ACN Business

Elon Musk aims to turn Twitter into an 'everything app' – a social media and marketing scholar explains what that is and why it's not so easy to do

Written by Kristen Schiele, Associate Professor of Clinical Marketing, University of Southern California

Everything apps are designed to help you do, well, just about everything you do on a phone.Busakorn Pongparnit/Moment via Getty Images

Elon Musk’s recent rebranding of Twitter as X is a step toward the CEO’s goal of developing an “everything app.” Musk’s vision is for X to mark the spot for all your digital needs...

The Best Dynamics 365 Partners for Your Needs
You are likely considering modernization if you are running a traditional enterprise resource planning (ERP) or customer rela…
3 Reasons Why Now Is the Perfect Time to Start a Roofing Business
The roofing industry is currently on a promising trajectory, making it an opportune moment for entrepreneurs to dive into t…
From ‘Stone Age’ treasury boss to National Party Senator: John Stone 1929-2025
AUSPICJohn Owen Stone AO was a legendary leader of the Commonwealth Treasury. He was secretary (departmental head) from Janua…
The Mistakes Companies Make When Booking Event Spaces
Rushing venue selection often leads to overlooked issues that surface on the day Room layout and acoustics impact en…
Why Predictive Maintenance in Manufacturing Requires Strong Cybersecurity
Predictive maintenance has become a cornerstone of modern manufacturing. By using sensors and real-time data to detect wear…
Why a surprise jump in unemployment isn’t as bad as it sounds
New figures show Australia’s seasonally adjusted unemployment rate unexpectedly rose to 4.3% – its highest level …

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

How Sydney Drone Photography Transforms the Way Properties Are Marketed
Key Highlights Drone photography provides stunning aerial perspectives, showcasing properties in a way that traditional photography cannot match. This innovative technology allows real estate agents to highlight property features, surrounding amenities, and…

What would a second Trump presidency mean for the global economy?
Evan El-Amin/ShutterstockDonald Trump inherited a strong economy from President Obama and managed it poorly.Real GDP grew more slowly under Trump than it had under any president since the second world…
Your household power bills could be 15% cheaper, if Australia's energy regulator was doing its job
Joe Castro/AAPIf you’re like most Australians, the single biggest chunk of your energy bill — about 40% — goes to a network services company, which owns and operates the transmission…
The Australian dollar has hit a 5 year low. Sounds bad but don’t panic
Motortion Films/ShutterstockYou may have seen stories the Australian dollar has “plummeted”. Sounds bad. But what does it mean and should you be worried?The most-commonly quoted exchange rate in the Australian…

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

For many Australian businesses, growth increasingly depends on thinking beyond local borders. As wage pressures rise, and specialised talent pool...

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...