When you’ve decided to start a legal practice, your marketing strategy may be the last thing on your mind. However, the key to running any successful business, and most certainly a legal practice, lies in ensuring there is a steady eye of new clientele on your business. An effective marketing campaign can help kick start spreading your practice’s name and brand amongst your community and ultimately determine your bottom line.
But creating and launching successful marketing campaigns in the law world can be difficult. How can you be sure what marketing tactics will work for you and your legal practice? In this article, we will focus on offering you 5 marketing tips you need to know when you’re starting a legal practice.
Focus on a Niche
Marketing is more successful when you have a targeted audience you’re presenting your information to. While developing your legal practice, think about your brand and your focus, your overall niche. Your niche should be aligned with the field of law you practice and how you want your brand to be perceived by the public. By having an understanding of your niche, you'll know who your target audience is.
For example, if you specialize in medical malpractice, you might want to create a content calendar with a diverse range of blog posts that offer everything from dental malpractice statistics to childbirth injury advice. People will search for lawyers that meet their very specific needs, so knowing your niche will help you secure a targeted audience.
Conduct Competitor Analysis
Knowing the law firms in your area, their fields of practice, the longevity of their practices, and seeing their presence in the community marketing-wise is an important asset to your marketing plan. This way, you know who your competitors will be and how strong their relationships are with their clients. It's important
Build A Strong Social Media Presence
Having a strong social media presence is a necessity for any business. One of the first things people will do is google you and your firm when they either see your marketing campaign or hear about it from friends. Ensure that your website is set up with the necessities, that your URL is representative of your business. Include a contact me page and a section on your homepage that directs users directly to this, that way you are offering interested clients a direct line of communication.
Be sure to use your social media appropriately. During your marketing strategy meetings, you should have come up with an understanding of your brand. Make sure everything you post on your social media sites aligns with your brand and your legal practice values. For instance, if you have an Instagram account, think about posting infographics about your law firm, what you practice, who you help.
Partner With An Attorney Marketing Team
While some may see this as a more expensive option, it may be the best option for you and your legal practice. A dedicated, creative marketing team that specializes in working with legal practices will be able to fortify a marketing plan that fits your needs. The money you spend in partnering with them will be made up in your increased revenue through new client attention, and it’s worth paying someone who knows what they’re doing to help out.
Be sure to interview multiple firms. Have them come up with mock marketing materials or pitches for your team to see if they’ll be a good fit. Being thorough throughout your search will help ensure the marketing team will be able to convey your brand to the community at large.
Encourage & Post Reviews From Clients
Client reviews are essential for any business to succeed. Not only do they affect how your social media profiles are presented in rankings through search engines like Google and Yahoo, reviews are where most clients go to make their decision on whether or not to conduct business with you.
Most customers don't trust businesses that have less than 4 stars on. Most users won't even see your business if it's marked under 4 stars because the most common filter applied to online searches is that the website has at least a 4-star rating. Google reviews are important, so once your business is listed, be sure to ask previous clients if they could leave a positive review about their experience working with you.