New study highlights how the fragrance industry adds socio-economic value in Asia and globally

Written by ACN Newswire - Press Releases

SINGAPORE, Oct 8, 2019 - (ACN Newswire) - Fragrance boosts the value of consumer goods such as perfumes, cosmetics and cleaning products by up to ten times, according to a new report.

'The Value of Fragrance' - a study conducted by professional services firm PwC on behalf of The International Fragrance Association (IFRA) - shows that the

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