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A less biased way to determine trademark infringement? Asking the brain directly

  • Written by: Zhihao Zhang, Assistant Professor of Business Administration, University of Virginia
A less biased way to determine trademark infringement? Asking the brain directlyNeuroimaging could help the courts better distinguish between two similar trademarks.RichVintage/E+ via Getty Images

Does the toothpaste Colddate infringe upon the trademark of Colgate? Some might think this is a no-brainer. But in a 2007 lawsuit between the two brands, Colgate-Palmolive lost on the grounds that the two brands were...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

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Click Frenzy returns with a free EOFY sale event for retailers this month

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The 95 Per Cent Failure Rate Is Not An AI Problem

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New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...