Business Daily Media

Men's Weekly

.

Validity Launches MailCharts SMS to Enhance Mobile Marketing Capabilities


Validity, the leading provider of data quality and email marketing success solutions, has introduced MailCharts SMS, a solution that powers data-driven SMS campaign planning for ecommerce marketing teams. With a library of thousands of SMS messages, marketers can gain insight and inspiration from the SMS strategies from the world’s top brands, what’s working well, how they are deployed, and which industry benchmarks matter is key to success.

SMS is a natural extension of digital marketing, particularly as omnichannel becomes increasingly critical for successful marketing campaigns. In fact, a recent study found that multi-channel campaigns saw an 18.96% engagement rate, while single-channel saw just a 5.4% engagement rate. However, to build a successful omnichannel strategy, it’s critical to ensure the marketer understands the differences and similarities of each channel independently in order for all of these channels to come together to provide a synchronised experience for the customer.

With the launch of MailCharts SMS, Validity has extended the capabilities of MailCharts to empower marketers to gain deep insight into globally respected brands’ and competitors’ email marketing strategies. While MailCharts has traditionally been geared toward email marketing, the latest innovation broadens this powerful intelligence MailCharts delivers to SMS marketing campaigns. Coupled with the phone verification and email campaign intelligence that Validity currently offers, marketers can optimise their strategy to create a holistic omnichannel experience for customers.

SMS is a natural extension to the portfolio of responsibilities of a digital marketer, but it’s a relatively new practice for which many marketers haven’t been formally trained, ” said Greg Kimball, SVP, Global Head of Email Solutions at Validity. “With MailCharts SMS, marketers are empowered to build integrated SMS campaigns with confidence - elevating their marketing programs to reach entirely new audiences as well as reaching their current audiences in entirely new ways. Our goal is to serve as a quick one-stop shop for marketing teams to access all the data and insight they need to inform omnichannel campaigns in five seconds instead of five hours. ”

This latest launch reflects Validity’s rapid momentum in the past year. The company just recently acquired MailCharts and introduced DemandTools Elements and Everest Elements, showcasing its focus on innovating their best-in-class product offerings and tailor their services to businesses of all sizes.

Learn more about MailCharts SMS by Validity at https://www.mailcharts.com/signup.

The quiet majority: why marketers need to cater to low intent shoppers

When shoppers are browsing online, whether for a new phone, holiday, or pair of shoes, they usually know exactly where they stand. Sometimes they’...

Lack of Salary Transparency is Costing Businesses Top Talent, Says Recruiters

As end-of-financial-year reviews approach, new research reveals a growing disconnect between Australian employers and employees on the issue of sa...

Sleep Soundly, Knowing Your People Are Paid Right: Navigating the Complexities of Modern Payroll

The Role of Modern Payroll Modern payroll systems are essential to any organization's financial infrastructure in today's rapidly evolving business...

Tariffs for dummies: Getting to grips with the business of exporting goods and services

It pays to understand how the international taxation system works before you start selling abroad. Take a glance at the business news just now an...

Deputy Unveils Enterprise-Grade Analytics+ to Power Smarter Workforce Decisions for Shift-Based Businesses

Deputy, the world’s leading workforce management platform for shift work, today announced the global launch of Deputy Analytics+, a next-generatio...

UNSW startup accelerator offers $200K to the next generation of Australian deeptech unicorns

UNSW Founders, Australia’s most recommended startup accelerator, has partnered with fund manager Luminary Partners to invest $200,000 each into 18...

Sell by LayBy