Business Daily Media

The Times

.

WARC Awards 2018 - Effective Social Strategy shortlist announced

  • Written by ACN Newswire
LONDON, Apr 24, 2018 - (ACN Newswire) - Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M's, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards' Effective Social category - a search for marketing initiatives that link social strategy to business success.

A jury panel of 15 industry experts from both agency and client-side chaired by Elizabeth Windram, Director, Brand and Advertising, JetBlue Airways, has shortlisted campaigns covering a broad range of brands and categories from around the world - Australia, Brazil, Canada, China, Denmark, France, India, Indonesia, Japan, Malaysia, Middle East, Philippines, Singapore, Thailand, Turkey, United Kingdom, United States, Vietnam.

The shortlisted entries are: Crossing The Line - Fleggaard - UncleGrey - Denmark#HUNGEREPLY - Snickers - Mars - BBDO Japan - JapanFinding the Female Gaze in Fart Jokes - Gas-X - GSK - Weber Shandwick NY - United StatesOffice Souvenirs - JetBlue - MullenLowe US - United StatesLittle Tickets - JetBlue - MullenLowe US - MullenLowe Group - United States#InMyFamilyWeSay - Hepar - Nestle Waters - Marcel - FranceCondom or Denim? - Durex Jeans - Reckitt Benckiser - Havas Worldwide India - IndiaTime With Mum - Road Safety Commission - 303 MullenLowe - AustraliaNudging people out of compassion fatigue and into action - UNICEF - Bohemia Group - AustraliaFull-heart support during Gaokao - McDonald's - BBDO China - ChinaOle Ole Hour! - KFC - QSR Stores Sdn Bhd - Ensemble Worldwide, UM Malaysia - MalaysiaLike my addiction - Addict'Aide - BETC - FranceJustice Bao and The Missing Travel Insurance - Singapore Tourism Board - TBWA\Singapore - SingaporePlay Everything - PlayStation - Sony Interactive Entertainment Singapore - TBWA\Singapore - Indonesia, Malaysia, Philippines, Singapore, ThailandPositive - Pampers - Procter & Gamble - Leo Burnett Vietnam, Saatchi & Saatchi Vietnam, MSL Group Vietnam - VietnamIt's not cricket, it's the ashes - BT Sport - BT - AMVBBDO - United KingdomGeoStories: How Instagram turned millennials onto geology - Geological Survey of Canada History Committee - McMillan - CanadaFor the sake of M&M's, do not watch Game of Thrones! - M&M's - Mars - ALMAP BBDO - BrazilNot another Tide ad. But probably, the dullest content in history for the least active kids in history - OMO - Unilever - FP7/DXB - Middle EastFutbot - Beko - Arcelik - FP7/McCann Istanbul - Turkey

To see the shortlisted case studies in the Effective Social Strategy category, please view at www.warc.com/warcawards.prize[1].

The annual WARC Awards is a global search for next-generation marketing effectiveness. The final shortlist, Effective Content Strategy, will be announced next week. The shortlisted case studies in the Effective Innovation and Effective Use of Brand Purpose categories are available at www.warc.com/WARCAwards.prize[2].

About WARC

- your global authority on advertising and media effectiveness

warc.com is an online service offering advertising best practice, evidence, insights and data from the world's leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness. WARC's clients include the world's largest advertising and media agencies, research companies, universities and advertisers.

WARC runs four global and two regional case study competitions: WARC Awards, WARC Innovation Awards, WARC Media Awards, The Admap prize, WARC Prize for Asian Strategy and WARC Prize for MENA Strategy.

Founded in 1985, WARC is privately owned and has offices in the UK, U.S. and Singapore.

Contact:

Amanda Benfell
PR Manager
+44 20 7467 8125
[email protected]
[3] Source: WARC[4] Topic: Press release summarySectors: Media, Advertising[5][6] http://www.acnnewswire.com From the Asia Corporate News Network

Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

References

  1. ^ www.warc.com/warcawards.prize (www.warc.com)
  2. ^ www.warc.com/WARCAwards.prize (www.warc.com)
  3. ^ [email protected] (www.acnnewswire.com)
  4. ^ WARC (www.warc.com)
  5. ^ Media (www.acnnewswire.com)
  6. ^ Advertising (www.acnnewswire.com)

Read more http://www.acnnewswire.com/press-release/english/43006/

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...

GEO and the AI search shift reshaping Australian and New Zealand business visibility

For years, one of the biggest digital marketing questions for businesses was ‘how do we get onto page one of Google?’ That question still matters, ...

Why self-service is reshaping fleet management for modern businesses

Fleet management today is constrained by fragmented systems and heavy administrative demands. A lot of the work still relies on booking vehicles and...

Fraud Prevention and security crucial as identity crime hits record highs in Australia

In a radically transformed risk landscape where the scale and speed of financial fraud have reached unprecedented levels, Australian businesses ar...