announcements about company news or product features that may interest your audience
Videos are the most engaging form of content and can be used to boost conversions on social media.
People spend more time watching videos than reading text or looking at static images. They also remember what they've seen better than what they've read or looked at, which makes it great for lead generation.
If you want to use videos to boost conversions, you should always try to make them short. You should also keep the platform in mind while deciding the length of the video. Hootsuite advises that the best length for videos on Instagram is 15-60 seconds long. However, for those on TikTok, it is 7-15 seconds.
Plan When You Will Post to Your Social Media Channels
The timing of your posts is just as important as the content you use. A study by social media management platform Sprout Social found that engagement rates for posts published at 9 a.m. or 10 a.m on Tuesdays, Wednesdays, and Thursdays are higher than those posted at any other time. Hence, this would be the best time to do it if you post during regular business hours.
However, suppose you want to reach customers outside your usual hours or target new audiences that may not be awake yet. In that case, tools available allow scheduling social media posts in advance so they can go live when they are most effective for reaching potential leads and customers who might otherwise miss them.
Reuse and Recycle Your Content
Content is the new currency, and it should be treated as such. As you're creating content for your business, ask questions to yourself that can help develop engaging and informative social media content.
Ask questions, such as, is this idea valuable enough to share more than once? If so, why not use it as a foundation for another piece of content? This means you don't have to start entirely from scratch whenever you want to create something new. You can repurpose existing material into something fresh and interesting.
You can reuse the content in several different ways:
- - Recycling old blog posts or social media updates by giving them a facelift with a fresh take on the subject matter or adding current industry news related to those topics
- - Turning annual reports into infographics shared on social media channels during each quarter of the year.
Conclusion
With so many different platforms, it can be hard to decide which ones are right for your business. But if you have time constraints or budget restrictions, don't worry. Regardless of how much time and money you have available for marketing efforts, there are still plenty of ways to grow your brand on social media. You can follow the tips mentioned in this article to grow your social media brand awareness.
After applying all these tips, ensure analyzing the results, too. You must measure how well the campaign works to fine-tune it over time. The best way to do this is by using analytics reporting tools that track your results. You should also analyze the data before setting up a new campaign to see what worked and didn't with previous campaigns.
