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Fundraisers who appeal to donors' fond memories by evoking their emotions may get larger gifts – new research

  • Written by: Michael Kurtz, Associate Professor of Economics, Lycoming College
Fundraisers who appeal to donors' fond memories by evoking their emotions may get larger gifts – new researchFeelings can influence your state of mind.Nuthawut Somsuk/iStock via Getty Images Plus

The Research Brief is a short take about interesting academic work.

The big idea

The emotions donors feel when they decide whether to give money to nonprofits can affect the size of their gift.

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