Virtual Real Estate on Blockchain Revolutionizes Marketing
- Written by Samantha Miles
The COVID-19 outbreak has changed how the world will move forward into the future. Preventing the spread of the virus and keeping citizens safe from it are at the core of everything any government, business or household does. Now more than ever, the movement toward a digital world is needed in order to salvage the global economy. Doing business online and people working from their homes are becoming the norm, and industries need to use the appropriate technology in order to keep up with the growing digital economy.
And as timely as they come, blockchain, said to be the next big thing since the Internet, is becoming widely adapted as a technology that can help propel industries into the digital future where everything is going to be on-chain. Today, businesses need to be forward-thinkers in order to capture markets and get ahead in the race against time and technology.
Transmira, Inc. is one of these forward-thinkers as a pioneer in experiential reality (XR) technology, which is a combination of augmented reality (AR) and virtual reality (VR). The Raleigh-based company has chosen to build its game-changing XR platform Omniscape on the Bitcoin SV blockchain, which revolutionizes advertising and marketing.
“We basically blend augmented reality and virtual reality together, with a focus on location to basically help businesses and brands connect with each other and provide really cool, amazing experiences for consumers that they can obviously have fun with, but they’re also monetized. So the idea is to basically help, again, businesses and brands drive traffic to stores and give consumers fun and interesting experiences,” Robert Rice, founder and CEO of Transmira Inc. and developer of Omniscape, said during an episode of CoinGeek Conversations.
Omniscape will create 3D twin versions of buildings and other kinds of real estate that will exactly look like its real counterpart. It is like Pokémon GO, but with ties to the real world. “Starbucks, for example, can do a campaign and geo-locate 3D Starbucks coffee cups all over the place,” and they can be redeemed for free or act as discount coupons at real Starbucks stores. This virtual real estate on blockchain allows for experiential marketing and targeted advertising by recording all users’ in-app moves as transactions on the Bitcoin SV blockchain and using this data to track and personalize content in real time.
“Let’s say there’s three people sitting on a couch watching the football game and the Doritos commercial comes on TV, we can deliver a different experience to each one. Maybe I’m getting the free bag of Doritos, the guy next to me is getting an offer on Dr. Pepper…. Now that I can deliver it that way, I’m also getting data back,” Rice explained.
Unlike Nielsen that provides data per household, Omniscape can provide businesses with data per individual. This is because the Bitcoin SV blockchain can accommodate big data and microtransactions at an average transaction fee of 0.0067 USD at present. This quality of being infinitely scalable is crucial to to creating digital real estate on blockchain as it necessitates big data and cost-effectiveness.
“There really is no choice when you compare the technical pieces: the size, speed, scale, cost; you’d have to be an idiot in my industry to do something else that’s not Bitcoin SV,” Rice said.