Business Daily Media

The Times


.

Corporate do-gooder efforts can boost sales as long as they're tied to corporate harm

  • Written by: Dionne A Nickerson, Assistant Professor of Marketing, Indiana University
Corporate do-gooder efforts can boost sales as long as they're tied to corporate harmBrands spend billions on the environment and the common good.onurdongel/iStock via Getty Images Plus

The Research Brief is a short take about interesting academic work.

The big idea

Customers spent more buying stuff from companies that engaged in corporate social responsibility than those that didn’t – as long as those do-gooder efforts...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...