Your politics can affect whether you click on sponsored search results, new research shows
- Written by Alexander Davidson, Associate Professor of Marketing, Wayne State University
Good news for digital marketers.Boy Wirat/Getty ImagesAmerican businesses spend close to US$100 billion each year to secure top advertising spots in search engine results – even though it’s not exactly a secret that most online shoppers scroll right past them.
In fact, organic links – results that aren’t sponsored...







