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The Do's And Don'ts Of Business Marquee Printing

  • Written by NewsServices.com

The marquee is a highly effective way to advertise your business, especially during tradeshows or outdoor events. Any business type can use them, from restaurants and bars to retail stores and medical offices. However, there are some things you need to know when using marquees in your business for them to be successful marketing tools. It includes the following:


1. Do Use High-Quality Materials

Not all marquees are created equal. To benefit from a branded marquee for your business, use high-quality materials. Choose a reputable provider known to produce durable marquees. Otherwise, cheap, flimsy materials will only make your marquee look cheap and tacky. Worse, they're likely to tear or break easily, leaving you with an eyesore rather than an attention-grabbing display.      

On the other hand, high-quality materials will make your marquee look professional and polished. They'll also stand up to the elements, meaning you won't have to replace them constantly. So, when it comes to business marquee printing, always go for quality over quantity. Your wallet and your reputation will thank you for it.


2. Do Pick The Right Size 

The size is another essential factor to consider when printing marquees. Picking the right size is critical to ensuring that your display looks its best. If you choose an overly small marquee, your design might be cramped and difficult to read. Conversely, if you pick a marquee that is too large, your business logo and design might look lost and insignificant.  

The best way to pick the perfect size for your marquee is to consider what you want to use it for; Are you trying to attract attention to your business from a distance? If so, you'll need a large marquee with a bold, eye-catching design. Or are you looking for something more compact and manageable? If so, a smaller marquee will suffice. Most importantly, you must complement the size of your design to the size of your marquee.


3. Do Use Proper Colours When Printing

When it comes to business marquee printing, colours are everything for marketing. The right colours can make your display pop and attract attention, while the wrong colours may make it blend in with its surroundings. When choosing colours for your marquee, you must consider both the message you're trying to convey and the overall look you're going for.  

For example, if you're trying to convey a sense of urgency, you might want to use brighter, more eye-catching colours. On the other hand, if you're going for a more subtle look, subdued colours might be more appropriate. Once you've considered your goals and the overall aesthetic you're going for, choosing the right colours for your marquee will be a breeze.


4. Don't Fail To Add Graphics

In addition to text, your marquee should include some graphic elements. After all, a picture is worth a thousand words. When selecting graphics for your marquee, choosing something relevant to your business is essential. For example, if you're a florist, you might want to include a picture of a bouquet or a vase of flowers.  

Or, if you own a bakery, you might want to include a mouth-watering photo of one of your signature desserts. Whatever you choose, make sure it's high quality and eye-catching. Remember, your goal is to attract attention and generate interest. The right graphic will do just that.


5. Don't Use Too Many Words

When it comes to business marquee printing, less is more. Your marquee should be short, sweet, and to the point. Otherwise, you run the risk of losing your audience's attention. When writing the text for your marquee, choose your words carefully. Make sure every word counts and that your message is clear and concise.  

In addition to being brief, your text should also be easy to read. Remember, people will pass by your marquee quickly, so they won't have time to stop and decipher a complex message. Therefore, you must keep it simple and ensure its meaning is crystal clear.


6. Don't Forget The Call To Action

Don't forget to include a call to action on your marquee. A call to action is a group of words that encourages your audience to take a specific action, such as calling your business or visiting your website. Your marquee may not be as effective without a call to action.   

The best call to action is specific, relevant, and easy to understand. For example, if you're a plumber, your call to action might be, ‘Call us for all your plumbing needs!’ Whatever you choose, make sure it's something that will encourage your audience to take the next step.


Takeaway

Business marquee printing is an essential marketing tool. When done right, it can help you attract attention and generate interest in your business. For a successful business marquee, choose the right colours, fonts, and graphics. Keep the text short and sweet, and don't forget to include a call to action. With these tips, you'll be sure to create a marquee that gets results.



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