As Yelp turns 20, online reviews continue to confound and confuse shoppers
- Written by Ann Kronrod, Associate Professor of Marketing, Entrepreneurship and Innovation, UMass Lowell
People have a tough time discerning a fake review from a real one.Mateusz Slodkowski/SOPA Images/LightRocket via Getty ImagesFor the past 20 years, Yelp has been providing a platform for people to share their experiences at businesses ranging from bars to barbershops. According to the company, in that time the platform has published 287 million...







