ACN Business

5 marketing lessons from the Taylor Swift and Travis Kelce romance

Written by Angeline Close Scheinbaum, Dan Duncan Endowed Professor of Sports Marketing.Associate Professor of Marketing, Clemson University

The stands at Kansas City Chiefs games look different than they used to.Kirill Kudryavtsev/AFP/Getty Images

What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole lot of excitement, as the romance of Taylor Swift and Travis Kelce has shown. But amid all the cheering, canoodling and Instagram...

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