ACN Business

Nonprofits get more donations when they vary their Facebook fundraising messages − new research

Written by Abhishek Bhati, Associate professor, Bowling Green State University

Money doesn't grow on smartphones.SERSOL/Stock via Getty Images Plus

When nonprofits use multiple strategies during their online fundraising campaigns, such as thanking donors for their support, telling the public about their missions and conveying how they are helping people, they receive more donations than if they stick to only one kind of post....

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